Amazon Product Listing Optimization with Mac Schlessinger

hi everyone this is Jelena from Amazonia PPC and today in today's episode I have a very special guest with me max Lysander from bachelors Lester's Mac is here to talk to us about product listing optimization and some of the tips and techniques that they have that are best practices when you want to get ranked on Amazon so Mac welcome and thank you for being with us today thank you soon thanks thanks for having me it's a pleasure being here sharing some value for you for your audience today first um can you tell us a little bit about yourself how you started and about the company and what do you do so about my years sell my company it's a it's a long journey basically everything went like you know step by step which happened so basically how it started let's see I think I started the whole journey like nine ten years ago almost like the starting the whole uh so basically any place from the I I always I was almost like a person that likes to be online like I think I worked on all the market places like when I was a kid like in my phone and I was always busy like finding stuff online buying stuff sharing stuff I had all the junk for my house I almost like to sell it online so let's say for example people in school and my school they went when they wanted something or they wanted to show something they always came to me like can be elicited from we can sell for me I mean was their business just like a hobby it so you know as I grew up start to get into business no I had some jobs I worked in B&H photo and few companies and after a while you know I started feeling like the edge like the hunger of getting out of myself and start doing something and start building something myself so but I didn't know how to start I don't have any business degree and something to know where to start and where to go great so until when I decided um actually I have a good friend of mine he told me listen you have a lot of sound get a lot of knowledge you just had to have that start using it so one thing that I did I remember that opened a lot of doors which is basically out of my comfort zone one day I decided I'm gonna get up early morning that's five or six o'clock and I went to a local like a shopping mall they had like all the big names storage brand names so I went there and from when they opened when they opened the doors I went like a full day I went some sources tour and the big shopping cart and I sold up everything with all this stuff that they have like they usually have by the clearance section you know like everything on sale like branding products for help preparing someone so I saw I had no idea what I'm gonna do with it why I'm doing it I just know what I have to do something together so I did it and after the day I went home and you know usually when you start doing something all doors aren't opening so then was a nine 10 years ago it was the first time I started find out about hobbies : thrift shops you know there's all this used stuff so I found out about that I did some research and I found some local one so and over I did the same thing you know I found some good stuff branding stuff and I brought it home and I told my whole dining room everything was full of boxes and bags and papers and stuff and I started listing them you know and Amazon not Amazon eBay and Craigslist stuff and I started getting the feel for economic like for how to sell out the list of more potentially Justin and just a hobby you know as time went on I did that for a while then I there was a lot of stuff that I couldn't sell obviously so I had to either still for cost price or I mean I lost some money but it was a good experience so as time went on I started to get full four more hunger of something more something bigger so I then I mean it's like a long story short I went I tried everything that is related to an e-commerce actually I did them each other I did drop shipping everything that was possible to there's related to stomach stuff online so one day I decided you know what let me settle down I mean regular business which most people there started at that time which is like selling private labels so I decided you know what I'm gonna stick to private label I'm gonna get I took some courses like there will be courses to get to know everything about the imported from China listing an Amazon selling an Amazon FBA the whole thing and I did it like everyone else and you know since I didn't have a lot of money research just to do is to outsource solve the hire people I did everything myself you know from importing from creating the listings from doing the actual images I bought like a camera and a whole the white box I started everything else and I you know I listed like everyone else after a while you know I started talking to people people asked me what do you do what about you just so I told them you know on Amazon see people wants to see like I'm doing so I showed him like buy these things and what I do and you know people started to realize well you know actually you're actually doing a great job with creating the listing like up like a desk and who did you listing how many deface I don't I don't know I did everything myself and I didn't know this like companies out there that you know charge money for it mmm-hmm so people started to convince me that I I know it's my specialty I should start off with Ottawa for other people but I I was ignoring it you know because I I'm not really the type of person like to go out there and do services for people and talk to people I'm more like a client guy on the side um I think and the more time went on you know more people more friends actually so mentors I found a local men's if they only all convinced me like to start doing it for others with a business expense I ignored it and then you know then it started happening where people I guess they told other people and they came to me they asked me for favors maybe should do it for them so I did it in the beginning you know I did some favors naturally free and after a while and since I still have had a job I know it was hard to do it there so I decided you know if you want I can do it but I'm gonna charge a little bit and by that time someone also one of the people that are elected told me that it is a big company out there company out there that song in Amazonia they need someone and they need help next an expert like you to revamp all the listings like the optimize all the campaign and the pictures and I think so I wasn't sure face if we should take another job I mean after I was I was on my own for a while but then I decided you know what I'm still young and I still need to learn I need to build up my so I took the job and I did everything I went in and I redid all the others things long story short I mean the obviously saw a big big increase in sales organically because of the listings and you know I didn't allow there like a lot of experience and also you know that as time went on people started to ask me and some workers in the company saw what I do a so they asked me to do it for their for other people so I you know I started doing it and then I decided one day you know what I can do this myself this is this is what I'm supposed to do and this is what I like to do and you know so I quit my job one day and I started doing it fulfilling the request from people I did for him leaders for them and then fine went on you know I see okay this is what I do is I'm here by myself and I have to get business so I created a business logo and both myself and the business LinkedIn came up and I started my morning up there and you know things happen in yes yeah that's the best way of learning actually just going through the process yourself and getting your hands a little dirty that's the best way of learning in my opinion you could you can listen to a lot of courses and just read a lot but still until you get skin in the game that's okay what can you tell us about product listing optimization before the before this call we had a little chat about what we're going to talk about and one of the topics was a product titles like one of the first things that customers see on the search results page and just generally tell us a little bit more what are the best practices for optimizing product titles and also to get that initial click from that customer and there are any mistakes that people should avoid what they're doing their final compensation all right so so subtract our product titles in specifically is I mean generally the whole listing with the process that we do the listing is like you always try to focus on to do it like 50 percent for the algorithm which is like Amazon SEO and for human where is he laughs a lot of times people doing a mistake is basically I mean a company we do a lot like we do listed they've come to us we did we have the listed for a few years I'm moving can you change it so one thing we do is we realize that people has to focus on keywords like SEO keywords when I ran the best bang on these so the strikes on the whole all listing with keywords and they forget that the algorithms not gonna buy your product and people actually being antibiotics so it has to appeal to them so obviously the 50% for the keywords is our existence for the as he asked about the title so the title is usually like a obviously did the first phrase wanna make sure that that is has like the main keyword phrase and filler up and I have like at least at least the top three phrases in the title for the algorithm and then you know you have like a limit of 200 characters for most categories you won't fill it up with with a a with like I um like also did like the features and the benefits or another product in put like a small description in a title to the most people that this is a this is a the problem they're looking for yeah don't you think of an example so protect we did like a listing foreign you know that the reflective bands you know the band that you wear on your so when we first got a listing the missing was like for a while but I see so that summer basically putting all the keywords that relates to reflect but it was missing like their the unify out of it so I'm trying to remember what we put in so basically took us some warning and we replace it with like some description like stay safe out there when you know it sounds more like a description but this is what people want to see like how does it relate to me so it doesn't like stay stay or be visible with our unique reflected something then you know stuff like that some people see okay this is just one room or you know sorta guarding the the features while they happen on their specific reflector you want to make sure that when I look at least one benefit of that in the title not only in the bullpen description but also in the title because it is like the first impression yeah so that's basically our title so make make like a mix 50% for the other and 50% for the human being should be what is your opinion of using brand names and product titles and there's a me personally I mean I know how much the diversity should put the brand name out of this but for me I think it's it's the way stuff it was a waste of character space especially if you have like a long brand name and second of all usually most people put it in the front end but it problem is that when you search um when a section Amazon especially on mobile site is you can only see like the first few words you don't want to take away the attention from the as I mentioned before like the keyword and benefit and waste it with your brand name because you know most people have no idea what you're banning and they they don't they don't really care Audie brand name is unless it's a big breath so usually I don't like to put um the brand name especially not in the first part of the title I read their fellow with a good keyword face and then right away the benefit so when someone goes in because you know anyway okay this is what I'm looking for so let me go in there yeah for some reason they have recommended the usage of brand name is the first word in the title but then again if you don't have a lot of search volume in your brand name then it makes some sense to use it especially now that they've narrowed down the number of characters that you're allowed to use you can only put like 80 characters which is much yes so limiting how do you how do you get around that how do you approach when you have like 80 characters what do you do yeah you can't you can't really do much basically the same like put like a phrase and then like a 1/1 mean one main feature of the planet which is doing there we say all right okay and about bullet points do you have any advice for us how do we make the most out of bullet points like for example we know for sure that in consumer psychology also the most effective way to present some information to customers is to prove viable for four or five chunks that's something that Amazon probably already knows which is why they introduced bullet points but when it comes to copywriting around bullet points that's maybe one of the best areas for improvement that a lot of people don't really aren't even aware of so what can you tell us tell us a little bit more about bullet point yes a little point is the same thing which is also spose should be more I mean obviously it's also a great space to put in my keywords for SEO but mostly it's poor for for the UN aspect which gives you like five bullet points that five bullet one should give them a like right away like five main benefits so usually we try to focus on the benefit of the other private versus the features you know what I usually study bullet points with a few cap capital horse and then then you continue there as well so those caps were shouldn't be in like your feature that like condoms and cotton or you know stuff like that it should be rather than like a benefit for example the reflector that I mentioned before it has like so basically for example they had like a feature like your velcro instead of a belt you know usually I have like a belt but this one has like a velcro which is much easier so instead of writing velcro design which most people do it you write like um conveniently put up my toe basically take it off put it on like a conveniently well hurry it so usually people that are on I just there are time to take a break and do all this belt stuff they want to think oh they're welcome on and also I read a coin in the big boys like conveniently I quickly put it on and off and something like that then in the small description in that bullet points we write about their welfare the lack so at least be switched the feature benefit same things with a like a story had a very strong reflector all right like I raised on reflector you know that a write like states day during their dark and that mites out there with our super strong reflector whatever technology you know just a copy according to the audience like if there's you know there there are certain products that never have a niche like you know spatulas and plastic cops and stuff like that but also there are products that are very much designed for a specific audience so how do you approach audience targeting through copywriting are the audience like specific yeah so basically when you know when you mentioned emphasizing the benefits so you use some specifics audio of the audience maybe some of the people will prefer mentioning well clear design if you know that material is important to them if they know really what it what it means you know what I mean yeah I mean usually we try not doesn't focus too much on the title because those people that I'm not really the target for their product I'm not really looking for their listing so once they're in the list it means that it's it for them tell them for example the reflect event is more it's made for athletes or people that do exercise at night or they stop and they're so well taken that listing they're looking for the product you know that they're already there so you don't tell them that it's for them like for as I have you know I mean obviously we make sure to mention that it's it's great for entities it great for runners and bikers out there but try not to focus too much on that I'm talking we made me focus in the been the benefits in general first you know if they are doing the listing they're looking for their product he's their most probably the target only anyway I see um do you use any motifs and bullet points I forgot to ask but some I've seen some people do that yeah so we have that option I mean we have a big database of all kind of emojis so usually try to match the emoji with so with the product so let's say the listicle cops we had a cup or I mean so we have the option I mean what is flexible some people some clients don't like someone want it I mean it's optional you can leave any company it's up to them is that within tos so I literally am they say you shouldn't make sure that but the same ideas about putting the branding ones I recommend to do it but it's not really you can get away with it so I pressured feel that it's it's it's beneficial to put the emoji because the way Amazon has the bullet points on the page it looks like very you squeeze like one bullet or next to each other so it's like a looks like one whole descriptions very hard to do you know when you put the more emojis it gives him like okay this is one is three so some people don't like it because it looks too colorful yeah it depends if you have a very serious product then it might be better to avoid it like and if you're selling to women or maybe your target group is kids it might make sense to be yes yes interesting point about about the descriptions can you tell us a little bit more how you do it what are the best practices and do you have like a structure in place that you always use like the recipe for a good product description what would it be yeah so description obviously there's two times one is the kinda basic one which is just text and the other one is like the A+ which is usually BC so let's talk about the the basic on the HTML description so usually when it comes to description you know there's a few things that it's important why not so first of all the first thing is you know on Amazon the description is usually like a very wide on page two page one sided here like a big computer very hot like all the scripture from one side to the other so with the HTML codes you can break it up so usually we try to do the listing we do like we try to keep it like on one side like the full description one time we break up the line so it shouldn't be like too long and based in generally we try to make it like very easy to read and understand like it's great should be fun to read so usually with the description with like two or three pinpoint questions about the product like to convince them that you know and so people should say yeah that's exactly me that's and then we answer that this product is a solution and then we continue with like there's a few paragraphs where the product does and in Libya about the brand and the three main features while their product and and then we always make sure to have like a section of a list of let's say a fire with ten bullet points like sure to the point which is like this imagine that both respects the dimension of the colors and the features a list so if someone wants to see okay I want to see all the features getting email list so they go there you can see them like right away a list of all this and obviously then at the end we finish it with a good them but it like a call to action you know to make sure that they they don't leave the page without light and you know they shouldn't waste any time long and go search for it and Amazon this is what you need is well you know I read somewhere that you know when you choose different fonts which can happen when you use HTML you can actually slow down reading do you use like any different fonts or just know the phones we don't we don't change the phones we only do like both look basically we it's like a combination of a few paragraphs so before each paragraph with like a title on each on top of each paragraph and the title is usually involved then it looks like the bullet points you might like a small title and then the description explaining their title and then it makes it very easy to read like to know that this is description is about this product so if you don't care about this feature you don't have to bother reading it so it makes it very how do you find inspiration for writing pilot experience ideas wanted well basically how do you find ideas what to write in the product description to make it interesting aside from you know mentioning product features I mean obviously it's part of doing research to see what what people are doing like a writing a feature I'm mentioning about the product and then the main point is which also train my employees and then the writers you always think like a customer you know like get out of the emotional part of the product let's just think about a customer if you're gonna Amazon you and for that product what exactly do you want to see so you know we always try to write it this is also like a you know when I hired like writers for my agency I don't just hire like good country people that actually sales people I know when you walk into a store I can sell you anything so same things with a description when I read the description even though it's a playing basic product that doesn't really you can't really tell anything that they find ways to make it really sell we come with a good sales copy what the writing is practically one of the refined ways for sales you know basically okay I also wanted to ask you about a plus content you mentioned that there are two ways and the other one is April 10th what can you tell us a little bit more about that you mentioned might be accelerator that you use in there would be a great thing to mention their listeners to Oh so the idea till it's official a plus you know as you know it's which is very important it gives looking very good the brand recognition and generally has like a lot of benefits you can explain the product more in much more detailed and visually and with text no thing to explain that the whole product and on the one section like a one box you can see everything so obviously most are some people that can they they don't have redress together they can take advantage of that which I told you before is I think it's cool um I be accelerator and find the leg so you put it in the description there's a link we can do the trademark although usually a trainer takes like a year so you know you only wait a year to you know to be able to have a ministry so if you do it through them I think it's like a group of lawyers attorneys work with Amazon it's like official Amazon I think and if you do it through them even though you're not here proof of the trademark you can still they approve you for brand registry so it takes like two weeks you can you can have no mercy enjoy all the benefits that comes along with it so basically you don't have to wait like a whole year to get trademark and in your experience what are the best practices to do to create the first content so it was something I mean obviously Amazon has their own usually have their own like a absence of we usually attracted not to follow any of those we do that a custom you know they have like a custom option so we usually create a custom option according to the product like which we figure out which layout will be the best for that product so usually we see the title and a logo on top while they're in the top that gives you like Chris thing and then we start will up with the first big banner you know usually when you go onto our website or any website the first thing on the website it's like a big banner that tells you exactly right away in general like what what this company is doing so the same thing is with a product you know you put like a big banner but you do a lifestyle photo of the product and somebody's using it and on the side you put like a the title of the product and then like a slogan you know but then instead of putting like the name of the product and put like I also like a benefit for example I'm trying to think of something for example we did do recently like a cream you know like a face cream like that running a big this is a whatever the name is face cream right like you know we write it like the in big bucket the number one solution for beautiful purified skin they are right and small the name of the product is so this is the first impression is that the first thing and then we go for another lockdown we make another banner which is mentioned all the features I'd like soon a futurist and then on the bottom head like some small images it put like a small image of each feature and then on the bottom is like text explaining the feature you know and then on the bottom all the way in the bottom that put like a bigfooter a call to action or a just about the brand it's more like a branding in respect of their product listing and how important is a copy inside of the A+ content so the copy is not really I mean you know nobody really knows about the indexing if it's really as part usually we try not to focus so much on the keywords in it but I mean we always ask something but I'm not to focus on the graphics on the visual part if it's I don't know if you saw my sample that's it you see you like you can see like it's like a full it looks like a full webpage homepage you can see everything I want graphics and I mean which I not to put a lot of text and people people don't know if your patients who have to read all this you wish that I see sometimes a plus not them a small image and then a lot of text to the side and I'm not as well there's a lot of text it's not really good rather use the space for like nice visual graphics and put some wood in here and there but not don't fill it up with a lot of so many words and do you use maybe alt text inside of those images the graphics picture mention yes so we put a warning on the under on the images so it's because when you put it on the images you have much more flexibility with the fonts and the size of the text and the style of the text so I play around with it and you don't have to follow and some if you if you just can't be basted into them of those sections where you can put the text just basic text so also you can make like a nice graphic a nice infographic with forums or charts you know and it's essentially one image which you offer them but in that one images a lot of looks like a child it's supposed to be me and there's this another tip that I heard somewhere which is putting alt text inside of in the backend of the images which practically means putting key words like a descriptive words what the image is which helps ranking from that but you know keyword optimization so that's like another thing that a lot of sellers don't realize they can do and it actually helps the same way like you optimize for SEO on Google by adding alt text your images you can you can actually use that part for your ranking something that a lot of people don't know so when it comes to images in general they have any advice for people that are doing it themselves for example that don't use a product having your own experience in place what what is the thing that they can do with a regular camera and just the product yeah so I'm constantly like the main images on the listing absolutely the first thing is the main image okay which is officially Amazonians to be like there to drop the product of the white background which is nice but you know everyone is doing this so when you go on Amazon search for a product if everyone has the same product same white background you know it doesn't really tell anything you want to be ahead of everyone you got to be a little bit uh step a little bit out of I can do a little bit more even though it's not the yes so usually you can do it by adding like a you know all those icons icons about a dinner benefit and like BPA free or quantity heaven yeah you give any specific feature that you put a lot of work you know wondering during the manufacturing of the product make sure to have it on the main image so if you can see right away of course this is like the first impression so don't be afraid to like add something I mean it should be white background definitely but you can add a lot a few two or three small things that will actually convert you I also heard that using faces faces in your product images really helps capture the attention of the audience like yes associate with faces because of the facial recognition they like the product more all right so it's basically the images it is very important I mean I see many times people they focus a lot of good photography which is like very clear very sharp but does it really make the sale I mean anything is that on Amazon you know it's not like you go into a store you can steal it see you feel the product basically had to be commissioned for this and a lot of people don't I fished three title of bullet points they look at the images whatever they see there and make a decision that's very important to take advantage of the secondary images mm-hmm this in making combination you know if you lifestyle images obviously to show how the product is being used to feel like all angles and how it's being used to tour so what instead of all real story and like actually using the product you can imagine souvlaki you're holding you know you're using it it's very important and also the infographics which to make sure that everything that you mentioned the bulletins in the description for those people that don't read it make sure it's all in the images so they don't miss it and you can also describe the product so well like a zoom and feature putting the right was put in like a nice title on top of the image to like a sales pitch something like that and a base piece to convince people only through the images and yeah I had for many people I don't have a patient to read all those bullet wounds even though it's short to the point bullet one it's too much words you know am I going to end on page you see so many images all those recommended listings there's so much going on and a listing and so they only look at the images so it's very important that to describe every feature every benefit and all the lifestyle everything that images so usually a general rule that come on we try to do like at least seven images like one main image and six graphic images yeah trying to tell a story through imagery like you like average attention span right now on the internet is about between 8 and 12 seconds actually and you know there's always going to be people who like to read like to get more details about something and then you have to have a copy that's really like killing them but at the same time have to have wonderful creative visual assets they'll help you you know transcend a message to your customers about the product so some of them won't even help patients for imagery they will want to have a look at the video perhaps if you have video on multiple videos instead and I've seen a lot of sellers also creates gifts out of these videos because it's more interactive it keeps their attention on the listing and not let them go away from the listing which video is also good I mean lately I've seen it I mean it cost a lot of money to make it like a professional video a life story so I mean so we have one option which is we can't which can do it it's a semi video it's considered their photos it's like a 360 image mm-hmm video we can see the whole product from angle to angle so which is instead if you don't if you don't want to spend for a video it spent like a little bit less money you had like a nice sound theses the image like a video but you can see the whole product from all angles I haven't seen that a lot on Amazon but it's actually brilliant like you know it's also endorsing that interactivity with the brand with Christie but I haven't seen a lot of sellers do it is it because it's difficult to set up that's no it's not everyone can have video in general maybe I don't even know what I mean lately I offered it to a few clients and they were less surprised oh wow I can do this you know people don't know about it so we have to I mean it's very beneficial you know you don't have to spend hundreds of dollars for thousands of dollars for an video you cannot look for a couple like dogs can have like a nice 360 image just like a video and the customer can see exactly the product from top to bottom for side to side and until you have enough money to invest in those visual assets like videos would you would you advise people to just go ahead and make like an amateur video by themselves just to put something that has that kind of interactive moment to it in the listing I mean it depends some people like if some people some people want to be professional everything has to be perfect so if customers like to see like a more generic stuff which is professional but they want to see like a I've seen sometimes become people they get like video reviews you know someone just got a product and they put up a video the product put it on the top of the images but it's it gives it like a very very unnatural and what I do which you can actually see once you get a product at home this is how it's going to look this is how it feels oh yeah I don't have to be like with all production and stuff I mean it's good but if you don't want spend the money and thing get away with it I think so too yeah and if you still want to be professional and do this right and then wait up at the right moment invest in the product video you can maybe you know ask for friends or family which is against the OS but ask for someone to leave a review like a social proof with the video because I know for sure that a lot of customers appreciate that just make sure you do it in a careful manner because of the roles yes also about the back in such terms this is one of the topics encouraged yet what do you do when you optimize back in search terms so beckon services which I you know a lot of people don't think is basically they they also try I mean it's very known like the associate have a big impact on the keyword search so they put in all T was again over again like phrases and stuff I mean since I was unlimited at the character space 212 249 it's a waste of space if you if you read the same thing so usually what we do is you know yeah we have like the whole process on how we create a listing basically we tried to put all the mean both all the keywords relevant to the really relevant to the product we've tried to fill it up in the front that the tile in the bullet points mainly and all of the rest like in the backend search and there's only like two foot nine characters we tried to put like key words that are not really real product but it's related to your product for example I'm trying to look at many categories which had like a product in that is related to each other for example if you selling swimmer brother price swimming he said like swimming goggles usually when someone he's swimming are they also need like their nose clip they also need like a swim cap and other stuff yeah basically what we do is so let's say you're selling swimming goggles I'm not gonna put against we don't goggles the backhand search terms rather put like swim camp nose clip or swimming gear and stuff like there that was someone she's searching for an old claim that they shall see I mean like a bundle with your goggles because it's the same thing like a lock the retail stores you know because they put more you put like a one part my see each other to convince you that if you're looking for that product you should also buy their product which is related you also need them down the road so the same things with that I mean you you wanna make sure not to put like a totally irrelevant for some then the searchers also be nicer element which is not good but only if it's really related like which you combined as a bumble I could buy a swim goggles you might together with a swim ki with a squid a a nose clip altogether and you have it all on the back end and also which is kind of important I mean it's it's no one but most people don't do it which is like putting like misspelled words in there in the back and I mean although I'm a very professional speller and all this build every word mostly but still you know when I pipe them up one of my products on Amazon I'm not really like looking at this spelling I just type it usually on the phone it happens a lot we miss type of word like put wondering oh then it's always good to uh it happens a lot and it happens to everyone so that's why it's always good to have like misspelled more so than at least for the main one or main to make you with phrases so if someone is accidentally hitting the wrong spelling your palate should come out instead of others so basically you know Meccan systems would be like an alternative strategy to get ranked for all those additional placements when someone's misspelling the word you will show up when you are on the when your products on the product detail pages of competitors maybe you will show up in the frequently bought section because because you added all those additional upsell products similar to like you said I'll find retail stores just very smart um do you use any synonyms in bragging sisters yeah that's also I want to say so so most wars like most product had like many different names how you can call the product I don't know very obvious so when is it there's a lot of ways how you can call or like a certain product so usually and the obvious voice like the general words put in the front end it's now most people call it and then there's some words that people call it in let's say in England you know which is also English but it's not there so you wanna make sure that for those people that use different words for their father you should also come up so you put all those sentiments and them in the back things interesting Mac do you have anything else that you wanted to share with us today in today's episode something to have feathers keep in mind when they're optimizing the product listing said about selling general yeah I mean I plan to basically we just selling an Amazon I don't know I I don't want to be the one that discourages people are stuff like that but I want to be on at the same time so for me my advice especially for new sellers like people are standing up now people have to know that it's 2020 now and it's not no longer the Amazon of 2015 2014 where everyone is it wasn't it used to be easy when you just left in our product you'd put it on which are basic listing which face the photos and they used to sell by the way and used to be able to get reviews quickly so it was totally different and people people are used to the fact that Amazon is like a make quick money quickly which is this and that's what people get into it that people they don't have a child or they don't have a job this time I think they will get rich quick well the problem is it's it's it's it's not long like that it these days selling and I want it's like a real business you know the same thing if you want it if you want open there like a any other business like a painting business or whatever any like the local story you don't want to open it because you don't want to invest money you don't want to wait until you start making money Amazon is the same thing these days it's like a real business if you're not really ready for the consequences of owning your business running your business and I don't if you really do so Amazon these days be honest because it's like a it's quite a lot of patience you have to be very patient waiting because it takes a few months till you start seeing like the results like it's a start making profit and so you have to be ready like mentally like to knowing what to expect and and be ready to accept the consequences that comes along with selling and I was on you know all those rules changes and all the negative stuff and also be ready financial you know because you will have to be ready to spend a lot of money you know this is this this is the game which is it's a paid to it paid to play if you pay you can play if not ready to pay you can't play the game so it's you have to be ready to spend the money that requires you know and compete with all the sellers that are there for years already people would be budgets if you're not ready for their time you know I don't want to tell you to stop or give up but I just wanted money what makes the a way that you have to be ready you have to be willing to the challenges that comes along the way okay um thank you for being our guest today and thank you for sharing all these valuable advice if anyone should be interested in contacting you they can reach out to you on LinkedIn and I will also leave a link below in the video description to match website so you can see learn more about their services yeah and nothing at the end thank you thank you so much pleasure being here interesting my value in my my time well you know and also if you have your audience like they're there I I'm sure they're Emlyn sellers they're always looking for more advanced more help they would obviously go to reach out to me and also if they have one set you know program we have like the status and stuff so usually I try to be active with it to provide my belly every day which people are connecting with me and we I usually share like the latest news from Amazon on my status is the latest updates if there's any changes any real changes or anything I usually post it here so people like a sellers can stay connected and get updated you know what to be on top of the game three days so if you want to share it and this can connect you know so I send out like every month every week actually a weekly it's not like a generic the newsletter and boring newsletters well if I send out like the a recap of them of the everything that went on and Amazon like and he will changes any news related to Amazon and I just any new shows everything anything valuable is sent home every week whatever so people can connect and you know stay on top of the gaming will make sure to share all the relevant links in our video description so that people can think that to follow thank you for being a guest on the show today thank you