Amazon Ads Heatmap Template 2024 - Dayparting data

Published on June 18, 2024

About this video

Amazon Ads Heatmap FREE Template 2024 - In today's tutorial, I'm excited to share a technique that uses Amazon's hourly reports to revolutionize your strategic thinking about the ad performance. This advanced method is designed to help Amazon FBA sellers, especially those facing high competition and CPCs, optimize their ad spend for maximum effectiveness.

*Tutorial Sections*

*Extracting Hourly Data* - How to generate and schedule precise reports that track ad performance across different times of the day. *Analyzing Performance Metrics* - Understand clicks, impressions, and sales data to make informed decisions. *Applying Data to Campaigns* - Practical examples showing how to use this data to refine campaign strategies.

This tutorial is perfect for both beginners looking to understand the basics of Amazon PPC and experienced sellers aiming for an in-depth optimization of their advertising strategies. By the end of this video, you'll be equipped to make data-driven decisions that could significantly decrease wasted ad spend and increase your sales.

For more actionable advice tailored specifically to your business, visit: https://www.amazoniappc.com

Sections of the video: 00:00 - Intro 00:26 - Use cases for utilizing a Heatmap 01:42 - How to download Hourly report 03:47 - Using the Template 05:24 - Generated Heatmap 05:37 - Analyzing the Heatmap

FREE Excel Template download link: https://drive.google.com/uc?export=download&id=1flG67Vr-ViWSDaLnLJzZvtB0JY_o3Dza

*Benefits of using Hourly Heatmap*

Amazon's hourly performance report is a potent tool that enables sellers to optimize their advertising campaigns on a granular level. By providing detailed insights into ad performance on an hourly basis, this report helps sellers make data-driven decisions to maximize their return on investment.

1. *Precision Targeting* - The hourly report shows when your ads receive the most clicks and conversions. This data allows you to identify peak shopping times, enabling you to adjust your bids higher during these hours to capture more traffic and sales, and lower them during off-peak hours to conserve your budget.

2. *Budget Optimization* - With insights from the report, you can strategically allocate your budget to times when shoppers are most active. This prevents wastage of ad spend during hours with low customer activity, ensuring that your advertising dollars are spent during the most potentially profitable times.

3. *Competitive Advantage* - In highly competitive categories, knowing when to increase or decrease bids can give you an edge over competitors. By targeting high-conversion times, you can achieve better ad placements and visibility, directly impacting your sales volume and market share.

4. *Improved ROI* - The hourly breakdown helps you understand the effectiveness of your ad spend. By focusing on hours that yield high returns and avoiding costly ad placements during ineffective times, you can significantly improve your overall campaign ROI.

5. *Tailored Campaign Strategies* - Different products might perform better at different times of the day. For example, work-related products might see higher sales during the morning, while entertainment-related products might perform better in the evening. The hourly report enables you to customize your campaigns based on these patterns.

By utilizing the Amazon hourly performance report, sellers can not only improve the efficiency of their PPC campaigns but also gain deeper insights into consumer behavior, ultimately leading to more strategic ad placements and increased profitability.

-------------------------------------------------------------- Some product links are affiliate links, which means that if you make a purchase, we'll receive a small commission.

💡 If you need a *Helium 10* tool, which we strongly recommend as the industry standard, you can use this link to signup and get 20% OFF for 6 months: https://i.helium10.com/K05Qo9

Free offer

Get a Free Account Audit

Let our Amazon PPC experts review your account and show you exactly where you're leaving money on the table — no strings attached.

Transcript

hi guys my name is Igor and I'm the co-founder of Amazonia PPC agency we've been helping Amazon Brands scale their businesses since 2016 in this video I'll be sharing a way to use Amazon advertising hourly report for sponsor products in order to drive strategic Decisions by creating a heat map now uh very often you will be in a situation where you're in a competitive category where with the high cpcs a lot of competitors where you need to spend a lot of money driving sales um it may be also the case where you have a limited budget or you just want to utilize your budget more effectively to have the best possible exposure now uh when we create a sponsor product campaign or any other type of campaign we let it run we set a daily budget now we don't actually know most of the time that when our ads are being shown okay overnight we can see that we had 12 clicks but were those clicks at 1:00 a.m. where nobody very small amount of actual visitors are showing and you're just not utilizing your budget most effectively now uh those clicks can cost a lot and you can actually by extract in the hourly data you can see that maybe those midnight clicks are actually most worth to you or maybe on average nobody converts that time so it's very valuable data um yeah uh how to find that report this is our fancy website uh go to Amazonia pc.com if you need help with your ads now to find the report you actually go to your uh campaign manager then navigate on the left to the measurement and Reporting and okay I need to move my head measurement and Reporting sponsor add reports now when that loads uh you go ahead and do a create report on the sponsor products you create um campaign report again move ahead then select hourly and ideally we want to use as much data as as possible but unfortunately only last 14 days of data is available so let's use that uh yeah so what I also a best practice here is to uh name your uh reports accordingly because as you do this over and over again uh it can be time consuming to find some report that you recorded that you downloaded in in the past so for this particular case we're going to select like a German account then also you can see see the some of the examples from the previous time sponsor products um campaign campaign report should spell much better never mind campaign report um hourly last 14 days and click run report there's an option of of course to schedule it as a recurring report every 14 days or whatever your preference is so let's run the report now that's going to take a while so I'm going to pause the video and let's get back to it when it finishes okay the download has finished and I've extracted data to show you what you will actually see when you download the data okay so the file looks like this so on the left you have start and end date and your start time uh grouped by the actual time that certain action happen to click impression or sale now uh it's pretty timec consuming to go through all of this and create a heat map every time so I created um nice looking template for you guys to use let me just pull it up that you will just have to paste the data over here in the first sheet and automatically the heat map is going to populate now please know that when you copy the data you can overwrite the start date so you you should copy from uh cell A1 uh all the data that that you copy from this report is going to take up the space up to U column so this V column is automatically added in order to have the actual um week days shown in the pivot table so let's take our previous uh report select all copy then go and overr right here paste the the data now as you can see all the day days of the week are actually updated now go to the heat map and click right click anywhere in the table click refresh t uh now depending on your data this is going to look a little bit different than what we can see over here but by uh looking like a high level view from from above you can see that somewhere around Wednesday afternoon we have most of the sales uh so uh for example if we now want to use a day parting option um which is okay not available through Amazon right now but there are many other tools that almost every every tool now offers a day baring so uh you can now drive your decisions like if you really want to um focus all of your budget on these most important times then this should be it so um on all days roughly uh where you want to focus is the grand total um column When selecting the actual time so that's going to be a I don't know based on what your budget and decision and the data that you have but I would most probably if I really want to be aggressive I would maybe go from from noon up until um 9:00 a.m. it's very interesting that H as soon as 10:00 a.m. clock rings that like four times less uh sales are happening so you can go ahead and and for example create your campaigns in day parying scheduler to run only through um uh noon up until 900 p.m. now this obviously eliminates all the other um hours of the day but um it mean it's like you're doubling your your ad spend over here now you can go further and then customize each day individually uh using your day paring now obviously this is going to be huge in terms of maximizing your your spend and your conversion rate um I've named this um file as hitma generator 1.0 because later on I'll probably add additional uh info here with maybe conversion rate and some other data that we can maybe explore but you can also use this however you like and Custom it to your preference um that would be it from what I prepare for this video let me know if you need any further explanation on this and yeah see you in the next video

Frequently asked questions

What is Amazon PPC dayparting and why should sellers use it?

Dayparting is the practice of adjusting your ad bids or budget allocation based on specific hours of the day and days of the week, concentrating spend during the times when your customers are most likely to convert. Without it, your daily budget can be consumed by low-value clicks overnight or during slow periods, leaving less money available when peak shopping traffic arrives. For sellers in competitive categories with high CPCs, dayparting is one of the most direct ways to get more out of a fixed daily budget.

Where do I find the hourly sponsored products report in Amazon Ads?

In Campaign Manager, go to Measurement and Reporting, then Sponsored Ad Reports. From there, create a new report, select Sponsored Products, choose Campaign as the report type, and set the time unit to Hourly. Amazon allows you to export up to the last 14 days of data per download, so the more frequently you pull it, the more complete your picture will be. You can also schedule the report to run automatically on a recurring basis so you always have fresh data available.

How do I turn raw hourly data into a usable heatmap?

Once you download the hourly report, the raw file shows impressions, clicks, and sales grouped by start time, which is difficult to interpret at a glance. By pasting that data into a structured Excel template with a pre-built pivot table, the heatmap populates automatically and shows you which days and hours generate the most sales, color-coded for quick visual analysis. The key step after pasting the data is to right-click the pivot table and refresh it so the heatmap reflects your actual numbers.

Does Amazon have native dayparting built into Campaign Manager?

Amazon does not offer native hourly bid scheduling directly in Campaign Manager. To act on the insights from your heatmap, you need a third-party PPC tool that includes a dayparting or bid scheduling feature, and most major tools now offer this. The heatmap gives you the data layer, while the scheduling tool is what applies it to your campaigns.

How should I decide which hours to target once I have my heatmap?

Look for the block of hours where sales are consistently highest across most days, and use that as your primary active window. In the example from the video, sales were strongest from roughly noon through 9 p.m., making that the logical window to concentrate spend. The hours just outside that window where performance drops sharply are the ones to reduce or pause. Start conservatively by lowering bids during weak hours rather than pausing ads entirely, especially if you are still gathering enough data to be confident in the pattern.

How often should I refresh my heatmap data?

Because Amazon only provides 14 days of hourly data per report, refreshing every one to two weeks ensures you are working from current patterns rather than outdated ones. Shopping behavior shifts with seasons, promotions, and category trends, so a heatmap built on stale data can push you to optimize for hours that no longer reflect reality. Setting the report as a recurring scheduled export in Campaign Manager removes the manual effort and keeps your analysis up to date.