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Amazon PPC Product Launch ACOS Expectations

Published on April 18, 2025

About this video

Launching a new product? Embrace a high ACoS! We explore why 100-150% ACoS is typical during product launches and how understanding this can shape your Amazon strategy for success.

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Transcript

Now the third uh interesting question is how to lower my a cost and total a cost in a product launch. Well the simple answer to that is you shouldn't uh having a high a cost in product launch is basically a must. There are occasions obviously and you keep hearing these stories like hey I launched my product uh just launch and I'm week and I have my have my a cost at 40%. That can happen but that's an exception an outlier. But having an a cost of 100% 150% during a product launch is normal