Amazon PPC Keyword Research Using Helium 10 X-Ray - Find High Converting Keywords Fast

Published on December 1, 2025

About this video

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In this video, I walk you through keyword research for Amazon PPC using Helium 10 x-ray. This method helps you find high-performing keywords by analyzing your top competitors who rank organically on Amazon.

I demonstrate how to use adjustable dumbbell set as an example keyword to search Amazon. The process involves using Helium 10's x-ray extension to analyze search results and identify the most relevant competitor ASINs. I show you how to filter out sponsored results to focus only on products that earned their organic ranking positions through proper optimization.

The key steps include sorting competitors by ASIN revenue, selecting the most relevant products similar to what you want to sell, and running Cerebro analysis. This generates a comprehensive list of keywords from your selected competitors. In the example shown, this process generated 8,200 keyword results from the competitor analysis.

I explain how to use Cerebro's filtering options to narrow down results. You can filter by organic positions, sponsored positions, or both depending on your Amazon advertising strategy. The top keywords filter reduces results from thousands to the most relevant ones - in this case from 8,200 to 59 filtered keywords.

This Amazon PPC keyword research method takes just 3-5 minutes once you practice it a few times. While it may not be perfect, it gets you 80% of the way there for your Amazon advertising campaigns. The keywords show search volume data and trending information to help you make informed decisions for your Amazon ads strategy.

This approach works well for Amazon sponsored products campaigns and overall Amazon PPC optimization. Whether you're doing Amazon pay per click advertising or building sponsored ads campaigns, this competitor analysis method provides valuable keyword insights for your Amazon marketing efforts.

Contents: 0:00 Introduction to Amazon PPC keyword research 0:18 Using Helium 10 x-ray for competitor analysis 1:00 Filtering sponsored results for organic rankings 1:33 Sorting competitors by ASIN revenue 2:20 Running Cerebro analysis on selected competitors 2:42 Filtering 8,200 keywords to top relevant results 3:42 Time efficiency - 3-5 minutes for keyword research 4:07 Conclusion and next steps

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Transcript

Hi guys, let's talk a little bit more about keyword research for Amazon PPC. As you all know, doing a proper keyword research is essential for the success of Amazon PPC. Now, there are various ways that I already covered on how to do this, but I realized that I'm actually missing the the one that I'm about to show, and it's using Helium 10 X-ray. There are other tools that can do this, but I use Helium 10 for almost a decade now. So let's continue. So let's say that that we are interested in adjustable dumbbell set. So you can use your main keyword that is the most relevant for the product and you should probably get familiar with what are the results. So once you're ready, just hit the X-ray button here. Uh load the extension, hit the X-ray. Once the interface is loaded, what I like to do is I like to filter out all the sponsored results. So I don't want to see them. I only want to see the asens position on ranks. Then I on on organic ranks then I like to sort by as in revenue. Then you simply scroll down and see select the most relevant ones. So I remember from my previous search that okay let's do let's do 10. Okay once you finish that it's pretty simple process. So you selected all the the relevant ones you So if you hover over the images and you see that that's not something that you want to include in your research just skip them and select only the ones that you think are most similar to what you're planning to sell or if you're already selling this one then just hit run Cerebro and you'll get into Cerebro where you will have all the keywords gathered from all of these competitors. So these are the competitors ranked by the most sales on the particular particular trial day asins. Then as usual you have this is like 8,200 results of keyword. So that this may be a really a tedious process and time consuming. So I'm not going to go through all of these options through helium 10. Uh for the helm cerebra, you have that cerebra training that covers pretty much everything. And I encourage you to test every single uh detail out here because you can filter out only top organic positions only organic plus sponsor and only sponsor. You can play whatever you like. If you just want to [snorts] see top keywords and because you just need some quick information so you can continue with your brainstorming with your team, just hit top keywords here. So, it's a really useful um option because you have out of 8,200 you get 59 filtered keywords, the most relevant ones for this set of products. And there you go. This is I think the third way of doing keyword research that I covered. Uh if you need more details, you can refer to the other ones that I already did on our YouTube channel and you will be pretty good to go once you go through all of that. So you can see that some of these are really high volume, some of them are trending up, trending down. So it's it's really valuable. So when you once you go through this process a few times, it will take you like 3 to five minutes to do a keyword research. you know, it's not it's not going to be perfect, but it's going to be 80% there, you know. Um, so let me know if this helps. Forward this to your team if you think that they should improve their keyword research process. And see you tomorrow in the next video. Bye-bye, guys.

Frequently asked questions

How do you use Helium 10 X-Ray and Cerebro together for Amazon PPC keyword research?

Start by searching your main product keyword on Amazon, then open the Helium 10 X-Ray extension. Filter out sponsored results so you are only seeing organically ranked products, then sort by ASIN revenue to surface the best-performing competitors. Select up to 10 of the most relevant ASINs, run them through Cerebro, and you will receive a combined keyword list from all selected competitors. In the example shown, 10 competitor ASINs generated over 8,200 keyword results.

How do you narrow down thousands of Cerebro keyword results to a usable list?

Use the "Top Keywords" filter in Cerebro, which applies relevance and ranking signals to reduce the full result set to only the most important terms. In the example from the video, this cut 8,200 results down to 59 highly relevant keywords. You can also filter by organic positions only, sponsored positions only, or both, depending on whether you want keywords proven by organic ranking, active PPC competition, or a combination of the two.

Why focus on organically ranked competitors rather than sponsored results when building a PPC keyword list?

Organic rankings reflect products that have earned their position through sales velocity, relevance, and listing quality over time, making them a more reliable signal of what keywords actually convert in that niche. Sponsored results can include brands bidding on loosely related terms or newcomers testing broad match campaigns, which introduces noise into the keyword data. By filtering to organic rankings and sorting by revenue, you identify the competitors most likely to share your target customer, and their keyword sets become a validated starting point for your own PPC campaigns.