7 Amazon Packaging Inserts Ideas with Out of the Box Thinking

what our packaging inserts why are they super important for your brand and how can you best use some of the out-of-the-box strategies for 2019 and 2020 the generator reviews on Amazon these are just a couple of questions that I'm going to answer in today's videos so stay tuned also for the sake of this video I have found a couple of examples of on Amazon's own sellers who are actually using packaging inserts in a very savvy way to generate either reviews either upsell potential either customer emails to build the list through very smart ways and out-of-the-box thinking so stay tuned also in the video description of this video there is going to be a free checklist for you of do's and don'ts and what things to avoid to stay on the safe side where while using packaging inserts so make sure to download the list if you find it useful and also subscribe to our channel if you find our content interesting if there are any questions that you would like to have answered then please comment below so let's dive right into its packaging inserts usually when we say packaging inserts these are small cards first thing that you think of is that these are small cards and they have some message in them that says thank you please leave a review and that's pretty much it but when it comes to packaging inserts the reality is 90% of sellers are either lazy to do this right either don't want to give up that percentage of their profit margin to do this right my point is Packaging inserts are not only cars this can be everything that will go inside of the packaging that you would additionally offer for free to your customers so I'm going to share a couple of ways in which you can use packaging inserts to leverage them and may achieve alternative goals for your business what are these alternative goals for your business first of all you can raise brand awareness for your product and for your brand on Amazon when you use packaging inserts then you can build customer email lists to follow up with them leader newsletter you can also generate reviews that's pretty obvious you can also generate upsell potential if you have like a collection of products that have various sizes coloring flavors and stuff like that you can definitely use packaging inserts to generate upsell potential so when I mean out-of-the-box approach and classical approach there there's certain difference for example like 90% of sellers now sell packaging car insert cards that say give this message and that's pretty much it and the reason why it's no longer working is because everyone's doing it it's pretty much time for a change and it's time to take that that packaging inserts game step up with with it a little bit so for the sake of this video I'm going to show you examples of some of the sellers who already are doing this and they are doing it really well for example this first seller who sells memory-foam LED pillows they are offering 100% money-back guarantee this is something that's usually also this is this is mentioned in the bullet points but most probably they are also selling packaging inserts inside they're providing packaging inserts inside of their products boxes and if you want to do this that's a very very good thing you can activate guarantee outside of Amazon but this is something that's commonly understood that as a frowned upon practice and something that Amazon might understand is certified in the systems so if you make sure that there if you if you use warranties as a way of generating some customer email lists or similar stuff like that then by all means try avoid using any kind of links or anything that will be outside of Amazon that can be considered as driving traffic away from it so that being said providing warranty is a very nice way of you to add more perceived value to the product you make your customers feel safe there are something to trust your brand they know that you stand behind the quality of your products and this is one of the most powerful unique selling propositions you can give to your product which is something that really shows that you're committed brands committed to quality and definitely an out-of-the-box thinking kind of way for you to stand out from the competition this is something that customers usually really love so one of the ways to provide warranty and a great way of building customer email list if you can think of a way of doing it without diverting traffic outside fans up so that's number one number two if you have like a food product for example like this product over here rice bar usually food products come in different flavors and there's a certain saturation that customers feel after a while purchasing their favorite flavors so to avoid them diverting to your competition you can offer them a couple of packaging users that will actually be samples of other products and you can make them try for free your other flavors and keep them in your customer loyalty circle this is one of the very savvy ways and also pretty cheap if you are if you only calculate your production business expenses and it's not very expensive and it's very very effective so that next time when you have your customer purchase again from you they purchase maybe two or three different varieties or combinations of flavors which works really really well for food brands so if you have like a product or any type of product that can come with free samples then I only used to do that these are packaging inserts that also provide additional value to your customers and definitely drive their attention to your added efforts to make them happy so if you can somewhere right please leave a review that's not going to hurt but if this is the only thing you're doing and you're not providing like extra value or something you would be remembered by then it's not going to be effective so my point is basically if you're trying to do something with packaging inserts make sure you do it a little bit out of the box and provide additional value to make your customers remember you buy it one of the ways that we have tested as working really wonderfully is handwritten letter or notes not a lot of cost not a lot of sellers are doing this at this point and there's even an automated way in which you can write handwritten notes no one has the time to do this right and you can hire actually a robot that will provide you handwritten letters for you that will be templates you can write it like a couple of templates the test which probably works best resonates best with your audiences but for example at a very very affordable rate you can have actually handwritten notes with ink and paper written which will be an out-of-the-box way to apply to a packaging insert card which is a very classical approach but done a little bit differently so that being said heaven knows there's a platform for it called Robo quill and you can visit their website for more information it's really interesting way for you to make that message really really resonate in our experience it works really well for products that have some kind of emotional attachment through so if your product is something that customers usually buy when they're being triggered by certain emotion this might be a good approach for you to generate reviews and say thank you to a handwritten note this will only make the impression stronger about you about the brand and this message about the brand you can tell them something how it all started maybe give them a little thing or two tell a story about the brand and just share what the product development phase was for you and how it looked like and just how much love and dedication you have input into it which is something that usually it's something that resonates really well with women as an audience but in general if someone's prone to emotional triggers when making a purchase this is the way for you to enter packaging inserts also for example this product it's a beard kit that offers a free ebook included for beard care this is a very good example of using a packaging inserts for educational purposes or for example if we have a toys brand that sells a toy that has like hundred different applications to it that when someone needs an idea like hundred different ideas how it can use your product then that's the way to go it's all about underlining this again but it's all about providing this additional value through the packaging insert so it all depends actually what the product is products like these for beard grooming are very very prone to providing additional value it's easy to take out couple of advice ideas what you could do for trimming your beard and different a beard styles and stuff like that you can just quickly design and either canva or hire someone if I were to do it and then you're going to have your ebook or you have like a printed book that will come together with the physically that they can use and have it although desk over a while and this is the kind of packaging inserts that's for educational purposes which means it's going to hang around there for a while they're not just going to throw it away garbage as soon as they see it other than that they're just going to continue to use it and so make sure to make it useful it's something that it has to be useful and it has to increase the perceived value of the product that you sell so that being said also this is one of the ways that you can think of what applies to your product you should think of what your part what kind of problem you solve your product solves and if there's like any additional knowledge that you could share around it or maybe kind of like small gets some little cute stuff that can also be complimentary to your product but also brand it like for example a little notebook that doesn't really have to cost you a lot a per-unit but it will really improve the impression that you leave first-time purchasers so for example they are using this box right here for the beard oil and this is something that can also be used not only for beer at all but for different kind of products like utility bag that comes along with it that's branded that has your logo imprinted on it that's it that will keep reminding them about the brand wherever they wear it or I just mentioned this notebook or something that they will continuously use over a period of time so next time that they need the same product or similar product there are not beer at all they're just going to come back to you they're not going to do any research because you already did a very very good job in convincing them that you are the right brand for that so think about you know how much profit margin you will be willing to give up for introducing that kind of packaging insert and think about for how long would you be ready to do that to build up in order to build a brand because these advice that I'm giving you they're specifically for private label products and they specifically work for an establishment mm-hmm so these are the advice that I can give you with regards to the packaging inserts so one last thing I wanted to share about packaging inserts which is very interesting is that you can use your packaging insert spur up cell potential so one of the most classical examples is the clothing brands so if you're on a clothing brand and you probably already know that you can insert a catalog of other sizes and other colors and apply it to the purchasers of your first product you can just let them know what their else there is on the market what can you offer them outside of what they purchased it they like the product they're just going to go through the catalog and these catalogs usually stay and fall around the whole family not not just the one purchase is going to see it but everyone else who runs by it occasionally so that's another interesting idea what you can do to have a clothing brand so that being said I'm going to share with you additional value through our free guide so download it to make sure that you are doing this step-by-step the way it should be done and within terms of service of Amazon and make sure to leverage that for your brand's awareness and brands advantage on Amazon if you have any questions for us feel free to comment below and I'll be happy to answer you answer them for you and thank you for watching and have a lovely lovely week until next week there will be fresh content bye bye