Amazon PPC How many keywords per campaign is enough

hi everyone today I'm going to talk to you about sponsor products campaigns and why is it so important to limit the number of keywords you're using within a campaign I'm going to also teach you how to diversify different types of keywords according to their primary goal of advertising so that you understand a little bit better how to structure your responsive products campaigns for optimal performance um this is something that we've encountered many times we've seen sellers make mistake we also made a couple of mistakes ourselves in advertising that we learned from and wanted to share with you hopefully to avoid this mistake and learn from our own mistakes basically at the beginning of this video I've mentioned that there are a couple of different keyword types so I'm just going to break it down to you different types of keywords that we use in our targeting there might be more kubera types but more or less they'll come down to the same categories that I'm going to mention to you first of all there are types of keywords were called core keywords which means you have a product that let's say for example cat scratching post you're selling cat scratching posts so basically cat scratching posts as a phrase would be your quirky would be something that hundred percent wanna rank for and maybe a couple of other synonyms to this keyword that would also be 100 percent the same product that means the cat stretch scratching post basically you will have either two or three different versions of this phrase that you want to rank for and these are called core or rank keywords basically these keywords are the types of keywords that usually convert best if you just place them only in one campaign like two or three different keywords and just want campaign with a very large budget so that you let Amazon know that you're willing to spend money in advertising but usually we've seen the results really well in terms of getting ranked a little bit higher on in the search results so rank keywords as a special keyword type that I would call it quirky words and basically these keywords should be separated in their own campaign like I mentioned with the separate budget with fixed-base we usually only use fixed bits in some cases we use automatic bid adjustments but we mostly manually manage our bits because that's how we get maximum control over the ad span so for these types of keywords that are super important to you that really mean a lot for ranking and for moving the needle on sales for your product make sure to place as high bids as possible because then you will ensure maximum coverage especially if you're in some competitive categories of supplements or electronics then basically you should really make sure to be as high as possible in terms of bid keyword bid adjustments and also maximum daily budgets for your campaigns this works really well in amassing that is the sale velocity sells philosophy that your products really need in order to rank organically too so usually these types of campaigns that we set with a couple of core keywords only with very high budget they usually result in high a cos but they are the ones that are maximum generators of sales organically - so this is super important for you to know that ideally if you can afford to go a little bit over your breakeven a cost and this is something that you should definitely do long-term they will give you better results second keyword types are longtail keywords this means that you can find when you for example when you do a reverse Aysen lookup at helium 10 you will find a couple of thousand searches for your product especially if it's already ranking well organically then you will get a couple of thousand suggestions to choose from to make them your keywords for your manual campaign so it sponsored projects longtail keywords would be all keywords that have come they're made of a couple of words that still mean your product like for example if you're selling cat scratching posts but may some from some specific material like if someone typed in plastic as scratching posts under $20 as a phrase that would be a long take longtail keywords these keywords usually tend to have lower search volumes than you then these quirky were still a very super popular and they cost a lot and they tend to have a lower search volumes than those but also cost less so you can ideally identify up to a thousand keywords that's allowed to for you to add in your ad group and seller central and then find this very long list of longtail keywords that are somehow related to the product that you sell or hopefully specifically related to your product closely and then use these keywords in a separate campaign that will also have a high budget but bids for these types of longtail keywords would be very low like I would say keep them down to a suggested bid even lower if this is something that's beyond your comfort zone in terms of breakeven a cost so longtail keywords are there to give you a casual profitable sales meaning if you have a thousand keywords that have lower search volume and you have some kind of below suggested bids below the suggested threshold and your bids are a little bit lower than that then usually you will gather a couple of occasional clicks and then they will give you a sale and usually won't cost a lot so these one tail keywords they're very useful if you're looking to expand the reach of your campaigns in a very effective way in terms of being cost effective so longtail care was definitely something that not a lot of other sellers are thinking about so you should really emphasize a strategy on longtail and doing really thorough keyword research and be patient because like I mentioned they don't have a lot of search volume so it's most likely that you won't see their results within a couple of that usually happens on Amazon but it's more likely that they will give their results within a couple of weeks so if you if you use all these keywords that don't have as much search volume naturally it will take them a long time to collect data and to collect these sales but once these keywords start running persistently over week over week month over month they will get ranked better and you will they will really start working out for your account you just have to be persistent and patient with these keyword types also there are two different types of keywords that we use in our strategies one of them being the branded keywords this means you targeting your own brands a name on Amazon meaning that you would pay for every search that's related to your brand name so why would you do this if you probably naturally you would think okay probably this is my name someone will find me organically what we've seen in the last let's say six months there's been around 30 changes in the features that Amazon seller central offers which is more than they have done in the previous two years before that so they have emphasized a lot on the features and all of these targeting options that really favor competitive strategy which means they will keep on further on doing that we also heard from confidential sources that they will release product targeting on this way network to which will only further enable you know competitive strategies to take place in 2020 recently their release in product targeting is possible ads and this is you know this is this is a couple of unusual steps for Amazon to take because you know they have heavily relights so far only on keyword targeting and now we have product targeting which is mostly used on stealing you know market share away from her competitors when there is a limited market reach like there is an Amazon so this could be interpreted like there Way of telling us that you should really emphasize on the competitor strategies and also on you on protecting your own brand from your competitors do so branded keywords are super important for you to protect your brand for someone who might be betting on it especially if you're not brand registered yet your keywords will start collecting impressions clicks and you should still also be very patient with the branded keywords as well because they are here to protect your brand and same with farlap targeting will you would target your own products just to consume as much space on the product detail page as possible and not let that customer attention divert away from the product or stay on the page same way you would be using your keywords to protect your brand from competitive targeting so branded keywords they also tend to bring you very cheap sales that are repetitive they're mostly not new to brand but anyway these are types of keywords that you really want to use in your campaign structure just to make sure that you are absolutely covered in terms of competitive targeting also there are same as there are brand new keywords we also have competitive keywords which means you would be bidding on your competitors names now you should be very careful with these keyword types we've seen that be very very expensive logically if someone's looking for someone else's brand brand name on Amazon and they are finding it and they see yours it's very unlikely that they will change their mind from the first click but we've also seen cases where we have acquired a lot of new to brand sales coming from competitors keywords but we did it very very carefully before you choose which competitors you should target through your competitor campaigns through your competitor keywords you should really do your competitive research first to understand what are their strengths what are their weaknesses what is there to argit's so basically there's a competitor that specifically has very bad reviews customers complain about quality or for example they have lower sales and you do less social proof than you do then this would be a good competitor to target through keywords target their branded name if they have some kind of brand recognition but they don't have good enough offer as much as you do then this would be something to use for competitive targeting also competitive keywords are super useful when you are a new brand that's entering an existing market but the market is also new and there is this like one leader in this market they're the only ones currently doing this and you want to enter that same market that's not saturated yet so you don't really know how to explain to the customers that you also exist on the market or the keywords that are generic keywords just aren't enough for you to get generate traction then using competitive keywords might be useful choice for you might be interesting choice to test out and see how it works out for you we've also seen that work really well for some of our clients and usually when we design our strategies and the number of keywords that we will use in a campaign versus the budget that will be allocated to these keywords and these campaigns we take all this into account what is this keyword what keyword types do they belong to how far from the sale they are in the funnel in the sales funnel according judging to that keywords content and just generally what do we want to achieve with a specific keyword if it's a core keyword if this like in the top three that we definitely want to rank for then our primary goal wouldn't be looking at a costs how high it is but we would be looking at the campaign reach how many clicks how many sales we've acquired coming from these rank givers that we want to rank for because that's that's what affects overall sales we want to make sure that we also these organic sales in place and so that being said we would look at our sales from the business report section not from the campaign manager sales when we would compare them to to the a course to spend that we have spent on them if we're working with longtail keywords then our primary goal would be to get cheap cells meaning sales that are exclusively profitable that it would have to be within the break-even a cost threshold and just like control the bits a little bit more keeping them under the suggested bid range of just keeping everything under control manually more like a steady month over month growth rather than something that's very aggressive so those are very two different types of campaigns when we're talking about core keywords and getting rank for a couple of them that you want to get ranked on the first page for then you should have as low number as possible two or three maybe with a very high budget as much as you can afford when it comes to longtail keywords going to have as many of them as possible in your list up to a thousand if thousands and that's wonderful also with the big budget but key word bits being a little bit more under the radar so to speak so basically quirky roots versus longtail keywords and we also have branded keywords versus competitor keywords for branded keywords you want to make sure that you cover all the keywords that you in your campaign that you found that have some significant search volume even if they don't you just put in that they're just not going to harm your campaign in any of any way they're not going to generate impressions especially if you're new brand so they're not going to spend your money but in case that there's someone bidding on your branded they will have this defensive role and they will play it so make sure you have your branded keywords in place and limit the number of branded keywords now when it comes to brand branded keywords that there's also I can't give you a hard limit because it really depends on how strong your brand recognition in your target market is so if you're just getting started then if you're in this phase that you're a new brand make sure to place all the possible branded keywords in your branded campaign that you could find if you're a brand that already has you know some kind of recognition good search volume let's say up to a thousand searches per month for your branded name then I would suggest that you could structure your campaigns accordingly like if there is a brand if there's a your brand sells different types of products than usual and there's a brand recognition in a market usually you will see your brand name plus the keyword though the product that your customers are looking for so you can structure them you know one product one out-group and just like have a separate ad group that will just be for the branded keywords without any words after the brand so that you know exactly which product to advertise according to the the keyword so basically that would be one way of structuring your branded campaigns and then you will get a feeling of what's the limit of what's the maximum amount of keywords that your budget can handle and then you would adjust about it obviously so that would be the brand keywords when it comes to competitive keywords there's also it's very hard to set a limit to know when is enough well how much your daily budget can handle but it all depends on the type of competitive strategy that you make for yourself you have to understand your competitors weaknesses to know if it makes sense to target them or it doesn't make sense sense of target them so basically all that being said my point point of this video was to let you know that you should be mindful of the types of keywords that you mix up together in campus know what's the nature of the campaign the the keywords that you're targeting and according to the nature of the keywords you're targeting you decide how many of them to put in a campaign to make it really really functional so especially for competitive type category then really really focus on your core keywords isn't as low as possible number of the keywords with our budget and bids as high as possible should be the wedding formula for you if you have any questions for me please comment below and let me know if there's anything else you want me to talk to related to Amazon PPC or any type of Amazon FBA topic I'd be happy to share my knowledge and experience with you have a lovely day bye bye