Amazon DSP Ads Creatives Step by Step Tutorial for Beginners 2025

hi guys and welcome to another video on Amazonia YouTube channel we're continue with the DSP series and in this video I'm going to talk about how to create creative it's pretty straightforward because most of the time you will be using something called responsive e-commerce so let me walk you through it in your Advertiser overview we'll see on the left your orders line items creatives and all the other things so when you hit creatives you will be presented with a screen where you have your previously created creators with their um metrics so far based on the DAT range that you selected now hit create creative and follow up on the next screen what's going to happen so on the next screen you present it with several tabs for first tab shows you like display creative video creative then audio creative and component based creative display creative is used uh for example when you want to have an off Amazon targeting where you can specify and upload up to 10 images or maybe HTML 5 Banner ad with specifics for uh the target placement that you want to use then the video ads ads can be used if you want to create a streaming TV or or online video ads but that's out of the scope for this video These standard video ads for streaming TV have some specific requirements and make sure to know them before you send that the request for for your creative Department to create a videos specifically used for sponsor TV then there's audio of course and component base now this one is really good because uh by using component base creative you're actually giving information to Amazon DSP by specifying which Asin you want to Target and then Amazon DSP is going to create the creators for you that will be that will include your specific as asent your product images your reviews and everything else that's related specific to that asent so it's really powerful plus there are some Advanced options in line items such as contextual targeting a few others that specifically require that you use this responsive e-commerce ad so let's continue with that here is the next screen of course you need first to specify the name now we want this to be as specific as possible because of how DSP is currently functioning when you go to the creative section and want to see an overview of different creatives that you created in the past it's kind of really not that intuitive there's not there's no date column that can tell you hey this is when you created this creative and and few more details so that's why I like to add a date here so today is the last day of February 25 and then we want to say for example responsive e-commerce this is for French market so we want to select France here make sure that language is also in French and now you select the click through you have the options to which which what's going to be the landing page so is it going to be a product on Amazon is it going to be other website when you d Drive traffic to some other landing page on your website or is it going to be and add that drive driv traffic to an Amazon store for this specific occasion it's going to be product on Amazon so I'm going to select that and hit done now similar to what we see in the campaign manager you now have an option to search by as or product name for your products that you want to advertise or enter a list or upload the file if they're they're there's many of them after that when you select these products these are the products that are tied to this responsive e-commerce creative it's like an ad you can have multiple of them that creative can be added to multiple line items even multiple orders that means when we tie this creative to the line items that we previously created one for desktop and one for line item and by the audience that we selected over there these products going to be adver IED to the people who saw our competitor products but haven't bought them so I'm going to add some of these products now and I'm I have to blur them just for the sake of privacy of this account okay Ive added the products so they appear over here and there's preview on on the right next up is the settings option so you have an option to to select add variations if you want to optimize between all of the between all the variations of the side or you can choose a specific ad variations you can for example exclude that you don't want to have a variation with the button air to add to card or you don't want to show coupon or custom reviews but depending on your use case scenario and your custom reviews and everything else in the context you want to select all of them or only only some of them for this occasion I'm going to select to rotate between all of them for images you can use the default old product image which is which which is what we're going to go with or you can go and use custom images for responsive sizing which is I think it's been a month since this started to be available or use specific custom imag size specific custom images so depending on your creative department and if you have all of these custom images created you can experiment with that our own experience is that too often those creatives get disapproved by Amazon because they have some specific rules like there cannot be any text which is ridiculous what's the point to have uh pretty good image as a background for example for the uh rectangular rectangular shape or any square shape and you cannot put any promotional text or even not promotional text sorry but any text orex that would State the benefits or whatever and we've seen that most if not all of them get disapproved sooner or later even if you if you get away with it to for the creative to be approved it's going to be disapproved when you're least expect it and that's not a good situation to be in so you can just as a preview you can use custom images for this Amazon really did upgrade this option because in the past you would have you had to select each specific size and now you just upload three of them and they automatically distribute where any of any of that image fits uh so you can also include similar as in sponsor display to add a custom logo to add a custom headline and if needed you can use uh also disclaimer which is very useful if your product demands that you have some kind of disclaimer um I don't know maybe if it's a health related product or something like that next up is the placement so inventory type it says allow delivery on standard display inventory and third party native inventory now um depending on your context you may select or deselect certain types of this these um inventories because we carefully created are line items that they will be used specifically on Amazon but here you have additional option to create a creative that's going to be also used for only standard display inventory but include an option to use third body native inventory please know that this is just a creative and as I said this creative can be us used in multiple line items so if you enable this option then this ad this creative can be used in multiple line items regardless of the settings specific settings that you have in your line items and make sure if you unselect for example third party native inventory you won't have that in your creative name just so you can distinguish it and not add a creative with a standard display inventory to align item that you intend to use on off Amazon placements um you can also select display ad sizes you can choose specific sizes which to use and you can use or you can select your like use responsive sizing which is for this occasion the best option but in my previous videos you can see that by using specific display sizes here you can actually exclude certain placements that maybe don't have a desired option I'll be linking that video in a in the description so for this occasion I'm going to just select use responsive sizing because that's for Amazon it's going to work perfectly fine Advanced options we don't need these in this occasion because that this is going to be tracking soorry we're going to use this um creative only on Amazon but for example if you intended to use this for off Amazon traffic then there are are options to use additional tracking URLs which are pretty helpful for tracking conversions now once we finish creating this creative then we have everything that's needed for one order to run properly so you have your order created you have your flight set up your budgets you have biding strategy selected you have your line items for desktop or mobile and you have your creatives now combine all of that and then you can run your order and see how does it work we're going to be talking more about the optimizations in the coming videos but let me know if you have any further questions on this in the comments and I'll be glad to answer them see you in the next video guys bye-bye