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Amazon DSP Viewability Tweak #amazonads

Published on August 5, 2025

About this video

By default, Amazon DSP ad line items are set to "Allow all" for viewability. This can lead to an overcounting of impressions, resulting in brands being charged for ads that were never actually seen.

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Transcript

[Music] Stop wasting money on Amazon DSP with this simple tweak. Once inside your Amazon DSP, go into line item settings and then scroll down until you see targeting. Then hit add targeting on the right. Scroll down until you see viewability. Hit that and then for viewability settings. By default, there is this sneaky little option which says allow all. We don't want that. We want 70% and greater. And select that and hit done. Now you can enjoy your actual reach where you get charged only if users see at least 70% of your ad for more than 1 second.