Amazon PPC Auto Campaign structure for Growth and Control - Step by Step Tutorial

Hi guys, welcome to another video. Today I want to cover some basics. Now I covered a lot of AMC stuff, DSP things. So let's get back to basics. So I want to cover how to properly structure your auto campaign. Now there are different kinds of auto campaigns you can select to have everything all together. You can create those cheap campaigns. You can create cheap campaigns containing all products with I don't know low bits of 10 cents, then another campaign of 20, 30, 50 cents or whatever you like. Sometimes they produce magnificent results, sometimes they're not. But at least you should have auto cheap one. But this in this video I want to show you how to create auto campaigns with proper structure that will enable you to scale those campaigns and to have absolute precision like laser focus what you want to accomplish through bit adjustments, search termations or whatever. So it's pretty simple. Just name your campaign, add a group whatever you like. Select if this is going to be the regular Amazon then select Amazon and beyond. What a fancy name. And if you want to create a Amazon business uh or campaign which I fully recommend if your B2B sales in your business reports are quite high but high I would say 10% 20% for your business then it's worth doing the separate Amazon business auto campaigns as well. For this occasion let's select Amazon and beyond. Select your products now for auto campaigns and for every other campaign but especially for auto campaigns group products together by families. So don't put, I don't know, scissors and hammer together in one campaign. Unless it's that type of campaign where you put all products. That's a separate type of campaign. But when you're creating a campaign for uh specific product or products, group them by product families. So add those here. And then here comes the interesting part part. Of course, we we're going to select automatic targeting. In this uh section when you're putting your default bid for auto campaigns, if you input default bid of 0.75 cents, it means that all your targeting match types are going to have 0.75 bid. So that includes um post match, loose match, supplements, and compliment compliments compliments. Uh but we want to select set bids by targeting group here. And then you will have the option to select which ones do you want to group. Now for some occasions I for example leave together um close match and loose match and sometimes I'm going to put only substitutes and complements together depending of the scenario and if I already have some kind of information and data to support this decision based on previous and already present campaigns. In this video I want to show you select one close match per campaign. So this campaign is going to be sponsored product auto campaigns auto campaign close match and you want to select whatever bid you like. Let's say it's well it's going to be yeah let's leave it at 0.75 that doesn't matter. It's very important in every possible campaign that you have negate your brand name in phrase match that we're going to do now. So, Eigor the king that's our brand name and I want to select it in negative phrase simply because I don't want to exclude only that term that keyword I want to exclude anything related like eigore the king no scissors eagore the king hammer or whatever it is so we don't want to appear on branded terms with this one or any other except the specifically created branded campaigns also uh exclude your products from targeting I'm not going to do that and we come to the uh campaign strategy uh campaign bidding strategy for auto campaigns. Uh don't ever use dynamic bits up and down. From my experience, it doesn't work well. Uh it works well for for Amazon, but not for yourself. Select either dynamic bits down only, but because it's a new campaign, I would go with fixed bits. For placements, you can skip all of these unless you already have some kind of a data. If you don't, let this run by these default placements and see what's working and what's not. Uh set a proper name, proper portfolio, and a daily budget. And it's also important uh during this time of the year uh deselect this one increase bits for high traffic days because of the Valentine day. Um Amazon is already pushing everybody to uh have this like 50% increase of bids. Now we definitely don't want to do that. Then what you want to do you hit create and then you uh start from scratch and then in the part where you select the uh targeting group now you deselect close match and all the others and then just select loose match. So you by following this scenario you will have four different auto campaigns. It may sound like too much but it will give you ultimate control on what's happening in the account. So definitely lose match and all the others. Um just repeat everything four times and then you can thank me later because this campaign structure will be perfect for growth and for control what's happening and where your spend goes. Repeat everything. So, um, negative keyword targeting, negative negative product targeting, deselect the Valentine's Day rules and you'll be good to go. Uh, let me know if you have anything related to this, um, strategy in the comments, and I'll be glad to answer every possible question. See you tomorrow in the next video. Bye-bye.