Rocketise - Amazon PPC Agency
All videos

Amazon PPC Placement Report Tutorial - Monitor Your Ad Spend

Published on October 3, 2025

About this video

For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com

Managing your Amazon advertising campaigns requires constant monitoring of where your ads are being placed. Many Amazon sellers worry about off-Amazon placements accumulating spend without proper visibility into what's happening with their amazon ppc campaigns. This video shows you exactly how to pull a quick placement report to check your Amazon ads performance across different placements, including off-Amazon spend.

Learn how to access the sponsor ads reports section in your Amazon advertising console and generate a detailed placement report. I'll walk you through selecting sponsored product reports, choosing your marketplace and date range, and running the report to gain complete visibility into your Amazon PPC advertising spend allocation.

The placement report reveals crucial data about your amazon sponsored products performance across product pages, rest of search, top of search, and off-Amazon placements. Using a simple pivot table in Excel, you can transform the raw data into meaningful insights about your Amazon ads campaign performance and identify where your advertising budget is being allocated.

Discover how to create pivot tables that show spend, sales, clicks, and orders for each placement type. Calculate conversion rates for different placements to optimize your amazon ppc strategy. See real examples showing off-Amazon spend demonstrating that fears about uncontrolled off-Amazon spending are often unfounded, but should be checked anyway.

This placement analysis is essential for Amazon advertising optimization and helps you make data-driven decisions about your sponsored ads performance. The report takes less than two minutes to generate and provides peace of mind about your Amazon marketing campaigns.

Contents: 0:00 - Amazon placement report concerns and overview 0:11 - How to access sponsor ads reports 0:24 - Setting up placement report parameters 0:45 - Understanding the raw placement data 0:52 - Creating pivot tables for better analysis 1:11 - Analyzing off-Amazon spend results 1:23 - Calculating conversion rates by placement 1:43 - Final thoughts on placement monitoring

------------------------------------------------------ Some product links are affiliate links which means if you buy something we'll receive a small commission.

💡 If you need a *Helium 10* tool, which we strongly recommend as the industry standard, you can use this link to signup and get 20% OFF for 6 months: https://i.helium10.com/K05Qo9

💡 Market Share and Marketplace Intelligence At Your Fingertips - nothing better than SmartScout - *25% OFF* discount coupon *for 3 months* ! Link: https://smartscout.com?fpr=amazonia

💡Sell more with real shopper insights from *ProductPinion* with a *10% OFF for a lifetime* use the following link: https://www.productpinion.com?_from=igor46

💡 If you're still not using *PickFu* you should definitely start! For a 50% OFF on your first PICKFU poll use the coupon AMAZONIA or visit this link: https://www.pickfu.com/#_r_amazonia

💡 Get *2 months* of Free Trial for *SellerBoard* using this link: https://sellerboard.com/?p=01820

Free offer

Get a Free Account Audit

Let our Amazon PPC experts review your account and show you exactly where you're leaving money on the table — no strings attached.

No spam. No commitment. Just actionable insights.

Transcript

Hi guys. Lately, I've seen people panicking about off Amazon placements and that there can be a lot of spend accumulating without being able to fully control on what's happening. So, this here is just a quick report that the team can pull. Head over to the sponsor ads report. Select sponsor product reports. Then on the dropown, select placement report. Select the desired marketplace, the date range that you want to you want to check. Name your report and run the report. Once you're finished with that, this is the ugly report that you will see. It's a bunch of data on different things but the most important is this placement column where you can have you can see your data on product pages rest of search top of search and of Amazon. This is the little sucker. So to get the proper data just insert the page pivot table insert pivot table and you will get something like this. This is more meaningful. Now to to let you know how I created this, I just drag the placement to to the rows and then I drag sum of spend, 7-day total sales, clicks, and 7-day orders here. And by just a brief look, you will see that off Amazon here is only $13 out of 11,000 spent in the last 30 days. So that's nothing, you know, now no worries. While we are here, you can also apply a short calculation here just to see the overall performance of each placement. Like here you can easily see as expected with top of search is giving us 25 25% of conversion rate and the other ones are miserable. But here you go. So really so it's a simple report. It takes no more than 2 minutes to run and you can sleep well at night knowing that you're not in danger of having off Amazon spend. I've heard people having this at thousands, but you know, sometimes it's just not the case. So, follow me for more info in coming days. Bye-bye.

Frequently asked questions

What is the Sponsored Products Placement Report and what does it show that Campaign Manager's standard view does not?

The Sponsored Products Placement Report is a downloadable report that shows spend, sales, clicks, and orders broken down by the specific placement type where each ad was served: product pages, rest of search, top of search, and off-Amazon placements. Campaign Manager's standard campaign view shows blended performance across all placements without this breakdown. Accessing the report requires going to the Sponsored Ads Reports section, selecting Sponsored Products as the report type, choosing Placement as the report subtype, and selecting your marketplace and date range. The resulting file contains raw placement-level data that can be analyzed in minutes with a basic pivot table.

How do you quickly analyze the Sponsored Products Placement Report to see performance by placement type?

After downloading the report, insert a pivot table and drag the placement column to the rows section. Then drag spend, 7-day total sales, clicks, and 7-day orders to the values section. The pivot table immediately shows a row for each placement type with its respective metrics. Adding a calculated column that divides 7-day orders by clicks gives you the conversion rate for each placement. In the example from the video, top-of-search showed a 25% conversion rate while the other placements showed significantly lower rates, confirming in concrete numbers which placement deserves the most budget concentration.

Should sellers be worried about off-Amazon spend in Sponsored Products campaigns, and how do you check it?

Off-Amazon placements appear as a line in the placement report, and concerns about uncontrolled spend there are common. In practice, off-Amazon spend is usually minimal for most accounts. The example in the video showed only 13 euros in off-Amazon spend out of approximately 11,000 euros total spend in the last 30 days, which is less than 0.1% of the budget. That said, the worry is not unfounded since some accounts do report higher off-Amazon allocation, which is why pulling the placement report periodically is worthwhile. The report takes under two minutes to generate and immediately shows whether off-Amazon spend is accumulating at a level that warrants attention or whether it is negligible.