Amazon Product Photography - Tips and Tricks

hi everyone this is Jelena from Amazonia PPC today we're going to talk about product photography for Amazon this kind of topic will always sound a little bit simple and straightforward than anyone thinks they know their way around product photography and it's just not true we've seen so many sellers repeat the same mistakes that are beginning mistakes when it comes to their listings and there they just don't see why is it important to invest in part of photography because they just see it as their business expenses without actually knowing just how much more they're losing in lost sales simply because they're not representing their product the right way customer attention span is significantly dropped in the last couple of years and a lot of researches say that users mostly react best on visual content versus text content so transfer to general English language that will mean basically your product title is there to get you rank for and your product image is there to make that customer click on your listing and drive traffic to your product listing so when it comes to your product images there are a couple of general guidelines and rules you might be able to share with you and you hope you find it valuable so when it comes to your main image which is the first image that will drive the initial click to your listing like I've shown here on this example on this search results page I've typed in beard brush and comb set and basically we have received a couple of very similar results so when it comes to choosing your main image and what will be shown as the main image you really need to think really hard about what exactly will be the best choice for you to put in the main image that will drive users clicks to your listing so here for example in all of these sets what I can see that stands out from the competition are a couple of these things like for example this one says it's upgraded in the in their main image you see that this kid has been upgraded it has some additional elements to it or for example on the other listing here down below we have a free ebook ebook I think they're giving it away or here you also have this badge that says that along with this type of product kit we'll go a free e-book you literacy or free ebook so this would be something that they are using us then unique selling proposition as something that's attention-grabbing that will make them stand out from the competition of course you have to have a quality product but usually what it's used for marketing purposes exactly that thing which is adding additional value or maybe you can represent your father from a different angle or for example in some cases simplicity is best so you will never know even some of the most experienced sellers can make the wrong choice when it comes to main image so you really need to listen to the market like for example there's this little tool that we used to split test which image works best which is called pic fu and you can engage this tool in order to generate quick results about what users think about different types of images in which ones they choose so most of the time is going to be what you felt like but some some examples we've seen very different results from what we initially thought that will be their choice and they actually do something else so we were able to turn over conversion rates for our clients by using this little tool so if you can't use this tool for any reason then I definitely advise to test out like over a certain period of time let's say 30 days you'll be using image number 1 during the next 30 days you'll be using image number 2 etc and then compare results for example and that way you will know for sure which one works best so if I would say there's one general rule to choosing your main image that's split testing that would be the best way to go when it comes to choosing main image some general rules there are two things that you really need to do whatever the case is and that is the first thing is to make your images zoomable they have to be big enough for users to see them really well when they click on the listing and the second thing is to make your main image consume as much as possible white space as possible if for example in this example you can see that all these white corners almost filled out with the product image basically what would you achieve with this type of thing you would achieve that your product will look closer to them like it would look on a traditional retail storefront it will look closer to that like they can almost grab it so that's one of the best advice we were able to give to our clients so consume as much as white space as possible like like you can see in this this is a perfect example and the second thing why is this perfect example is because this image is perfectly zoomable it's high-resolution and you can almost touch the products based on this product photography so why is this so important there is no other way for users to know anything about the product if you don't show it to them so you have to show it to them you have to make sure that product representation in front of images is relevant to what you have to offer with with the product and just make sure that they see it this was the first image that the second image type is expressing the pain points that your has the salt like for example in this image here this is a memory foam knee pillow so basically knee pillows are pillow types that are below between knees and they serve to remove or make a little bit more bearable hip pain or maybe knee pain and stuff like that it's most of all older people stuck here in this product image we have a perfect example of exposing the pain points that you're part of product salts and there are many different good examples of how this could be utilized so make sure that you think this whole thing through and hopefully your problem your product solves the problem so we can use this as a USB to increase sales of your product listings so that would be the second image that I would advise that you put as a second image the third image would be basically solution to a problem so if the problem is knee pain then like maybe that would be our recommendation from doctor or maybe that will be pain release or something like that in this next example like for example we know that this product is cockroach killing bait it's a very useful product product solves a very nasty problem so here in this example they show the product packaging and in the product packaging they show how the product works and although it's not one of the best examples of visibility of the product like ideally they should have extracted this specific part to a separate image that will show exactly how the product works but still it's visible enough it's high resolution so you can zoom it in have a look at yourself so this would be a solution to a problem showing up how the product works and what are the effects like for example here in this small area in this image they show the spots in your house where you can use this certain type of thought another great idea for its product image would be showing how showing some kind of product features like this product that's a gardening tool set has a lot of really good examples like for example here we have all these elements that are included in this set but also showing product features like they show that this product was made from cotton here in this next image they show that it has this specific garden gloves they have been finger tips claws so that your fingertips don't hurt when you use it very often and hear that this is a very good example of how they show specific features that their product has that may be competitors products don't have this is very good very important part of competitive strategy like for example it's a safe lock so insurance safety of products being used so that you don't clap your fingers accidentally and has rubber handle so that you'll reduce the pain to your hand and also hanging calls you can can't get anywhere on the wall and you always know where it is and this type of product photography that emphasizes the product feature is especially important when you have a product that was tuned which means you took a specific product and picked it you want to sell this specific product that some competitors is selling before you went ahead and contacted the supplier and you ordered your inventory you did you said you decided that you're going to negotiate with your supplier to improve upon existing features of the product so basically for example if they decided to add a safe lock to these claws then basically this is what their manufacturer would do for them so basically it's a problem salt you have to make sure that you emphasize them on the part of features this ensures that you communicate to your audience that you thought the whole product development thing through and that you really thought about their needs that you solve them and that you're able to offer them a problem solution to a problem at a very affordable price so this is a very persuasive element of your part of photography that you should use there will be the fourth image and the fifth image would be a lifestyle image like for example here in this listing we also have a lifestyle image basically it's an image product image that shows product in action how it's being used and usually it's done in its natural environment by for example if a product is kitchen product and lifestyle images will be showing how they will be showing how this product is being used in the kitchen obviously for this type of gardening product they show that this this is a natural environment it's an outdoor environment so it's mostly used outdoors for darling purposes and this is a lifestyle image that shows basically helps the customer to imagine what it would look like if they would be using your product so it's very persuasive in terms of visualizing what the product would look like when they when they bought it so I think that you should also include a lifestyle image if possible to your product listing optimization checklist usually it's done by models and by a professional photographer but you can also do this kind of thing on the ground and ever said try something it will it will be better than doing nothing definitely there is this last thing I wanted to share with you which is social proof this is not easy to get one of the two let's say two of the most imperative things comes online shopping that will persuade your customer to make a purchase our customer reviews and product images so once you have all the basics of product images covered you will basically focus on generating great reviews and just make sure that your product is credible in front of audiences but you can also combine these two concepts and showcase in your product images exactly what are some of the social tools like for example if you if any if there is any type of user-generated content that you might be able to harvest for these purposes then we definitely recommend you that you use this for example I've found this example that's a very simplified concept of social proof which is before-and-after shots for a waist trainer and this is a very ugly example of Photoshop it's not exactly done right but my point is the same before and after of kind of shoot will show how you users are able to how your customers are able to achieve success with the product that you sold to death so think about how you can use any type of user-generated content to your advantage and add that to your product images for sure it will help so all I know some of the key takeaways from this video is to make sure that you use high-resolution images that are assumable make sure you consume as much as white space as possible on the main image make sure that you emphasize all the product features target the main pain points and problems that you are probably that your product is solving make sure that you show all the product features and make sure if possible to do a lifestyle photo shoot which will definitely help your customers visualize the usage of your product and split testing would be also one of the best advice with continues whispering test and keep in mind and always keep in mind just how important product photography is and thank you for watching we hope you found this video valuable and follow us for more information we'll be happy to share our knowledge bye bye