Rank Your Products Successfully with Alina Vlaic from AZ Rank

Hi guys and welcome to another video on Amazonia YouTube channel. And for this episode we have Alina from AURank and I'm really thrilled to have her on this episode because what she does really matters and I've seen it work with one of my clients. So stay with us because it's completely uh legit thing. It works well with PPC. Uh furthermore it's complimentary to PPC. So I think more people should be aware of how it works and what are the possibilities. So Alina welcome. >> Thank you. Thanks for reminding me. Sorry. >> Did I say it right? Like >> Yes. Okay. Yes. Yes. Yes. >> You're you're you're European so you should say it right. >> Yeah. So um um as I said I already have experience with your services. one of my clients use it, they love it. Um, so yeah, tell us what you do. Tell us a bit uh uh about background about you and then we'll start from there. >> Sure. So um we I'm the founder uh together with my husband of a rank which is an small agency focused. I don't like I don't particularly like the word agency, but it's what we are. >> We're we're just helping uh yeah, we're helping sellers uh with the one of the most important things in the landscape of the Amazon business, which is ranking, ranking on keywords. Uh because that's why we do PPC, right? To you know climb higher on the on each search term to be page one, position one ideally and so on. That's something that we do. This is our main business um the core service of easy rank. There are a few others out there. Uh we do some UGC videos for also not influencer videos, just videos that each seller should have on their uh product detail page because um it's uh it's been a while since the videos have been more and more important in Amazon and I still see listings every day that that don't have even one video and that's very important nowadays to have >> and especially um real videos, I mean done by real people with the real product. It's it's way more um important than um >> it's what I I like to see personally know that that boost. It's a real product. Yeah. Somebody actually bought it and they're happy. >> It's not a Yeah. It's not something that got paid for it and it's not some somebody that got paid for it or um AI, you know, like the trend. >> Uh yeah. So these are the main two. We do some press articles but that's only for the US market and uh we also do some some insights some beta testing uh before launching a product or after launch but ranking and UGC are the most two most important one and and they go hand in hand. Uh besides that my husband and I were also Amazon sellers so we know both both sides of the coin. Um, we know all the hassles. We've been we've been uh in this industry since 2017 uh as sellers in 2018 with the agency. So, we've seen a lot in the Amazon space uh when we first uh launched um it was those good old times when you would just give away 10,000 products and get 10,000 reviews and you were very successful. >> There you go. >> How easy it is to launch on Amazon, right? >> Yes. Good times. >> A lot of things. >> Good times. H I don't know if I I I know it's way more difficult nowadays, but I prefer it this way because it was too it was too easy, you know, for and not too fair of a competition. uh the the the good products, the products that were really worked for and you know the innovations um it was very difficult for those products to actually be successful um as they should be because of the whole landscape. Anyway, it's just my personal opinion. Don't don't throw rocks if you don't agree. >> Okay. So um you said something that immediately triggered my mind some some of the questions. So you said okay you do ranking so can you explain us a little bit how does it work how everybody wants to rank organically I help with them with PPC but I'm really interested to hear from you how does it work of course I know it's legit but tell us it's legit >> yes yes I will explain in details yes as you said and it's very very important to mention there are two ways you can rank on Amazon on one is organic uh and one is paid for which is PPC and that's your thing. I don't inter interfere with that but for the organic ones uh is uh for the organic organic one is where we help and that is again just specifically ranking on keywords not having anything to do with the BSR um or anything like that. The name of the game is still giveaways. Uh if if people are not um used to this term, I will I will explain from scratch. So basically when a a person wants to buy something on Amazon, what do they do? They go on Amazon.com orde or UK or whatever and they just search for whatever they want to buy. Let's say they want to buy a pink uh what is it? pink pencil, right? So, they would write a pink pencil and then then they would have they would see, you know, pages and pages and pages of results with pink pencils, but then they would like one this one and I will click on it and check the images, check the listing, um, I don't know, check the price, right? And if I like it, I buy it. That's the normal process that happens on Amazon with every purchase and that's what we do except the pe the the persons um the people the buyers are with us are part of our network and they they do this process uh in return of getting I mean what they get in return is their money back. So that's why they call giveaways. It's like it's like they're getting the product free but they at the same time they do a whole process. This is very basic what I explained but the process behind it is very complex. Um so that they tell Amazon this this whole process tells Amazon that people like this this particular pink pencil was chosen from all those pages of results. Ideally, you know, uh we do this when you get to uh decent page 2 3 4 5. I mean, if you're like in page 75, obviously nobody's going to see you. So then you still you need to do some PPC first and then come to us. >> But going back, so there's a whole process behind this. Um and I know some of you out there will say, okay, this is forbidden by Amazon. This is very broad. The the what's forbidden and what's not forbidden. The the incentivizing people to buy these this um these uh products is indeed forbidden. However, this whole process that we do with a rank is um legit. Not that we reinvented the wheel. the the will. I mean, not that we we um fake the the process somehow, but we we managed to uh insert in the process some techniques and some steps that make it legit. I won't go into many details right now. I can explain this to everybody uh interested. So, that's the basic of how it happens. you would give away for um let's say you want to launch this pink pencil uh after setting up um a batch of keywords. Let's say we will discuss together maybe choose some keywords together and then okay this these are the top 10 most important keywords for our product that I want to be ranked on page one for right and then we start the work we do everything for you we make the planning we give you an estimation a calculation everything and then we actually start the process when the purchases happen um and this takes time usually Um uh we do um we recommend two to 3 weeks maybe 1 month ideally not going too aggressive but steadier and longer so that the algorithm um learns >> naturally. Yeah >> exactly. Yeah. We we want to keep it the natural as more the the um more the most natural possible in terms of behavior in terms of activities in terms of everything actions taken on the on the >> quick fix and conversion. >> Oh no no no quick fixes like get there in two days or something like that. >> Yes. Well that's what something that is forbidden. I mean those pushes like what I said in the beginning um give away 1,000 units and uh and get 1,000 reviews. Okay, the the review part is absolutely over. That's absolutely forbidden. And please, even if you don't work with us, even if you go to some other service that does this, if they promise you reviews, just stay stay away uh if you don't want to get in trouble. >> That's a big no no. So the reviews from this kind of purchases and for every any kind of purchases, friends and family, influencers, uh brand ambassadors, they're all forbidden. Okay. Uh yeah. So a big push to getting there in two days won't help you. I mean maybe it will, maybe you will get there, but you'll immediately drop and it will be way way harder to get back. >> It's not going to stick. Tell me please. uh you mentioned that first you if you for example ranked on organic position if that's even a position 185 you know uh am I getting it correct that first you need to do some PPC to get to a position of I don't know 30 and then start with a rank would that be more natural behavior or what's the ideal scenario now so for people listening >> the ideal scenario So uh yeah I get your question. The ideal scenario would be to start working with us from day one. However to uh have your PPC on so that our buyers buys buy from the PE from the sponsored positions >> in the first days because no one is going to manually search for the organic position of 185. um and choose that one. >> People are normally going to choose something from page one, page two, page three. Um either sponsored or um organic. Just so you know, uh maybe it's a fun fact. A lot of people don't know this, but the buyers themselves make no difference between sponsored and organic. They just see the product. They don't care if it says sponsored or whatever, you know. So, >> yeah, if they the reviews are there and the price is good, they don't care. >> Exactly. Yeah. Sometimes, I mean, the reviews uh it's debatable. Of course, reviews are good, but we we've seen so many good la so many successful launches of products without even a single review. So, it can be done. And then of course together with your uh starting the PPC and doing the launch with us uh you can of course uh enroll into vine, get a few reviews and you know things uh go from there. Um that's the ideal scenario. start the PPC, start with us from day one, very slow, very very slow. And then because of all this uh there there's a whole um number of events happening inside the algorithm which you don't which we don't know what what exactly Amazon does but we just see the results. If you do, if you do it like this, you will automatically um get an organic rank, good organic rank after a few days, one four, five, seven days and then we will start pushing it a little bit and you will get to to where you want to be, which is page one or >> first half of page one. Um, in addition to that, can you please tell us um, for example, I'm thinking about the scenario that most people who who sell on Amazon are going to struggle with. So, they have an okay rank, let's say 15 on some of the of the keywords. How can they choose right keywords for your services? You know, should they go like, hey, I want to rank on top keyword or what is it? How they can uh set their expectations right now? like okay not we don't want to go to the top keyword in supplements called I don't know probiotics which is like a bid of $15. So what is it? How what what should they expect for what kind of keywords you can help them or you can help for any keyword and what that means in in terms of you know spend and everything. >> Technically yes we can help for any keyword. Um what I would like to mention is that each ranking campaign uh that we do is very much dependent on its goal because there are different types of ranking that um sellers can do. Ranking is a process that can be done permanently from the day one of the product being live since the end of time because first of all you do the product launch then you want to maintain those keywords. We have maintenance campaigns. For example, you we got to top five. We're going to keep you there for um with a steady very slow campaign. Then, for example, you ran out of stock uh for a couple of weeks and you want to get back. That's a relaunch. We call it a relaunch or whatever a million different other scenarios. So, first of all, we need to see what's the goal of the campaign. If you want to go, as you said, on top keyword in supplements with a $15 bit, it can be done, but it's going to be expensive. >> Yeah. >> Such as PPC because at the end of the day, ranking higher on on a keyword means I mean is a is um cumulus of factors, right? You need velocity, you need um a good listing, you need you need PPC. You cannot go there if you don't if you don't pay Amazon. I mean, they they wouldn't be that stupid, right? Not to get some money uh and a lot of other stuff. So, it's it's still going to be expensive with us because then you would give have to give away uh many units. What we recommend ideally is to go to your search query performance or whatever tools that you use including your PPC campaigns reports and then find the best keywords for you. I mean which which bring you most money and most profit, right? Which are the most profitable? Usually that means high conversion, low spend and good search volume, good demand on it, right? uh sometimes the theory works different than the than uh what we see in practice. Sometimes we we get some we get uh very good ranks on on a number of keywords but then the sales don't increase as expected and that means that particular keyword I don't know is not very relevant for for the product or the other way around the product for the keyword right and then okay it's good sales increased a bit but then let's focus on on on other two or three keywords and try over there until until we find the best ones. Uh sometimes it's easier than I explained here and we usually get it from from the first try because um the good thing is when when we do something like this together with the PPC as I said uh your organic rank will increase not only on the number not only on the keyword that we have targeted but on a number of way way way more keyword. words. >> That's how the algorithm works. Uh on our website, if you go on a rank.com, if you go um and check the case studies, there are a few examples out there to see how it's it's in the thousand. We focused on I don't know, seven keywords in the campaign. It was a longer campaign indeed, but that at the end of the campaign, it was like um 1,000 more keywords ranked. >> Yeah. The spillover effect. Yeah, I've seen that with >> people snowball effect. >> Yeah. >> Right. Right. Sounds sounds awesome. Listen, I don't want you to tell us everything. You know, we scratched the surface on how it works. So, I think it's the perfect time to to leave it at at this point and just tell tell the audience how they can contact you to to learn more and and of course use your services, you know, because it's uh No, we are at the peak. Don't don't say anymore. I'm getting too interested. You want to you want to keep them warm, right? >> Yes. Yes. Exactly. So, what's the best contact? You mentioned the the website, right? A rank.com. >> The website is a rank.com. There is a contact form out there and we we respond very fast. Um myself uh with my name, I'm on all social channels, Facebook, uh Instagram, LinkedIn, you can find me with Ali Navlike. Um you can uh also um if you go on the website there is um a section about our newsletter which is not very new and not very old. Uh we're only like um around 20 issues but uh it's only about ranking. It's called the ranking pill. And there are some really nice uh tips out there. And I usually like to put uh put in content that it's actually um implementable. >> Yes. The next day >> I'm a reader. I recommend >> I know you are. Thank you. >> Um yeah. Okay. Alina, thank you very much for the knowledge you shared and for the tips and and guidelines. Um yeah it was very helpful for me also to refresh the knowledge. Um so yeah I'm looking forward to seeing you on on the future conferences and correct again. >> Same very happy to to have been here. Thank you. Byebye.