Amazon DSP + Sponsored Ads: How Campaign Combinations Boost Purchase Rates 10x

Published on November 11, 2025

About this video

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Understanding how different Amazon advertising campaign types work together can dramatically improve your purchase rates and overall sales performance. When you run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns in isolation, you might see high ACoS and unsatisfactory results. However, when these Amazon ads are combined strategically, the synergy creates significant performance improvements that can transform your Amazon advertising strategy.

This video breaks down real data from Amazon Marketing Cloud showing how campaign combinations impact purchase rates. Sponsored Products alone achieved a 0.10% purchase rate, but when combined with Sponsored Brands, this jumped to 1.04% - nearly 10 times higher. Adding Sponsored Display to Sponsored Products increased the rate to 1.69%, and running all three Amazon PPC campaign types together delivered an impressive 10.59% purchase rate.

The video also explores Amazon DSP impact on Amazon advertising performance. Real account data demonstrates that combining Amazon DSP with traditional Amazon PPC campaigns creates substantial lifts in purchase rates. Sponsored Products combined with Amazon DSP showed a 3.1 times increase in purchase rate. When Amazon DSP was added to all three sponsored ads campaign types, the purchase rate increased from 10.59% to 20.79%.

For this particular account example, the Amazon DSP investment was around 5,000 euros per month, which proved worthwhile through direct DSP sales and the measurable impact on overall Amazon advertising performance through Amazon Marketing Cloud analysis. The video emphasizes that you don't need massive Amazon DSP budgets to see these improvements in your Amazon ads campaign performance.

Amazon Marketing Cloud provides the tools to measure these campaign synergies, and the reporting can be accessed by anyone without prior technical knowledge. Step-by-step tutorials are available to help you implement this Amazon advertising optimization strategy.

The key takeaway is using all available Amazon advertising campaign types, measuring their combined impact through Amazon Marketing Cloud, and testing Amazon DSP to maximize your Amazon ads performance. This comprehensive approach to Amazon PPC advertising can significantly improve your return on ad spend and overall sales results.

Contents: 0:00 Campaign Types Working in Isolation vs Combined 0:29 Amazon Marketing Cloud Data on Purchase Rates 1:11 Amazon Marketing Cloud Tutorial Availability 1:26 Amazon DSP Impact on Campaign Performance 1:42 Real Account Data: DSP Purchase Rate Improvements 2:23 Investment Requirements and ROI Analysis 2:34 Action Steps for Campaign Optimization

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Transcript

Hi guys. So I want to talk about how different campaign types work when combined. I already covered this in Brighton last month on a conference, but it's very important topic and I want to cover it shortly. But not only that, I want to talk about what's the DSP impact on your overall sales. You know, I know that DSP is like a taboo topic and nobody likes it, but you're going to like it more and more in the coming months and pro probably next year. So, this is what's happening. So, when you run your campaigns in isolation, so and you measure sponsor products performance, sponsor brands performance, you may get high a cost, you may get, you know, not so satisfied results. But when combined from uh this is the data from uh Amazon marketing cloud when combined you will see an increase in purchase rate. So you can see here sponsor products alone were having 0.10% purchase rate and then when added uh combined with sponsored brands that went up to 1.04 that's almost 10x not almost but 10x and more. then combined sponsored products and sponsored display 1.69 and all three campaign types 10.59. So that's pretty significant and that's one one of the the most important reasons why you should use Amazon marketing cloud today. And this report can pull like anybody know without any prior knowledge you can you can do this uh there are many tutorials out there step-by-step tutorials. I recorded one on on our YouTube so you can check it out. But what's the DSP impact on all of that? So this is the real real real data. So before DSP with DSP, before DSP with DSP, so there's the lift. So on sponsor products alone, so sponsor products alone combined with the DSP, purchase rate went up 3.1 times. Then uh sponsor brands alone didn't see much of an increase in this example but on other accounts I I've seen that sponsor product sponsor brands see saw an increase of 2.3 and then you get the point. The lastly all three campaign types from sponsor ads combined with DSP. This is the purchase rate when people saw all three campaign types combined with DSP. And this is the purchase rate that we've seen when we combined DSP with all these three campaign types. So you see the change. So 1050 59 went to 20.79. So that's easy money. You know, you don't have to invest crazy amounts of of money in DSP. For this particular account, I think it was around 5,000 uh euros per month, and it was well worth it. you know, we saw uh sales coming directly through DSP. We've se we've seen this impact of DSP through Amazon Marketing Cloud. So, there you go. Use all of your campaign types. Measure the impact of uh how they work in synergy and also test DSP. And I'm sure that you will be glad that you listen to me. See you tomorrow in the next advertising tip. Bye-bye.