Amazon PPC - Optimizing Bids based on Data

Published on April 23, 2025

About this video

Amazon PPC - Optimizing Bids based on Data - Discover effective strategies for optimizing sales in competitive markets. Learn how to analyze conversion rates and make timely decisions based on data to enhance your product's performance. Don’t wait too long to adjust - every click counts!

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Transcript

If you're operating in a highly competitive category, your product is really wanted. Uh you should you can even optimize after a day after I don't know 3 hours depending on how much volume you get. Uh because if your conversion rate is 25%. That means every four clicks you land a sale. So if uh if you wait uh 5 hours and you accumulated 50 clicks. Yeah. So after 50 50 clicks you should get uh around 12 sales but if there are no sales obviously you don't need to wait for a week to accumulate hundreds of clicks. So uh the general rule that I follow is that I wait up to two times more to to see a sale. So if if I should see a sale after four clicks, I would wait for eight clicks or 10 clicks to see if something's going to happen. So there's no actually right time to optimize um but to optimize based on the data. You can even wait for 3 weeks for sponsor product campaign and in 3 weeks you will accumulate 13 clicks and with a low conversion rate that's not uh justifiable to make any change if you have only like 12 clicks accumulated after over two or three weeks.