How to Save Thousands on Amazon DSP Ads With This One Setting

Published on October 29, 2025

About this video

For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com

Amazon DSP campaigns can waste thousands of dollars if you don't configure one critical setting correctly. This video shows you the exact viewability setting that can save you significant money on your Amazon advertising campaigns.

Many Amazon sellers don't realize that Amazon DSP charges you for all impressions, regardless of whether they're actually viewable to customers. Unlike sponsored ads with vCPM bidding where you only pay for viewable impressions, Amazon DSP uses CPM billing which means you get charged for every thousand impressions even if they appear below the fold or aren't visible to users.

The viewability setting in Amazon DSP is set to "allow all" by default, which means you'll pay for millions of impressions that customers may never actually see. By changing this single setting to 70% or higher, you can dramatically reduce wasted ad spend and improve your campaign efficiency.

This video demonstrates the real impact using actual campaign data showing 2.5 million total impressions versus 2.25 million viewable impressions. The difference in viewable cost calculated shows around 12% savings, which translates to approximately $2,500 saved from a $20,000 spend. On an annual basis, this simple change can save thousands of dollars.

The step-by-step walkthrough shows exactly where to find the viewability setting in your Amazon DSP campaign setup, how to navigate to the targeting options, and why the default setting is designed to maximize reach rather than efficiency. This is a must-know optimization for any Amazon advertising agency or seller running Amazon DSP ads.

Whether you're managing Amazon PPC campaigns, working with an Amazon advertising partner, or running your own demand side platform campaigns, understanding viewability settings is crucial for controlling your Amazon ads cost and maximizing your return on ad spend.

Contents: 0:00 Amazon DSP viewability problem explanation 0:43 Real campaign data showing impression differences 1:41 Step-by-step viewability setting configuration 2:26 Default setting warning and optimization tip 2:42 Annual savings potential and campaign impact

------------------------------------------------------ Some product links are affiliate links, which means that if you make a purchase, we'll receive a small commission.

💡 If you need a *Helium 10* tool, which we strongly recommend as the industry standard, you can use this link to signup and get 20% OFF for 6 months: https://i.helium10.com/K05Qo9

💡 Market Share and Marketplace Intelligence At Your Fingertips - nothing better than SmartScout - *25% OFF* discount coupon *for 3 months* ! Link: https://smartscout.com?fpr=amazonia

💡Sell more with real shopper insights from *ProductPinion* with a *10% OFF for a lifetime* use the following link: https://www.productpinion.com?_from=igor46

💡 If you're still not using *PickFu* you should definitely start! For a 50% OFF on your first PICKFU poll use the coupon AMAZONIA or visit this link: https://www.pickfu.com/#_r_amazonia

💡 Get *2 months* of Free Trial for *SellerBoard* using this link: https://sellerboard.com/?p=01820

Free offer

Get a Free Account Audit

Let our Amazon PPC experts review your account and show you exactly where you're leaving money on the table — no strings attached.

Transcript

Let me tell you about the one single thing that you can change on your Amazon DSP that will save you a ton of money. In today's world, when you're selling on Amazon, every piece of margin that you can save matters, especially when it's in two two digits here. So, there's this thing called viewability on Amazon DSP because on sponsor ads that you usually use on on Amazon, there's this uh way of uh sorry, how do you call it? bidding strategy that's called like BCPM billing where you are built based on viewable impressions. Every thousand impressions that you have which are viewable, you get charged. But on Amazon DSP, it's completely different because it's CPM. So regardless if the impressions are viewable, you get charged for every 1,000 of them. So they can be really not even visible above the fold on on the app or any other device that you use DSP for. and you will get charged for it if you don't get this setting right. So I will show you where to get that setting and it's really simple and I will show you in details how much money you can save for. So take a look. Uh so you have impressions. This is the number of impressions that you have. And you can see that's 2,500,000 of impressions. But viewable impressions are actually two by 250,000 less. So that that's quite a lot, you know. So you will be you will get charged on Amazon DSP by impressions, not by viewable impressions. In sponsored ads, if you ever decide to use sponsor display with OBCPM, for whatever reason, you will be get charged by viewable impressions. But on DSP, it's by impressions. That's why it's very important to have that viewability setting set to be 70% and higher. And you can see that for this account, viewability rate is pretty high. So every impression that this account is paying actually is actually worth it. So here you will see that when I calculated the viewable cost there's a difference of around 12%. So and that may not sound as as big but do your calculation you know 12% from 20k that's around two and a halfk of savings and if if it's more than that you can do your math and it's pretty simple. Let's go back to the settings. So this is a dummy um line item that that I created. And by default, you have your audiences. You can have locations and all the other targeting options that you can set up. But you need to go to add targeting and then scroll down to the viewability and enable it. As you as soon as you do that, you will see that by default, it's a little bit sneaky, but by default, you have your viewability set to allow all. Yes, it's its greatest reach, but it's not the actual reach. you will get millions of impressions but you know some of them will not be measurable. You know if if if it's served then it's um counted as impression it may be on the top of the p sorry on on the bottom of page and you'll still get charged for thousands of those. So just click here and select 70% on greater. I do this on every single DSP campaign that we run. And then just hit done and save. That's it. And there you go. You can save uh tens of thousands of dollars on a yearly level by simply changing this viewability setting. So see you tomorrow in the next video and tell me if you need any help around this. Bye-bye.

Frequently asked questions

How much money can the wrong DSP viewability setting actually cost, and how do you fix it?

Amazon DSP charges by CPM, meaning you pay for every 1,000 impressions served regardless of whether those impressions were visible to anyone. An impression is recorded when your ad is served to a device, not when it appears on screen, so ads served below the fold or on parts of the page most shoppers never scroll to count as paid impressions. In a real account example from the video, a campaign had 2.5 million total impressions but only 2.25 million viewable impressions, a difference of 250,000 impressions representing approximately 12% of total spend billed for ads that were not genuinely viewable. On a $20,000 monthly DSP budget, that is $2,500 in wasted spend per month, or around $30,000 per year, from this single unfixed setting. The fix is to navigate to the line item settings in DSP, go to Add Targeting, scroll to Viewability, enable it, and change the default setting from Allow All to 70% or greater. Amazon sets the default to Allow All to maximize reach volume, but the reach it counts includes a significant share of non-viewable inventory.