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Advanced Keyword Research 2024 - Amazon PPC with Helium 10

Published on April 25, 2024

About this video

Advanced Keyword Research - Amazon PPC with Helium 10. In this video, you will learn how to use advanced filters in Helium 10's Cerebro that will help you do Amazon PPC keyword research.

In this detailed video, we delve into how to effectively utilize Helium 10’s advanced filters within Cerebro to uncover high-potential, profitable keywords that many competitors might overlook. Learning these techniques will enable you to strategically optimize your PPC campaigns, improve your product listings, and enhance the SEO of your A+ content with precision-targeted keywords.

Key Features You Will Learn:

1. *Navigating Helium 10 Cerebro:* A step-by-step walkthrough of the interface to get you started. 2. *Advanced Filter Techniques:* How to use Cerebro’s sophisticated filtering options to refine your keyword searches for maximum relevance and impact. 3. *Keyword Implementation Strategies:* Practical tips on how to apply your newly discovered keywords effectively in PPC campaigns, product listings, and A+ content alt text. 4. *Competitive Analysis:* Techniques for identifying and capitalizing on profitable keywords that your competitors may have missed.

By the end of this video, you’ll have all the tools and knowledge necessary to conduct advanced keyword research that can significantly increase your visibility and sales on Amazon. Whether you’re looking to boost an existing product or find an edge for a new listing, these insights will help you achieve better results with your Amazon PPC strategy.

Subscribe to our channel for more tips and tutorials that will help you succeed in the ever-evolving Amazon marketplace. Don’t forget to like, comment, and share this video if you find it helpful!

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Contents of this video: 00:00 - Intro 00:27 - Find Competitors 01:55 - Search Volume Trend Filter 04:43 - Find Only Competitors' Sponsored Keywords 07:16 - High Relevant Competitors for Product Targeting 08:15 - Find Top Keywords with 1 Click 09:29 - Find Opportunity Keywords with 1 Click 10:12 - Find Keywords you are not currently ranking for

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Transcript

hi guys in today's video I'm going to be sharing some of the neglected options in helium terebra that I see from my experience that many people are just forgetting to use uh so I'm going to randomly check uh yeah okay we can use this one uh here's an as that I think it's jump rope yeah one of the jump ropes anyway so what we're going to do first is going to obviously get competitors because when we add additional competitors some of the additional options will be available to us uh let's try to find um some that that look relevant to what we have selected as our main as um yeah some of these are weighted but never mind uh they should be pretty okay I'm selecting also the similar colored ones okay let's do this add competitors okay now um when we added all of these competitors uh remember that you need to have your ASN first then when you get when you push get keyword buttons you're going to uh get all the keywords that all of these competitors have together so let's do that yeah I've already searched run a new search always run a new search because things change search volumes change change and Etc so you want to have the latest in information on this one um I'm doing this for us so occasionally you can you can miss that and uh miss the actual country okay let's go and see what do we have okay 12,000 almost 13,000 keywords all all of the asence are sharing okay so the first thing that I would like to uh give you guys is that the here's this um search volume Trend which many people really don't care about uh it's usually these low numbers uh low search volume Etc so you don't you don't care if there's a drop of 23% of for the search volume of 27 searches a month but anyway it's worth uh checking uh to see the latest trends in search volumes for certain keywords so you want to use this uh filter over here so let's try and see uh the minimum search volume of 20% so which keywords are trending so we immediately went down all the way to 1,600 keywords let's see now if we sort this by search volume Trend highest the lowest okay so for example yeah some of the interesting data over here uh fitness workout equipment so we have an increase of 3,000% so in order to see the details you can click on this little graph icon after each search volume so let's see how that looks okay there's a spike over here um it it by default it's giving us the last year of data and we can see that like yeah last week there was a spike in in search volume so somebody uh could probably uh miss this keyword because it's such a low volume because most of the people when they search on cerebra they put a filter like minimum 300 search volumes per month um and you you miss so many uh keywords but uh you should have somebody on your team checking regularly like twice a week or week L depending on the on the bandwidth uh for the new keyword so this this is something that they should be doing in order to find new keywords now obviously out of D600 uh you can also filter it out obviously by the search volume and get some uh better insights of the search trending search volumes so there are some of these really not that interesting so okay let's try this one and see the increase in yeah also as the sumary is getting close the uh search volume uh is very high okay so you get the idea so search volume field so search volume Trend field uh use it wisely um another one that I like to use is uh this match type filter that you can for example see um yeah let's remove the search volume Trend and see for example select only match type sponsored what this shows you uh is actually you will see only uh sponsored keywords so only keywords that your competitors are running ads on um similarly you can also do that for organic but for the sake of explanation let's do sponsored and now you get the list of all the keywords that all of these competitors are ranking for they're paying ads for uh you can uh for each keyword you can go and see um where each one of them is ranked where's that feel give me a second when you hover they you should get the yeah sponsor rank count so when you hover your mouse over uh this sponsor rank count you will see which competit competitor is ranked where for this certain search uh keyword yeah so we uh arrange that by by search volume Trend that's why the some of the results are a little bit freaky the best sorting that you can find is for example uh competitor performance score so if this score is very high like 10 of out of 10 it means that these keywords are really relevant so whenever you're lost in these filters as as you saw as in this example as I was just s it by competitive performance core and you're going to see uh top relevant keywords for all competitors uh so as I said when you hover your mouse over the sponsor account you will see uh all the competitors that are sponsored for a certain uh keyword and if you see yours yours going to be in bold obviously uh we're not ranked for this top keyword so that's why uh our as is not bold uh so use that to figure out also you can stack all all the other filters so you can use the search volume and all the others that you used to to to use in order but now you have only sponsored ones you can also switch that to see only organic ones um also a good option to see um where you to find a really really high relevant uh competitors to bid on in your sponsor products as in targeting campaign uh campaigns and sponsor targeting is this little three dots here and then go to frequently bought together so this is pulled directly from Amazon and you can see the top three products that frequently are bought together with this jumprope so these are the guys that you want to um Target aggressively Al also you can go into blackbox and search for for additional ones so uh you can then Shuffle between every other Asing that you searched for in this multi- Asing search and also look for additional frequently bought together items so it's a it's a live example of uh relevant products that you want to be bidding on then um there's also let's clear this filter there's also two really interesting filters um let's say you're in hurry or you really want to get things moving and you like the pretty Define filters you can go ahead and click on the top keyword so the main keywords commonly used by competitors and have a substantial search volume when you click that you're going to have only 44 filter keywords so highly relevant highly search volume keywords that you should be using um uh for this for this kind of product uh also I mostly use this one when I want to uh track most important keywords in a keyword tracker by helium 10 so really nice feature to with a single click you can get your keywords to track and also you can expand so this filter what what it actually does is that it it gives you minimum search volume of 500 searches per month and uh also out of these nine competitors uh at least six so minimum of six of them need to be ranked for for these keyword so each of these keywords they have minimum of six competitors ranking so pretty pretty relevant ones uh also another one uh maybe even more interesting than the top keywords is the opportunity keywords so these are the ones that are not that hard to be on and that many uh competitors uh skipped to be on obviously there are some pretty wide like Fitness and gym at home you want to don't want to be doing that unless you unless you want to have some brand awareness campaigns but these actually give you an opportunity to see to see some low hanging fruit longtail keywords that you want to Target in your exact match campaigns so really really some nice insights over there um yeah so the last but not least I want to share with you is that you if you were for example if you want to see out of these nine competitors uh you want to see all the keywords that you are not ranked at all so what you want to do uh that you want to go into this filter and that that's called position rank and put zero in the minimum maximum that will give you um all the keywords that all the other competitors are ranking for but this is your rank Z to zero let's do that apply filters okay let's see a lot of keywords fortunately uh so for example when you scroll to the right right this is you position rank uh so this is this tells you the position of the first Asing in a multi- Asing search so at the beginning I told you that for this kind of research purposes you you you want to have your as at the beginning if not then you will have to remember which one and for what purpose is put on the first place so for example when you scroll down you you will see that for all of these keywords uh our ASN is not ranked at all so in both sponsored and organic so this is something that using additional filters like the word count um I usually go with minimum of two because I don't want to be seeing single words like I don't know Fitness and that sort of stuff so I usually um most of my filters always have a word count of minimum of two if not more um so you go ahead and narrow down to what you feel like is best for your uh uh Niche and your product um and go ahead and add all of those keywords that you find uh and you want to bid on so it's a really quick way to find um omitted keywords for your product okay um I hope that is clear I don't want to be too technical with this so let me know what you think uh in the comments and yeah see you next video bye guys

Frequently asked questions

What is the Search Volume Trend filter in Helium 10 Cerebro and why should I use it?

The Search Volume Trend filter shows you keywords that have been growing in search volume over a recent period, expressed as a percentage change. Most sellers apply a minimum search volume filter of 300 or more when doing keyword research, which causes them to miss low-volume keywords that are rapidly gaining traction. Setting a minimum trend percentage, such as 20 percent growth, reveals emerging terms that currently have modest volume but are on an upward trajectory. Monitoring these keywords regularly, ideally weekly or twice a week, allows you to target them before competition intensifies and costs per click rise.

How do I use Cerebro to see only the keywords my competitors are paying to advertise on?

In Cerebro's filter options, use the Match Type filter and select Sponsored only. This removes all organic and Amazon-recommended results and shows you exclusively the keywords that your selected competitors are actively bidding on in their PPC campaigns. This is useful for two reasons: it reveals which terms your competitors consider worth paying for, and it can surface sponsored keywords that have strong commercial intent but that you may not have included in your own campaigns yet. You can combine this filter with search volume sorting and the Competitor Performance Score to prioritize the most relevant and highest-impact terms.

What is the difference between the Top Keywords and Opportunity Keywords one-click filters in Cerebro?

The Top Keywords filter automatically sets filters for high search volume terms that multiple competitors, typically at least six out of your selected ASINs, are ranking for organically. These are the most competitive and most important keywords in your category. The Opportunity Keywords filter takes a different approach: it surfaces terms where only one or two competitors are ranking on page one, which means there is a gap in the market that you could fill with less competition and potentially lower cost per click. Top Keywords are your core targets for ranking campaigns; Opportunity Keywords are your lower-hanging fruit for profitable longtail campaigns.

How do I find keywords that my competitors rank for but my product does not appear for at all?

In a multi-ASIN Cerebro search where your own ASIN is included first, apply the Position Rank filter and set both the minimum and maximum to zero. This returns all keywords where your product has a rank of zero, meaning you are not appearing organically or through paid ads for those terms, while your competitors are. Combine this with a minimum word count of two to filter out overly broad single-word terms, and you will have a targeted list of gaps in your coverage. These keywords are candidates for adding to your manual PPC campaigns and for incorporating into your listing or backend search terms if you are not already indexed for them.

How can the Frequently Bought Together data in Cerebro help with product targeting campaigns?

Within a multi-ASIN search in Cerebro, clicking the three-dot menu next to a specific ASIN gives you access to its Frequently Bought Together products, which are pulled directly from Amazon's own data. These ASINs represent products that real buyers purchase alongside the one you are researching. They are among the highest-quality targets for your Sponsored Products product targeting campaigns because the shopper behavior that generates them proves a strong purchase relationship between the two items. Targeting these ASINs is more strategically precise than using broad category targeting because you are bidding to appear in front of buyers who have already demonstrated a behavioral link to your type of product.

Why should you always include your own ASIN first when doing a multi-ASIN search in Cerebro?

When running a multi-ASIN search in Cerebro, the position rank data displayed in the results refers to the first ASIN in the list. If your own ASIN is placed first, the position rank column shows where your product specifically ranks for each keyword, making it straightforward to identify which keywords your competitors rank for that you do not. If a competitor ASIN is placed first, the position rank column reflects that competitor's rankings instead, and identifying your own gaps requires additional cross-referencing. Placing your ASIN first keeps the comparison directly relevant to your product's keyword coverage.