Amazon PPC Product Launch Keyword tracking SOP - How to track your keywords Step by Step Tutorial

Published on January 17, 2025

About this video

Amazon PPC Product Launch Keyword tracking SOP - In this video, we outline a step-by-step Standard Operating Procedure (SOP) for keyword tracking during a PPC product launch on Amazon. Proper keyword tracking is crucial to monitor your campaign performance, optimize your budget, and ensure your product ranks for the right keywords. Using tools like Helium 10, this process will help you analyze competitors, refine your keyword strategy, and track organic and sponsored keyword rankings effectively. Whether you're managing an Amazon PPC campaign for yourself or for clients, this SOP ensures you stay organized and data-driven.

### What’s Covered in This Video: 1. *Keyword Tracking Setup for Product Launches:* Learn how to choose a product, identify its ASIN, and set up keyword tracking in Helium 10. 2. *Using Helium 10 Cerebro for Competitor Analysis:* Extract competitor keywords, filter data for relevance, and create a prioritized keyword list. 3. *Optimizing with Helium 10’s Keyword Tracker:* Understand the differences between tracking keywords at the parent level versus child variations for your product. 4. *Adding Competitors for Comparison:* Monitor up to five competitors to track their keyword rankings and gain actionable insights. 5. *Leveraging Boost for Hourly Keyword Updates:* Track the performance of critical keywords in real-time during your product launch. 6. *Data Export and Team Collaboration:* Export keyword data to share with your team or agency, ensuring everyone follows the same process.

### Key Insights from the SOP: - Track relevant keywords daily to measure the impact of budget and bid adjustments. - Use competitor analysis to refine your PPC strategy and identify opportunities. - Optimize your workflow by exporting keyword data for team collaboration and tracking progress. - Leverage hourly tracking for priority keywords to evaluate the immediate impact of campaign changes.

By following this SOP, you can streamline keyword tracking during Amazon PPC launches and improve the efficiency of your advertising campaigns. This structured approach is designed to help you maximize ROI and product visibility.

Contents: [00:00] Introduction [00:09] Keyword tracking setup in Helium 10 [01:21] Competitor analysis with Cerebro [03:02] Tracking keywords at parent vs. child levels [05:01] Adding competitors for comparison [07:24] Using organic and sponsored keyword tracking features [09:30] Boosting keywords for hourly updates [10:45] Closing thoughts

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Transcript

hi guys and welcome to another video in this video I'm going to walk you through the process that you need to go through each time that you have product launch this is how we do it in our agency and let's dive in okay I've chosen this one this Asin so it's um randomly chosen asent so when you copy that to your cerebro in helium 10 select the proper Marketplace you want to get your most important keywords and your competitors so you want to hit get competitors button and um H time is going to pull some of them please know that there are many same products similar products from the same uh manufacturer so you want to go ahead and choose something similar to your products you can hover over each product image to see more information about the product is it close to yours in price in in ratings number of ratings so you want to select um up to 10 uh sorry nine of them so let's do power eight and a few the of the others that I know from the past that are like one of the biggest okay uh that would be it so you hit add competitors and then you get you hit get keywords now uh what helium 10 does you know they are pulling all the keywords from all these competitors and combining the data for you then when you can add your filters uh to filter out by a search volume or whatever you like to to do with those I'll show you a few quick examples how you can do that but you can watch the attached video up here on the YouTube card that I did in the past how to do a keyword research and find your most important keywords now we've got 32,000 keywords that's quite a lot let's do the hden T has a quick short here that you can click and get only the top keywords that automatically populates a few um filters over here and now we only have 24 keywords here so yeah let's use those ones so once you have your keywords you want to go into helium 10 keyword tracker and I highly recommend that you go into the new keyword tracker and forget the previous keyword tracker because new one is the future it has many many good options to to use and I'll probably record another video for those Advanced options the next thing that you want to do is hit add products you select correct Marketplace and you paste your um as in here now pay attention the moment I click to add keywords you will be asked if you want to track this product on a parent level or a child variation now for this occasion it doesn't matter I would select uh track parent and all variations simply because um those all the other variations are just the variation in size or the taste or for your uh product can be different size or different color of a product because you can only rank we are tracking keywords here and you can only rank for one child acine at the specific time so you cannot have your five different colors of child variations appearing on one single keyword that's not going to happen ever on a parent on a on a parent level so that's why here I'm going to just select on a parent level that I want to track these keywords but very often when I have a specific child variation that I want to track I'm going to add the same keywords different um align here in a keyword tracker and just select that I don't want to track uh parent and all variations up here so once and I click that is is the system is going to check the As and they ask you if you want to track all the variations for for this instance I'm going to click yes and here I go back into cerebro and see all of my keywords you can select export data you can export to Excel sheet or CSV file and then you can play with it exclude some of these that are not relevant but for the sake of explanation I'm just going to go with the simplest option and that is to copy all to to the clipboard and and then paste them over here and you hit start tracking what you will see happening is that here's the you want that you're going to see so all your keywords appeared here which is great but since we just added the product you you cannot see anything I think in an hour or so you will start to see additional uh information here on on stats and and ranking the next thing that you want to do is that you want to hit here under the number of competitors there there's nothing you want to hit add and this is very important because you want to add up to five competitors that you want to track their ranking for these keywords over time that's very very important because you want to here add here your most important competitors it doesn't need to they they don't need to be like top sellers in your category if they are not your direct competitor so try and find your direct competitors but for the sake of explanation I'm going to just go ahead and include some of those that I know that are quite uh big here third one fourth and five fifth yeah uh add and then you will see number of competitors five over here now I've added uh some time ago this additional one over here that uh so I can show you what happen so in the overview you can see that um you have number of track keywords you you have number of of competitors now you you can see also the number of organic keywords in top 10 top organic keywords in top 15 sponsors in top 10 and sponsored in top 50 when you click on this little graph over here you will see over time how many keywords you had in top 10 organically but when you expand these keywords this is where the true magic happens so you will see for each of these keywords how you're stacking against the competition okay our our ranking is okay I see what what's going on for our ranking I've selected to show only the number of the page that are Q where we are organically ranking so for example you can see P1 P2 P3 P4 or only P1 if all of your keywords are on page one to to change that you want to go to customize and switch this organic rank to rank only and then you will actually see the ranks I was messing with this the the other day so I I left it at the previous settings so you can see that this product is ranked for body armor drinks even though it's not a Body Armor drink on top 10 and when you click on this blue line you can actually see your organic rank over the period of time you can go back time like 7 Days 40 days 30 days 90 days last year and not only that when you have your competitors added over here you will be able to see their ranking how they're stacking and going up and down also when you have a longer period of time you can select like this and zoom out and a little bit and see what's happening more closer and you can do that for all of the keywords that are currently direct for some of these um organic rank is really low because uh it's higher competition is very strong with this one um also what you can do you can select second Tab and see your competitors directly and see how they are ranking on every possible keyword so go ahead and explore on each of these tabs what you can see so these are competitor metrics for you relative to your ranks average rank of a competitor uh and healing tank keeps updaing this so I think lately every time that I open this one it's um it's different for for all the others uh for for all the competitors here you can see also a breakdown for each competitor how they're ranking for each of these um keywords so it's quite useful you can see if some of them are up from the previe position or not so quite a lot of data I don't want to go too much into this because helium 10 keyword tracker the new version it's huge so you can I will record a separate video on that for example you have a heat map uh that you can track also what's happening uh so it's it's really useful so this is something that you want to do every at the beginning of every product launch because if you don't track your keywords how you doing when you increase your bids increase your budget you want to track these day after day yeah one final note for uh what you also need to do is that there is an option to add this boost for some of your top keywords for example a few days ago I recorded a video on how to calculate the updated version on how to calculate your budget for product launch and when you select three or four keywords your main keywords that you want to launch or to launch you want to select this boost option for those four five keywords whatever the number is what this does is that it tracks not on a daily basis your ranks but on an hourly basis and you can only select a limited number of boots boosts uh yeah so we have 250 that sounds a like a lot but when you have a lot of products a lot of keyword stct you can easily um spend all of that so you want to add the Boost option here and then now uh at the beginning of your product launch you want to you will will see every hour the difference in your rank so if you bid on um throughout the day and update a bid update budgets you will see how that reflects on your organic ranking and sponsored ranking for uh for your product so let me know what you think and you can download this you can put it in in a spreadsheet in a PDF and give it to your freelancer or your agency or your team so they can follow these sop for every future product CL so see you in the next video guys bye-bye

Frequently asked questions

Why is keyword tracking essential during a PPC product launch, and when should it be set up?

Keyword tracking needs to be in place before the launch begins, not after. During a launch, you are making frequent bid and budget adjustments with the goal of improving organic ranking for specific target keywords. Without tracking, you have no way of knowing whether those adjustments are working. Seeing that a keyword moved from position 40 to position 15 after a bid increase gives you direct evidence the campaign is achieving its purpose. Without that feedback loop, you are spending money and optimizing blind.

What is the recommended workflow for setting up keyword tracking in Helium 10 at the start of a launch?

The process starts in Cerebro. Take your product's ASIN, paste it in, and run a competitor analysis to identify the top products in your niche that are capturing the most clicks and sales. Pull the keywords from those competitors, apply a search volume filter or use Helium 10's shortcut to generate a focused list of the most important terms, and export the result. Then move to the new Keyword Tracker, add your product, choose whether to track at the parent level or a specific child variation, and paste your keyword list to start tracking. Finally, add up to five direct competitors to the tracker so you can monitor how their rankings on those same keywords change over time relative to yours.

Should you track keywords at the parent ASIN level or the child variation level, and does it matter?

For most launches, tracking at the parent level and including all variations gives you the broadest picture of how the product is ranking across the full set of keywords. This makes sense when the goal is to improve overall brand visibility and you are not prioritizing one specific variation above others. When you have a specific child variation that you want to push to the top of a single keyword, for example, a specific size or color that has better conversion than the others, adding that child ASIN separately in the tracker alongside the parent gives you the granular view you need to see whether bids on that specific variation are producing movement on its individual rank rather than the blended parent rank.

What is the Boost feature in Helium 10 Keyword Tracker and when should you use it?

Boost changes keyword rank updates from daily to hourly for whichever keywords you apply it to. During the active phase of a product launch, this is valuable because you may be increasing bids or budgets at specific times of day based on your dayparting data, and hourly tracking lets you see how those changes affect organic and sponsored rank within the same day rather than having to wait 24 hours for the next daily update. Boost tokens are limited, so they are best reserved for the four or five most important launch keywords where real-time feedback on rank movement is most useful.

What information does the competitor comparison view in Keyword Tracker provide, and how should you use it?

Once you have added up to five competitors to your tracking setup, the tracker shows you their organic rank for each of your tracked keywords alongside your own rank, updated at the same frequency. This lets you see immediately when a competitor improves their ranking on a term you are targeting, which may signal that they have increased their bids or budget. You can also see historical rank trends for each competitor over rolling windows of 7, 30, 90 days, or longer. The most actionable use is identifying keywords where you are gaining ground on key competitors during the launch, which validates that your strategy is working, and flagging terms where a competitor has jumped ahead so you can respond before the position loss becomes entrenched.