This Claude Trick Exposes Amazon PPC Wasted Spend

Published on March 30, 2026

About this video

For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com

In this video, I'm showing you a simple method to find growth opportunities and identify wasted ad spend in your Amazon advertising campaigns using Claude AI. This approach works with basic Amazon PPC reports and requires no advanced technical skills or paid AI tools beyond Claude's basic plan.

I walk through the entire process of pulling four key Amazon reports: the Sponsored Product Targeting Report, Sponsored Product Search Term Report, Sponsored Product Search Term Impression Share Report, and the Search Query Performance Report from Brand Analytics. Once you have these reports, you upload them to Claude with a straightforward prompt, and the AI analyzes your data to identify gaps in your Amazon PPC strategy.

The output is an organized Excel file with multiple sheets covering areas like wasted ad spend analysis, growth opportunities, search query performance gaps, brand defense strategies, and keyword harvesting recommendations. This gives you and your team actionable insights for the next few weeks of campaign optimization.

I've tested this with both ChatGPT and Claude, but found that Claude delivers better results without needing custom skills or complex prompts. The basic $20 per month Claude plan works perfectly for this, and you might even be able to use the free version. This method is useful whether you're managing your own Amazon ads or handling campaigns for other brands, as it provides an additional layer of analysis to catch opportunities you might have missed.

The process can be repeated every two weeks or more frequently if your account generates significant data. I demonstrate exactly where to find each report in Campaign Manager and Seller Central, making this accessible even if you're not familiar with these reporting tools.

Contents: 00:00 Introduction to finding growth opportunities with Claude AI 00:24 Reports needed for the analysis 00:57 How to access Sponsored Ad Reports in Campaign Manager 01:47 Downloading Search Query Performance Report from Brand Analytics 02:14 The simple Claude prompt that does the analysis 03:00 Understanding the Excel output and insights 04:07 Final thoughts and recommendations

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Transcript

Hi guys, and welcome to another PPC episode. It's been a while since I recorded something, so I'm back on track. Uh for the today's episode, I'm going to show you a short little trick on how you can find new opportunities for growth of your account, and also uh potential wasted ad spend that you may have. Everybody has it. It's just a matter of how much. It's pretty easy to do it through Claude. I've tested this through ChatGPT, but Claude without any skills or anything uh beside the the plain Claude uh is all that you need. Uh beside that, you need sponsored product targeting report, sponsored product search term report, sponsored product search term impression share report, and additionally, it would be also beneficial if you can pull search query performance report for the last month or last few weeks, whatever you choose, and put all of that into Claude, and I will share additional prompt on how to do it. It's very simple. So, in case that any one of you is not sure where to find the reports, just head to your campaign manager, then hover over the left side of the screen, and under measurement and reporting, it's going to look like this. When you click, you will see sponsored ad reports. Once you click that, you'll be presented with a screen like this. And then, you will see the history of your already created reports. You need to go hit create report. So, once you do that, it's uh pretty simple. So, as I said, sponsored products Yeah, you can do this for sponsored brand as well, sponsored display, but let's focus on sponsored product just for the sake of simplicity. Now, start with the search term report, so you select search term report. Make sure to always select the same date range. So, last 30 days, for example, and then uh put the report name, hit run report. Then, repeat the process and select sponsored products reports, then targeting report, sponsored product, and then instead of the targeting report, select a search term impression share report. And that's it. Hit run. And lastly, go to your Seller Central, select brand analytics, and then under search analytics, click search query performance. You will get something like this, and then you can select, for example, um monthly, then select a year, select last month. As soon as the month finishes and you wait for a few days, hm then you will have the, for example, March data in a few in a few days. Hit apply, and then generate download and download search query performance report. Uh all of that you need to put into Claude. And it's fairly simple prompt. So, I would downloaded and uploaded uh the all the four reports and just hit say this, "Analyze these reports You can expand if you like, but I've seen great results even with this hm simple prompt. Analyze these reports and identify gaps and potential growth opportunities. Output the results as an Excel file with the multiple sheets." Now, uh I already have number of skills installed on my Claude, but for this specific occasion, I have my additional prompt was, "Do not use any predefined skills, anything that we've talked about previously. Just analyze the reports as you would do it now without any skills." And this is what I got. So, it's going to look something like this. On the left side there's going to be an overview of what you've already um what what the what the Claude analyzed, and on the right there's going to be a preview of of an Excel sheet that you can download uh by clicking here uh on this button. And you I'm not going to go through everything not not to expose the the brand data, but you can see that there's going to be executive summary like the overall view of what's going on, what are the the gaps, and how much of the ad spend was pure waste, and then it goes in details like wasted ad spend, growth opportunities, search query performance, conversion gaps. It's pretty amazing like what to do to defend your brand. Which keywords to harvest from search terms into keywords and some search query performance report data as well. So, this will be enough for you and your advertising team to have fun for a for a few weeks. And you can repeat this process every 2 weeks or you know, even faster if your account has much more data going on. So, it's pretty simple. Everyone can I think it this can also be done on a free cloud um account. You don't have to pay, but I haven't tested out. This is the paid one, the basic one for $20 a month. It's going to be a pretty good exercise for you as well if you're the one who's managing the ad account of some other brand to you know, it's like additional pair of eyes for you to see what are the the gaps and opportunities for you. Let me know if this was clear and if you have any comments, please let me know. I'll be glad to help you out. See you tomorrow in the next video. Bye-bye.

Frequently asked questions

Which four Amazon reports should you pull before running the Claude AI analysis for PPC gaps and wasted spend?

The four reports are the Sponsored Products Targeting Report, the Sponsored Products Search Term Report, the Sponsored Products Search Term Impression Share Report (all pulled from Campaign Manager under Measurement and Reporting, then Sponsored Ad Reports), and the Search Query Performance Report from Brand Analytics in Seller Central. Make sure all reports cover the same date range, such as the last 30 days, so the analysis compares data from the same period.

What prompt do you use when uploading these reports to Claude for analysis?

Upload all four report files and use a simple prompt: "Analyze these reports and identify gaps and potential growth opportunities. Output the results as an Excel file with multiple sheets." That prompt alone is sufficient to produce useful output. If you have any preconfigured Claude skills or system-level instructions, add a note to the prompt asking Claude to ignore those and analyze the reports fresh, so custom configurations do not interfere with the output.

What does the Claude analysis output contain and how often should you run it?

The output is a downloadable Excel file with multiple tabs covering an executive summary of account gaps and estimated wasted spend, a detailed wasted ad spend breakdown, growth opportunities, search query performance gaps, brand defense recommendations, and keyword harvesting suggestions from the search term data. This provides enough actionable material for two to four weeks of campaign optimization work. The analysis can be repeated every two weeks or more frequently if your account generates high data volumes.