Amazon Advertising Tip: How Delivery Times Impact Your Ad Spend During Holidays

Published on December 22, 2025

About this video

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If you're selling on Amazon during the holiday season, this quick tip can save you significant money on your Amazon advertising campaigns. As an Amazon seller, you need to monitor your delivery times as a prime member to understand how they impact your sales performance and Amazon ads spend.

In this video, I share a real example from one of our managed accounts where we experienced a significant sales drop on December 19 and 20 last year due to extended FBA delivery times. When delivery times showed December 26-27, we had to immediately reduce our ad spend to match the drop in sales and avoid wasted Amazon advertising budget.

The key insight is that while sessions don't drop as aggressively as sales, continuing your Amazon ppc campaigns at the same level will increase your total advertising cost significantly. This creates poor campaign performance and wasted ad spend during critical selling periods.

I explain how to check your delivery times as a prime member and use your historical data to identify exactly when to increase your Amazon advertising budget again to meet demand for post-Christmas purchases like New Year's Eve orders. This Amazon ppc strategy helps you optimize your advertising spend during seasonal fluctuations.

This tip is particularly important for Amazon sellers in categories where timely delivery before Christmas is critical for customer purchase decisions. By monitoring delivery times and adjusting your Amazon ads accordingly, you can maintain better campaign efficiency and avoid unnecessary advertising costs.

Contents: 00:00 Why delivery times impact Amazon advertising performance 00:15 Real account example of sales drop during high delivery times 00:42 How sessions vs sales drops affect your Amazon ads cost 01:06 How to save money by monitoring delivery times 01:19 Using historical data to optimize future Amazon advertising budget

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Transcript

Hi there. If you're selling on Amazon, this one is going to be short and sweet for you. So, log in as a Prime member and check the delivery times for your products. If you're in a category where it's critical that your products are delivered before Christmas, this may impact your sales very much. So, log in and check if the delivery times are already December 26, 27 or or who knows what. uh because this is the live example from one of the accounts that we manage where last year sales dropped significantly even on December the 19th and 20 because delivery times for FBA were that high. So immediately we saw a drop in sales and we had to drop the ad spend also to follow the the drop in sales. So as you can see drop in session is not that aggressive as the drop in sales. So me meaning that if you still are spending on ads, you will still get ad spend pretty high, but your total a cost is going to be increased. So check this for your products and it will save you a bunch of money. Check your last year data to know when is it exactly that you need to increase your ad budget again to meet the demand if you if somebody's buying for let's say the New Year's Eve. Uh, let me know if you have any questions around this and see you tomorrow in the next video.

Frequently asked questions

Why do FBA delivery times during the holiday season affect Amazon PPC performance?

When FBA delivery estimates extend past Christmas, shoppers in gift-driven categories stop converting because the product will not arrive in time. Sessions may remain relatively stable as people continue browsing, but sales drop sharply. If you keep ad spend at the same level during this window, your total ACoS rises significantly because you are paying for clicks that have very low purchase intent, making it one of the fastest ways to waste budget during Q4.

How should you adjust your Amazon advertising spend when delivery times extend past key holiday dates?

As soon as your delivery estimates slip past the relevant cutoff date for your category, reduce ad spend in line with the drop in sales. The simplest way to monitor this is to log in as a Prime member and check the actual delivery date shown on your product listings. When that date crosses the threshold that matters for your buyers (such as December 25 for Christmas gift purchases), treat it as a signal to pull back budgets until conversion rates recover.

How can you use historical data to plan your holiday PPC budget more accurately?

Review last year's account data day by day across the Christmas period to identify exactly when sales dropped due to extended delivery times and when they recovered, for example around New Year's Eve purchases. This gives you a predictable budget reduction window and a recovery date you can plan around in advance, rather than reacting to the drop after it has already inflated your ACoS.