Amazon PPC - Creative ways to find long tail keywords

hi everyone this is Jelena from Amazonia PPC and today I'm going to share with you some tips how to find longtail keywords and some ideas how you could search for them by using a example from this listing that I just chose randomly by doing the search announcement so what we have here is a supplement called ashwagandha root its capsules and it sells for it's one of the Amazon choice one of the best sellers in this category so I wanted to show you on this example which are the possible ways that you can use and methods that you could use to target keywords for your own products so a lot of sellers when they want to get started doing PPC or they want to expand their campaign structure rarely ever think outside of the box when it comes to keyword targeting but that's also natural it's also something that you know the more you work on it the more accounts you see from our site from PPC manager site the more accounts you see more ideas you get so this is a very good example for a short on the roots product that I wanted to show you in how many different ways you can think of your own product first of all before you even dive into doing keyword research for a long tail because longtail is one of the it's one of the ways that you can dig out the profitability for your account so one of the key word types are main keywords that you use for ranking and the other types of keywords the longtail keywords they're the ones that actually are there to source profitability for their account and generally cheaper sales and also get you ranked for those longtail organic IRA's that usually have lower volume but lower competition as well before you even dive into doing all of that first of all make sure you do your research right did you understand your customers that you understand their inner dialogue what they're thinking about what kind of shows they're watching what motivates them in life not just to make a purchase but in life generally what makes you close the deal on them and what makes them come back what it's them basically to make that purchase what kind of pain point you are solving for them and what kind of benefit to their life does your product bring to them and in what way you made them a better version of themselves that's all the questions that you need to answer before you actually even start selling their product basically that that starts with product research but since the topic of this video right now it's called keyword research then we're just going to focus on doing the your research customer research first before you even start doing keyword research that's step number one and the more you learn about your customers the more unique selling propositions for your product are gonna come up and that's super important not also for learning what kind of keywords to target to PPC but also what kind of keywords and what kind of phrases you should use in your copywriting to drive their attention and keep their attention on your listing that's that's the main point you know through PPC keywords you drive into your listing and you generate that initial click improve your click-through rates through targeting the right to relevant keywords to your products but also through copywriting you'll improve conversion rates which is also one of the main metrics when it comes to organic ranking product so that's something to keep in mind and I'm going to make a series of videos on what are other out-of-the-box ways in which you can think of sourcing keywords for your products that includes using magnet tool from helium 10 using cerebro which is reverse Aysen method spying on your competition what they rank for thinking about using misspellings synonyms for your product also sourcing your keywords from Google Keyword planner which is not something that a lot of sellers do at this point how to extract good bad keywords from a search term report and also maybe I'll add a little video and why is it important to target your own branded keywords and your competitors keywords which is their brands but right now the topic this video already going too far so I'm going to dive right into the topics right into the tips next basically is to find longtail keywords which is what we are going to do so we have this product here I show down the root these are capsules and I'm going to show you in how many different ways I can actually see this product and I have only thought about it for like 10 minutes so what you you should be able to know you have tons of other ideas for your own product because you should know it's so much better than what I did with this product first of all when I look at this product I think of what is it used for so the first thing is this kind of a shock on the root of course the first thing that comes up to your mind is you know for stress relief from the support balance the energy levels need support this is something that a lot of people are struggling with so this very well-used product and basically what you could do is in this product because there are some supplements and there's a reason why I choose supplements because they're so competitive so it's a good example to show how many ways you can think about the product first thing that I saw is okay well you will start targeting those products keywords through active ingredients so aside from ashwagandha what other maybe active ingredients might being in this supplement that aren't present in your competitors products for the same money for the same price that's one of the things you can think about another way in which you can think about is considering that we're focusing on the usage of this product basically you know if your product for example has more active ingredient content than some other product maybe it's clean a shock on the root product but your product with the same price offers 120 capsules or for example 1500 milligrams in each capsule whereas your competitors are only offering $2,000 which is you know lower by a third for the same amount of price so you know you're diversifying your product as a better offer either through a quantity or quality in your targeting there's three keywords because for sure there are customers that are searching this way they want to know for example maybe the amount of capsules that is enough for let's say this should take about four months if you take one capsule a day then maybe that's relevant for them because they want to stock up and be sure that they have enough of it or maybe they want to only use products that are higher in quality so they will type in you know ashwagandha root capsules condon and 500 milligrams as a longtail keyword and if you target that you will see for sure that there's less competition because maybe someone off your competitors added it as a negative because they don't want for it maybe they just didn't think of using this type of keywords or in some even in a best-case scenario if you targeted their exact match keywords maybe they their ads will show up because they're using broad match or maybe they're using automated campaigns and their product still showed up but your clicks going to end up cheaper because you targeted a much more narrow targeted keyword than what they did so that's definitely an advantage well one of the other ways that you can think about your product and this does not only apply to the supplements category applies to all categories is the pain points targeting the pain points of your product okay what is this product salt and that's basically you know that's already written in the title balanced energy levels mood support immune support stress relief those are very important things since they put it in the title they already are aware of this so they're trying to cover through the product title ranking organically for all these other additional pain points that they are solving for their customers and they're most certainly I'm pretty sure the most we are also targeting them through people see as well that's keyword so maybe you can if you have some extra money on the side to invest into testing different types of keywords then pinpoint keywords are something that you should definitely try like you know not mentioning ashwagandha but mentioning stress support supplements which should end up ultra cheap considering that your competitors probably didn't think of it and less competition lower the cost per click and higher profitability of yourself then maybe if there is a multiple user just think of additional multiple usages for your products not everyone is going to use ashwagandha for stress relief and immune support read about the you know site read about some additional effects or maybe some ideas that your products can be used for and this is not just for I repeat this not just for in supplements category sorry if I'm going but anyways this is for all products in all categories you have wonderful sources where people come and write their honest opinions like reddit that's where you know people are mostly anonymous they just write really honestly because it's a non-judgmental community that's where you can learn a lot like for example Estragon that's being used by a lot of women to solve their libido issues and maybe that's one of the ways one of the directions in which you can take your product in terms of keyword targeting so think about additional usages that you that your product can be put to because that's one of the main exercises we had to do through this whole coronavirus period because there are a lot of outdoor products that we needed to kind of like repurpose through tirith agony to make sure we continuously target product targeted keywords for these products to make sure that they still show up in a profitable way so think of other usages that your product can be useful also think of other shapes for this product like for example if you have a car Simar that uses capsules ashwagandha it's most likely that they will be also interested in a powder that will be interested in tablets maybe they'll be getting interested in some kind of maybe energy drinks that contain it or something like that because bottom line all these problems solve the same issue so that's also one of the more competitive strategies that cost more not super profitable but great way for you to acquire new to brand customers and for example it makes sense in the supplements category to invest it to need to brand customers because then they'll continue to purchase month-over-month so think about whether your product has some kind of customer loyalty element to it and it's funnel and if it does then make sure you also target other shapes that it might come from come in and and maybe that's that's your maybe that's your way also what I just thought of is that there are you know especially electronics category or maybe in food a lot of these supplemental product products would actually work really well for sales so in this case through keyword targeting that would be covering all keywords based on not only on capsules but also in powder on tablets or liquids supplements or something like that but offering this product even though it's not what there have been searching for one out of ten people are still going to click on your listing and familiarize itself with it and with your brand and one out of ten of these people are going to make a purchase and that's something that you will then have to work for winning the customer loyalty over time also one of the ways in which you can look at your product is through origin basically origin where it was made whether it's organic maybe this is something that's relevant to your customers and that you should know that but maybe if it's something that's relevant to your customers like for example ashwagandha is known to be the most popular supplement that comes from India let's be exhausting India so generally speaking there's this narrative that it's high quality if it comes from India so if you had this advantage you know make sure you do your keyword research based on India main - or ganda I don't know if there's something like that let's see I forgot India right India National Conda people are looking for it so basically if we have a product that's been made in India or whatever it is if it origin matters if it's not made in China like for example for survival equipment outdoor equipment for all the countries that I went out of lockdown for example these products it's super important for them to be durable and sturdy and high quality so perception of quality from China really varies and some people just like to buy USA made stuff something like that you know think about if origin of a product makes a difference also if it's ethnic made if it's a if it's a organic product you know someone will really really care about whether there ashwagandha is organic whether the material of your product is made from natural materials that's super important in the baby category for example a lot of mothers will search for products there are specifically organic natural specifically also in the in the food and the drinks category that's also super relevant so think about the production of your products in a way that your customers will think about it and try to speak their language basically that means that maybe that will call it differently maybe they won't call it a show ganda because sugandha is also known as there are names for Indian dancing there are names there's another name called winter cherry and there's ashwagandha of course I forgot to being the most popular but there are the other two names that most probably your competitors aren't cover with covering where you can do acquire competitive advantage and cheap sales by thinking outside of the box that's one of the way so enter your customers verbiage to understand exactly what they're searching for when how they're calling your products what other usages for your products someone might be think of you know there are different reasons why someone buys there's ten different use it as for your products that you might haven't even thought of so that being said it also might be worth the investment of your time to read customers reviews from your competitors to see what customers are calling these products right what are they using them for why are they disappointed that will give you also information about the kind of improvements you can make for your products and stuff like that so to wrap it up think about unique selling propositions of your product understand your competition understand your customers try to speak their language and try to look at your product from different angles that's the key to finding really good high quality longtail keywords that your competitors most probably aren't thinking of and if you start targeting them in a more defined match like an exact match with little bits chances are good that you will acquire profitable sales so good luck and let me know how that went