This Extension Makes Amazon Ads Obvious

Published on February 10, 2026

About this video

For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com

In this video, I show you a lightweight Chrome extension that adds conversion rate data directly inside your Amazon Advertising campaign manager. If you spend time managing Amazon ads and want a faster way to spot what is working and what is not, this tool makes that process much easier without any complicated setup.

The extension adds a conversion rate column in green next to the purchases column inside your Amazon campaign manager. From a bird's eye view, you can immediately see how different campaign types are performing. For example, with a clear naming convention in place, you can quickly spot that a Sponsored Brands Exact Match campaign is converting at 25%, a Product Targeting campaign at 21%, and a Broad campaign at a lower rate but still contributing to overall sales volume. You can also spot campaigns that are sitting at around 10% conversion rate and need further investigation.

What makes this Amazon PPC tool especially useful is that it works across all levels of the campaign manager, including campaign level, ad group level, ads level which is the product level, and even the targeting and keyword level. At the keyword level, you can see conversion rates ranging from 15% to 50%, which helps you quickly identify which keywords are performing well and which ones need to be optimized or paused.

When you combine conversion rate data with click-through rate, you get a much clearer picture of your Amazon ads performance. A keyword with twice the click-through rate and double the conversion rate is clearly more relevant and more valuable to your Amazon PPC advertising strategy. These are the kinds of insights that are hard to see quickly inside the default campaign manager view without this extension.

For this extension to work, you only need to make sure that the clicks column and the purchases column are both enabled inside your campaign manager. That is the only requirement.

To download the extension, go to amazoniappc.com and find it under the Resources menu. The site also has a free bulk file audit tool where you can upload your Amazon advertising bulk file and get a detailed audit of your account. Once you download and extract the extension file, follow the step-by-step installation instructions and you will be ready to go.

This tool is genuinely useful for day-to-day Amazon PPC optimization and is worth sharing with your PPC manager or your team. Whether you are running Amazon sponsored products, sponsored brands, or product targeting campaigns, having conversion rate visible at every level of the campaign manager helps you make faster, better decisions.

Contents: 0:00 Introduction to the Chrome extension 0:15 How conversion rate appears in campaign manager 0:31 Reading conversion rates by campaign type 1:14 How the extension works at all campaign levels 1:29 Keyword level conversion rate analysis 1:47 Combining conversion rate with click-through rate 2:03 Requirements and how to install the extension

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Transcript

Hi guys, welcome to another video. I will share a small Chrome extension for you so you can see your conversion rate in the campaign manager. It's really lightweight but it's a tremendous help. As you can see on the purchases column, I've added this conversion rate in green and from immediately from the bird's eye view, you can see that different conversion rate for different campaign types. Now because we use really precise naming convention I can immediately spot that for example sponsor brand exact match here is converting at 25% while product targeting is converting at 21. Now we have broad here which is converting less than the others but it's bringing a lot of sales. So immediately your PPC manager or yourself can immediately spot some questions, some concerns or wins after a few seconds of navigating your campaign manager. Here you can see there's only 10% of conversion rate for this one. So it's worth checking out. This extension works on all levels of campaign manager. So it works in this campaign level, ad group level, ads level, that is product level or even targeting level. Once you navigate to the keyword level, you will also be able to see immediately conversion rates on the keyword level and here spot the efficiencies and inefficiencies. So 15 conversion rate, 16% conversion rate, 30, 20, 40, 50. So it's really easy to spot what you should improve and optimize. So here we can see that click rate as I covered really important metric. When you combine that with conversion rate, you get the picture what's going on. So this one is having twice the click rate than the first keyword. So much more relevant and you can see that conversion rate is double in this one. You need to make sure for this extension to work just to have the click enabled as a column and purchases as a column. That's the only requirement for this extension to work. Now to find the extension you need to go to our website amazonpc.com and then under resources menu click on chrome extension. If you haven't check our free audit where you can upload your bulk file and get really detailed audit audit of your account. Then read the instructions. Uh follow it step by step. download the and extract the extension and install and you will enjoy the overview. It really helps in day-to-day optimization and share this with your managers or with your team. Thank you for watching. And see you tomorrow.

Frequently asked questions

What does the Rocketise Chrome extension add to Amazon Campaign Manager and why is it useful?

The extension adds a conversion rate column in green next to the purchases column inside Campaign Manager. This lets you see the conversion rate at every level of the account, from campaign level down through ad group, product, targeting, and keyword level, without navigating into individual reports. The default Campaign Manager view does not display conversion rate directly, so spotting which campaigns, ad groups, or keywords are converting well versus poorly normally requires manual calculation or a separate report download.

What are the only requirements for the extension to work?

You need to have both the Clicks column and the Purchases column enabled as visible columns in your Campaign Manager view. The extension calculates conversion rate from those two data points. If either column is hidden, the conversion rate will not display.

How does combining keyword-level conversion rate with click-through rate improve Amazon PPC analysis?

A keyword with a high click-through rate means shoppers find the ad relevant enough to click. A high conversion rate means those shoppers are also buying. When both metrics are strong on the same keyword, it is a clear signal of relevance and purchase intent. In the example from the video, one keyword showed double the click-through rate and double the conversion rate of another, making it an obvious candidate for increased bids and budget. Seeing both figures side by side in Campaign Manager makes it much faster to identify these high-performers without exporting data or building custom reports.