Amazon Ads Ranking Campaigns 2025 - How to Increase Your Organic Rank

hi guys and welcome to another episode on Amazonia YouTube channel in this episode I'm going to talk all about organic ranking so which type of campaign to create how to create it step by step and what are some of the most important things that you need to monitor throughout the whole ranking period so if you take a look at an average search on Amazon us right now so I went for a drinks um keyword which is pretty broad but stay with me so you can see that onp of the search we can see the sponsor brand ad then we see all the first row is taken up by sponsor one so the mark in yellow so all the five places are now sponsored then second row we see start to see the organic results so number one two three four five first five positions on organic ranks and then additional row of sponsor coupled with sponsor display on the left the additional sponsor brand then additional row of sponsor products ads and then this is actually position position six and I'm scrolling several ways already several lines already sorry and then you you get the point so staying on top of the organic positions is getting harder and harder because also the ads are taking so many ad positions nowadays so what we want accomplish is that uh it goes without saying that you need to have solid product you need to have your product listing optimized to the latest indust industry standards your conversion rate needs to be maxed out completely when you've done that then the next thing that you want to do is position yourself with the ads on top or how I mean the as high as you can go in order for your product to be visible and then once it's visible because the offer is very good product is good you already acquired some reviews through through wine maybe even through Vine stacking you have variations and then when people start seeing your product with the paid initiatives then in time you will also increase in organic that's how it works so how to do that if you have your most important keywords spread out in in several campaigns you can not control uh how much do you want to bid on certain keyword certain placement that's why the only solution to that that we use is using single keyword campaigns that means one campaign one ad group one keyword in exact match so that's the only way to have complete control over what's happening so this is how it's going to look like because you you will have only one exact match with uh one keyword in exact match perad group what that enables you is that you can control your bid adjustments on a campaign level because only on campaign level you can control your placement adjustments couple with that now when you enroll in Amazon marketing Cloud you get additional functionalities uh to also be additional um um more aggressively on additional audiences here as you can see this is a live example of a ranking campaign um you can see that a lot of sales most of the sales are coming through top of search let's quickly calculate the conversion rate conversion rate is uh the most important thing when trying to rank organically for a certain keyword uh but if you have a good conversion rate but low sales velocity that's not going to help with ranking improving organic ranks so let's check one by one row so 142 sales on top of search after this man clicks 24% 24.4% conversion 8 which is pretty good for such a competitive Niche the rest of search is at 21.6 and product pages typically the lowest is all the way down to the 13.8% now this tells us that if we funnel all the traffic through to the top of search then we're going to get the most of the sales but please note that very often it can be that even on rest of search you get a decent uh conversion it as as here so 21.6% so you shouldn't neglect that one too so yes if you drive all the traffic towards top of search you will get additional 3% which is huge by the way difference but still if you get a decent number of sales coming in rest of search you want to utilize also that one and drive additional sales towards the your listing and then increase the get to that number more quickly the number that you need to reach in order to rank uh organically on top positions so uh to find out how I do my calculation on budgeting during the PPC product launch or PPC relaunch you can uh see the video uh here on the screen so when you cover that you can come back to to this video so how do we track now so in my one of my previous videos I covered this Gade product and started we started to track what's happening with it and you can see that for this same keyword called called drinks this or the organic rank is is coming up so similar to this one it's what you will see each day if you've done everything properly you will see your organic rank climbing up and here you would see your sponsored ranks also climbing up uh if you now the number of Sals that you need to have over the 8 Days uh is for example for this key it's 77 sales over the period of 8 days so that's roughly around 10 sales per per day to stay competitive and to be in top 16 position so that's quite a lot top 16 position but that's what the CPR means for for each keyword that you're having now when you do start your um relaunch or organic uh or or the process for organ for increasing the organic rank you need to also follow our process for keyword uh tracker sop when you when for each product launch and or relaunch of keywords and and products you need to follow stepbystep process on how to properly track what's going on and then you also need to have your Boost here enabled so you can track that on a daily day-to-day basis and additionally when you couple that with search term impression share report then you all covered on what to do uh to increase organic rank so back to campaign so what you need to pay attention and this is the strategy strategy part that's very important is your ranking campaign can go in a cost as high as it needs to go if you meet sales velocity at a good conversion rate if you you can measure your conversion rate if you're good with that by going into brand metrics on the left so uh insights and planning the brand metrics and con and compare your category average to your conversion rate and see if you need to go back and do some more work on your listings if that's the case pause this don't don't even start with this but if that's done then you will see the number the exact conversion rate that you need to meet in order to to rank properly now so what I mean by very often we can go with a cost on ranking campaigns 70% 80% of a cost 100% it doesn't matter because you are using this campaign not to have profitable sales you're using this campaign to increase organic Rank and you do that by having good sales velocity with a good conversion rate then you go up in ranks both on um organic and paid how long you need to do that depending on your category on your competition but as the time goes you will see that your total L cost for that product is going in the right direction so it's going down because a lot of sales are started happening organically not only uh through pay that so slowly but in in slow increments you can start to decrease your budget like by $ five every two or three days and start to decrease your bids or top of search placements uh rest of search placements depending on what you have also incrementally like every two to three days depending on the volume it's a high volume I would even go with a 1 cent every two or three days if it's not that high of a volume then you can go two to three since yes it sounds funny but that's the number that we saw that doesn't disturb the performance of the campaigns if you go step by step in that Slow and Low increments so that wraps up what we're seeing here in time what you will have to do every other day or every three days is see and track the conversion rate for each of your placements for example here we can easily go higher for top of search but if you want you want to keep your you want to drive more traffic towards towards top of search if that's the placement that's the best for you for organic ranking and how do you do that I already shared in the previous videos our placement tool um so we have this uh short and Nifty calculator here so you input your prev previous or current percentage that you have on on on the placement adjustment uh what's the name placement adjustment uh field and then you insert another one that you want to have and what you have as a result is that by how much you need to decrease your base bit on a keyword in order to have the same end bid same CPC as you had before but just only have higher tra High more more traffic towards top of search and uh less traffic through rest of search and product pages so what's um in reality what's happening that you're increasing the placement for top of search and lowering the base bit so these two guys going to go down even more because they're going to go because you're only you're increasing you're decreasing base bit by increasing top of search but at the end the end bit stays the same for top of search but goes down for rest of search and product pages I hope you're I'm making sense out of it it's um and you can go with that slow process every two to three days until you completely eliminate the rest of search and product pages traffic and leave only the top of search or whichever works best for you this process is what we've seen in the past couple years bringing good results and it's best done when you have single keyword campaigns because that gives you absolute control over what's happening at at the end additional note for you this campaign for for example is running on $270 per day and still it's heting to ceiling in ad spend you can see the blue line is at spend a few days ago we increase it from 250 to 270 and we like to increase it really in slow increments so even uh we should even continue increasing this coupled with increasing uh bid adjustments to even hit more sales and better ranks for this but we're not doing that aggressively because we already have a decent organic rank for for for this campaign are organic ranks it's not this product it's just an example for this product we have organic rank at position three and it's enough for us because it really doesn't make any sense for us to push to number one because uh going back back to the start of the video so we have sponsor Brands then we have the whole row of sponsor products then we're going to be here most of the time on average position number three position number for on organic ranks and we're going to be on the first couple of position in paid so somebody's going to see our product in the middle and again in the middle organically so that's good for us we are leaders in the market our um the brand owner that we're helping is more than happy so everybody's happy so let me know if you have any questions about this subject or any other subject I'll be glad to provide further assistance stay cool and see you in the next video bye-bye