Amazon PPC Sponsored Brands Placement Isolation Case Study - Lower your ACOS with this simple trick

Published on January 27, 2026

About this video

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Placement optimization in Amazon advertising is not just for Sponsored Products. In this video, I show you how to optimize placements for Sponsored Brands campaigns to reduce wasted ad spend and improve your ACOS.

I pull a real placement report from one of my client accounts and walk through the data. You'll see how product page placements can drain your budget with high cost per click and zero sales, while top of search placements deliver much better conversion rates and lower ACOS. The example campaign I review spent $200 in 30 days, with half of that going to product pages that generated no sales at $3.48 per click.

I explain the simple process of adjusting your bids every two to three days. You increase top of search adjustment by 20 to 30% and lower your base bid. Keep repeating this until unprofitable placements stop getting traffic and your budget shifts to the placements that actually convert.

The results speak for themselves. Before optimization, the campaign had 45% ACOS with 15 orders. After shifting spend to top of search, the same campaign maintained nearly the same number of orders but dropped ACOS to just 9%. That's a massive improvement in profitability with no loss in sales volume.

You can find this report in your Amazon ads account. It's called the Sponsored Brands Campaign Placement Report. I recommend checking it at least once a month and making adjustments based on what you find. When you do this at scale across multiple campaigns, the savings add up quickly.

This optimization works for both regular Sponsored Brands campaigns and Sponsored Brand video campaigns. The placement data shows you exactly where your money is going and which placements are worth bidding on. Stop wasting budget on product pages that don't convert and focus your spend on top of search where buyers are ready to purchase.

Contents 0:00 Sponsored Brands placement optimization overview 0:14 Real placement report analysis and performance data 1:31 How to pull the Sponsored Brands Campaign Placement Report 1:36 Campaign adjustment strategy explained 1:57 Before and after results comparison 2:33 Results after optimization and key takeaways

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Transcript

Hi guys, I want to show you how on Amazon PPC optimizing placements is not only for sponsored products. That topic is covered pretty much extensively by me and by other specialists. But let's not forget about sponsored brands. Here's the example report that I pulled for the last 30 days. And there's some interesting data and as you can see uh for this first campaign by the so only sponsor brand campaign. Some of these are sponsor brand videos, some of them are regular keyword targeting. They are all uh keyword targeting. By the way, these are all again sponsored brand campaigns. For for the first one, you can see that from the total of $200 of ad spend, half of that went through product pages. You know, a lot of impressions, not that much viewable impressions, really low clickthrough rate is expected on product uh display pages. $3.48 for a click, not a single sale in last 30 days. And then you have rest of search with better results 7% a cost and top of search of course 14% of a cost 60% of conversion rate because it's a brand campaign and 18% clickthrough rate so it's uh impactful. Uh there's another example here. This was a campaign that was for product pages um and rest of search really bad results 118 acres 127 acres 37 on top of search. So out of total uh 4,500 these additional 500 uh let's do only a few sales with a poor conversion rate for campaign again high cost per click. So what you need to do when you have this and by the way you can pull this report it's called sponsor brands campaign placement report and I suggest that you take a look at that at least once a month and then adjust your bids as I explained in my previous videos. So let's now go back to the campaigns and I will show you what is the difference in performance if you do your placement isolation properly. So every two to three days you increase your uh top of search adjustment by 20 to 30% and you lower your base bit and then you keep doing that until you see that on unprofitable placements you don't have enough tra you don't have traffic anymore and you have only on the other ones. So this is the period before the change. So there was uh $200 of ad spend, 400 something sales, 15 orders, 45% a cost which is pretty high for this account. Now this was before we started shifting spend towards stop of search where as we've seen there was a best possible um performance. Now after the change the same date uh range so the same number of days 14% of AOS 14 14 orders so there was almost no change in number of orders but significant change in profitability so no wasted ad spend and by the way this is just a small campaign so imagine if you do this at scale you would be saving a ton of money so it's pretty simple and yet so many for sponsor products and sponsor brands and in only this part you can find so much wasted ad spend and so much opportunity. Let me know if you have any comments and see you tomorrow in the next video.

Frequently asked questions

How do you optimize placements for Amazon Sponsored Brands campaigns to reduce wasted ad spend?

Pull the Sponsored Brands Campaign Placement Report from your Amazon ads account, which shows performance broken down by top of search, rest of search, and product pages. Identify placements that are consuming budget without generating sales. Then every two to three days, increase your top-of-search placement bid adjustment by 20 to 30% while lowering your base bid. Repeat this process until unprofitable placements receive little or no traffic and the majority of spend shifts to the placements that convert.

What does the Sponsored Brands placement data typically reveal about product page performance?

Product page placements in Sponsored Brands campaigns frequently show high impressions, very low click-through rates, high cost per click, and few or no sales. In the real account example from the video, one campaign spent $100 of a $200 monthly budget on product pages at $3.48 per click with zero sales over 30 days. Top-of-search placements in the same campaign generated a 60% conversion rate and an 18% click-through rate for a brand campaign, making them dramatically more efficient.

What results can you realistically achieve by isolating Sponsored Brands spend toward top of search?

In the case study from the video, the campaign had a 45% ACoS and 15 orders before placement optimization. After gradually shifting spend to top of search over the same number of days, the campaign dropped to 14% ACoS while maintaining 14 orders, nearly identical sales volume at a fraction of the advertising cost. The key insight is that the number of orders did not meaningfully change, but the money that had been going to non-converting product page placements was eliminated.