How to remove negative reviews on Amazon with Danan Coleman

hi guys and welcome to another episode on Amazonia YouTube channel in today's episode we have danan Coleman from Ecom triage now what danan does it's very interesting and very very useful is that he removes better views from your product review so then I'm more than glad to have you here because it's a it's a Hot Topic it's an evergreen topic so yeah tell us a little bit about yourself and what you do yeah cool so my name is danan Coleman I've been selling on Amazon since 2010 uh I still am an active seller to this day I sell supplements I have the whole time yes I've definitely had my share of problems along the way um I've been in the software and service space for Amazon sellers since 2018 starting with managed by stats which then I helped broker the sale of that to carbon 6 and I was at Carbon 6 for a while and uh and now yeah and bit Contracting and helping other companies here and there and now I've started uh trios and that's definitely been there than that yeah I mean I wouldn't claim that I know everything like there's there's a reason why I don't typically go up on stage is because I'm not the guy that you go to for the exact sequence and hacks on stuff um but I I would say that I do have a large range of experience and knowledge that that can at worst help Point people in the right direction and I I would say that where I excel the most is is uh just just as like a fellow seller is the ability is my network and the ability to introduce you or or push you over to someone that can help you with whatever you've got going on right so you are definitely man that's good to know you said it not me but I but I would I think so yeah because I the the fact is is that I just really like enjoying doesn't matter who doesn't matter when doesn't matter where I enjoy helping the person in front of me so if if and there often is something I can do to help that person right and it doesn't I'm not talking about monetarily I'm just like whatever it is it doesn't really matter it feels great it feels great I mean I would I mean I like what we do as a as a service providers in the advertising part but it really feels rewarding when you can actually help somebody and that you can influence their Quality of Life by what you do it feels right okay we need money but at the end of the day you want to um end your day by feeling really accomplished yeah if you can if you can help people and make a a living doing it that's I think that's awesome like you said we yeah exactly we all have to have money right that's what makes the world go around so unfortunately not all help is free and that was actually something my wife brought up to me like two years ago she's like hey you need to track everyone that you are introducing to people I'm like H but that takes work and I don't want to do it and then she forced me to do it and now I've had um I don't know exactly how many because I I'm still not great about doing it but hundreds of introductions that I've done and you know there's and I don't I'm not really good at following up but probably lots and lots of resolutions or Partnerships made and stuff like that that's that's what I did at at Carbon 6 I was parnerships you know yeah it's net worth so it all it all comes back to you yeah I couldn't agree more now I know that you uh for those who will be watching uh you prepared some fancy presentation for us yeah I wouldn't call it fancy but definitely not fancy a PowerPoint guy I am not but yeah shall I go ahead and share it then yes yes please and then we'll just jump right into it um I really love what you do and and very often I meet sellers who are really struggling with with reviews recently I saw that one of the guys had like hundreds of reviews for a really expensive product it was like more than $800 per product and they had 3.9 uh reviews but they're just stuck with it they cannot change it and they they really there's no other option for them um besides just to continue advertising so yeah yeah and so unfortunately that's that's for most people that's what's true you know the only way to outc create negative reviews in a low rating is to out advertise it right because you can you can overcome bad press we'll call it bad PR by a massive amount of advertising but what you get is of course a higher cost to do business to acquire your your stuff so um there's there's a point where for every product for every business where that's just not sustainable and so you know I I think that well everyone needs negative review removal not on legitimate reviews especially if there's a problem with the product I don't right like I do have people say hey we had an issue with the product and I want to get those removed I'm I tell them it's not what I do you know um however if if there are reviews that violate Amazon's Community guidelines I will go after those right there needs to be a viol so that's number one there needs to be a violation of Amazon's Community guidelines for it to even be eligible for removal this is not like hey can you come please remove this review for me uh the chances are yeah exactly yeah and and in many cases I would love to be able to say yes there are people that go hey look this is not my product this is um which that one that will that one's a tough one but I'll go into that a little bit later um but recently I had a review from someone that said hey I need this review removed it's dragging down our rating they didn't have many and I'm like nah I'm not going to go after that one that's a legit review like that that was a problem yeah you know and they're like oh okay fine so um the reality of it I mean yeah I understand the position but something just either not right or not doable yeah exactly so um I'm gonna go into who I am first I I kind of already did that but uh I am a father and husband I've got three beautiful daughters which I'm sure going to cause me massive amounts of trouble later in my life uh you can see I'm already starting to go a little bit gray here but uh I'm an Outdoorsman I love Adventures uh that's my Rover it's actually in the shop right now which is its second home and um uh ride motorcycles off I do tons of off-roading and camping I take my my kids with me um our baby is just at the age now where where the whole family is going to be going um and then I am a helper of humans it does not stop at Amazon sellers I do Disaster Response I'm FEMA certified for Community emergency response I'm FEMA certified yeah thank you yeah it wasn't actually that hard it's more administ you know government stuff it's administrative stuff that you have to worry about but um yeah so I can deploy and have deployed in multiple countries um and and yeah so F was certified for that as well as uh detecting human trafficking and then as I stated earlier I started selling in 2010 and by 2016 I was managing three accounts and six Brands um most of those I've I've uh gotten rid of and I've focused on one brand right now and I'm still an active seller to this day and then uh 2018 is when I started at managed by stats and then I went to carbon 6 after they purchase managed by stats I went to trace viws which is a another company that does negative review removal and I I put uh I wrote down two years of R&D that's not me it's not just me doing two years of R&D I've got about a year and a half R&D and then another six months from an additional six months from my team who actually started doing it before me um and then I started Ecom triage so that's my my history there nice and uh let's go into a little bit of stats and what you need to know so a single one star review can cancel out somewhere between 10 to 15 five-star reviews it's it's technically 7 to 20 the lesser the number of reviews it seems the more impact a critical review has but uh you can estimate 10 so yeah he's very bad yeah look if you ask me that is that is bass Awards like I think in marketing I I believe this is the case but I believe in marketing in general it is known that an angry person will tell 10 people about their experience and a happy person will tell one person about their experience thought so like yeah his wife or exactly so yeah exactly so it it should be the other way around because the chances of people writing five star reviews as compared to the chances of people writing one star reviews are vastly different um but it's like how many people give likes and videos you know so yeah yeah exactly you have millions of views and just like hundred of likes yeah one of my adventure videos has something like I don't know 25,000 views or something like that I'm no I'm no YouTube influencer right um but 25,000 views that's decent yeah yeah it's a decent amount for for a motorcycle video um but I have like 890 subscribers or something like that it's like nothing so the again the subscribe to watch rate is vastly different right right so anyhow um here's a super important number you need to know if you go from a 4.3 rating to a 4.2 rating you lose that half star and that losing that half star translates to as much as a 50% reduction in your sales velocity um it could be 25% it could be more than 50% it depends on your category like if you're selling a fat burner there's a client I have he's at like uh 4.1 or 4.0 on his fat burner and he is the tippy top of the market and raking it in so you know it but generally speaking that losing that half star you can expect as much as a half 50% drop in your sales just overnight that can that can kill a business easily it can yes it absolutely can and so like you said earlier what do you do you advertise like crazy right but but your your uh a goes through the roof right your Roi nobody's happy yeah exactly um but that's what you have to do and here's the funny thing is you know you come to me and we go and you go hey just 30 days ago 60 days ago we dropped to a 4.2 and we know that it only it was these three reviews right well cool number one I may not remove those three reviews and if I remove three reviews it doesn't necessarily equate to the same weight as those three last reviews right and so I believe that every brand needs this as a service it doesn't matter if it's me or somebody else right um but a a service like this just to mitigate the brand reputation or the product reputation in this case because should be back yeah yeah and and look I'm I'm under no uh delusion that I should not need to that that I have to exist I should not need to exist I'm a seller too right there should be absolutely no reason at all for my company to need to provide this as a service it should be as a simple as it is at getting feedback negative feedback or just feedback where it's a product feedback uh product review instead of seller feedback it should be that simple but it is not um so yeah anyhow I have to exist for that reason right right all right so I think we all know that Amazon does not police their reviews well and they very often remove positive reviews but they don't tell you that it's a positive review they don't tell you which review it was they only tell you the As and when the uh when the product was ordered in some kind of date range right right so on these emails that Amazon sends out to their to to the seller I can't think of a single instance where it was a negative review that got removed yeah it sounds like Amazon it does does sound like unforunately we all wish that I mean they're very often they're just missing that tiny little bit that like distinguishing them from complete failure to a complete like a masterpiece but yeah but yet to see that happened yeah for sure yeah we we can hope right I mean all evidence to the contrary but we can hope so here's a couple of different examples and the review on the left says very slow on delivery product was good shipping horrible right what is that review even doing there and you can see like this is not that long ago this is November of last year right right what is that product what is that review doing there Amazon specifically states that a review like that is a direct violation of community guidelines because it's supposed to be a product review because Amazon handles shipping and logistics for us now you might ask well yes why isn't that there can't they just go ahead and run it through their Ai and find all the reviews they I certainly think they could do they they do not not a single instance have I seen them remove these reviews you you have to go the hard way uh on the other end this one is it's probably it could probably be removed but someone's saying that it's worthless crap that's actually product defamation to a degree um and so that's against terms of service as well so let's talk about fraudulent uh reviewers right if you look on the screen right yeah this is I you know you would you would think that well having been in the space for the last couple of years I'm astonished at how many of these types of accounts there are you typically see something like this where it's all very similar reviews in terms of title and body or you have one crazy scathing review that the that this is the only review that the buyer account did and they make all sorts of claims they say do not buy in all capitals they say buy or beware in all capitals stuff like that um and don't waste your money that's that's a big one right so if we inspect this one these top three uh on the on the top left top three it's all beauty stuff right and every the other thing that you don't know and you won't see in this is that if you look at the the timestamps of when they did these reviews they're all within days of each other those three reviews are within days of each other these two baby uh swaddles are within days of each other the four sippy cups or or Tumblers or whatever you want to call them the not Stanley's they are all within days of each other right it's it's it's almost unbelievable that Amazon cannot detect this oh they could yeah because you know they keep frightening everybody like uh don't tell your wife to leave you or ifie your kids your neighbors because you're going to get flagged and people do get flagged for that stupid reason and here you see the same thing no issues I mean even if it's like uh a month apart from each other like it still would would make completely it would be completely e easy for a bot to spot that and and erase them but it's un absolutely this is the stuff I detect every day for my clients you know and it but the thing is is that it's hard to get these reviews this these accounts banned even though there's glaring evidence of fraudulent activity and you know Amazon's got so much more data than I could possibly have access to and if I can detect it by down just getting the metadata on this stuff and downloading it and then and then running it through an AI and telling it all right give me you know compare these reviews to this list of things that are not allowed and give me a list good I get that tell me all the reviews that have um critical reviews that have an average that are above the average of how many critical reviews a brand gets in in a normal day right and so what we'll see is we'll get a product gets one critical review per day and then has a spike of like 20 18 15 for three days and then back down to the normal stuff like that yeah that's pretty obvious yeah yes it would be so easy for Amazon to do this but do they do it no because I don't think they actually love us even though they say they do yeah so here's some good news is that it is actually possible to remove negative reviews it is not easy but it is possible so uh this just so everyone knows this is this uh PowerPoint is not done so there's going to be like a sudden drop off like a cliffhanger but I'll tell you verbally a few things that you need to know I don't want to leave you hanging here so um if you remove a one-star review it can be like acquiring up to 15 written five-star reviews right that's that's a huge amount so if you go into what does it cost you to acquire 15 uh five-star reviews and you compare that to the cost of removing one one star review you it's it's a bargain it's yeah exactly yes it is and if you're doing both which I urge you do then that's great yeah what you you know on average what's the stats like 1% of people give a a view or something like that right something like that yes and a half still even if it's 5% still very low I think it's actually it maybe less than 1% yeah um yeah honestly I I I don't don't really know how to get accurate numbers on that because I Amazon doesn't really give it out like if there's a website out there um gosh what's it called but it basically is for detecting fraudulent reviews not necessarily on Amazon but all over the place and it's like uh they did some kind of case study and they just came up with a number and it and it may well be true that over 40% of the reviews on Amazon are fraudulent so um crazy it's crazy right and and that that goes both ways that goes fraudulent positive and fraudulent negative it probably is primarily Pro fraudulent positive but uh I don't Focus there um and and if you think about it like Amazon has been uh being scrutinized by the government at least in America right and so what I've seen them do is they are hiding reviews now so whereas you used to be able to see all your reviews they now cap it at 100 reviews you can only see the last 100 reviews and then a few maybe a few months ago they made it and and there's nothing particularly wrong with this I don't think but they made it that you can't even see the reviews unless you're logged into a Seller Central account which means of course they're able to track everything that you are doing right yeah yeah and so this has made it extremely hard for me because I have to conform to those rules as well right Amazon clearly doesn't here's here's my beef with this here's what really upsets me is go Amazon goes this is a 4.4 rating and but you and it's got 10,000 reviews cool let me look at the reviews and see what's going on oh you can only see the last 100 like oh okay so I should just trust that you're telling me the truth Amazon [Music] yeah when you put it like that yeah yeah exactly and and so me who my job is to help a brand have the best true representation of of that product if I can't access what should be public data and has been public data until Amazon just changed their mind after the government started slapping them around they went oh well why don't we just hide it all right that RS everything yeah yeah then then whoever's looking can't find what they're looking for right um I have solutions to to get around that but um I'm not going to go into that but uh you as the seller you can only see the last 100 I can get yeah between 80 and 100% of your reviews if if you don't if you've only got like uh 500 critical reviews I can typically get most almost all of them if you've got 5,000 critical reviews I won't be able to get them all but that's okay because I won't I won't be able to remove you know a thousand of them for you right so um yeah so any that's it's a bummer I I can get pretty salty about this being a seller and a service provider at the same time sometimes I uh I see I see Amazon's worst from both angles and I I have a very uh strong opinion of how they operate let's just say I can only imagine I can only imagine yeah you're in the I mean who's who's there to know about what's happening with the reviews if not if not you and the guys who who does similar um yeah yeah and look before before I got into this space I I like most sellers thought it was impossible and if it was possible it was black hat right that was what I thought when I when someone first introduced me uh themselves to me saying that what they that's what they did I was like cool all right well have a good one see you later and I literally brushed the person off so um but it's not it's not black hat it's just uh administratively intense and annoying and persistence is key and on average how long does it take to have a you removed so on average I mean yeah yeah on average once once you on board with me you will typically see the first review or reviews drop off within 30 days and then from there there's literally no average it can go up it can go down we can't just blast Amazon with a bunch of cases because each reviews its own individual case or email or form or you know report or whatever um so we have to touch your account and then back off wait for responses escalate add a few more back off wait for responses stuff like that so it's it's there's there's a very fine Cadence to which we are yes exactly and it doesn't matter if um you know you you sell let's say you sell a ball for horses right to play with and it doesn't matter if uh and I've seen reviews like this where it says I got this ball for my horse and because of this ball my horse killed itself and these guys this this brand only wants to kill horses like I'm not even joking I've seen reviews like this um that one's made up but uh yeah yeah along those lines yes oh like very close along those lines caus my kid to go to the hospital blood everywhere blah blah blah and it's like this little light you know yeah then then my grandfather died and ET yeah yeah so it's it's uh it's ridiculous it's what it is but yeah if if I can okay so to answer you there there's no number what what I can say is that I'm able to remove between five and 15% of the critical reviews but this takes months right um sometimes customers come to me and say I've got we we've got Lightning Deals coming up we've got Black Friday coming up and it's like two weeks beforehand I'm like look I'll do what I can but don't expect anything because you you're late you're way too late like we should have started in June yeah it's all about setting customer expectations and yeah it's it's what we do very often before we even start working with somebody just okay what what was um what were your previous efforts how did it came up and what happened and what do you expect in next 3 to six months and very often people come to realization like okay that's not realistic no but nobody told them and uh we usually back our opinion with data and from there it's I mean sometimes it can be hard to hear that because it's something you don't don't want to hear but after all I think after some time they actually realized that it was maybe the best thing that they heard about their product their business because I mean I'm all about honesty and transparency so if something's not not right then I'm going to save you some money uh from hiring an agency to solve a problem that's not up to us for any other agency or individual it's about your selection of products or or you had your time when the sales were great now move on yeah yeah in many cases ultimately what I offer to to a brand is not necessarily a revolutionary hey I took you from a 3.9 to a 4.8 right it's more along the lines of I got you back to a 4.3 or I maintain a 4.3 or above give giving the product a a longer lifetime value right and so you can continue to profit on it and because when when you have that higher conversion rate when you have the the higher sales you don't have to spend as much in PPC don't necessarily have to spend as much in PPC right um so what what this slide here is is um you know when when you're removing reviews and some of what I'm going about to tell you is still theoretical and I've I've I've seen it enough times for me to think that maybe this happens every time but I don't have the evidence to back it up yet but as I'm removing reviews and as you is as you the brand are increasing your positive reviews is to the best of your ability if we can get actually let me back up a second generally speaking because the weight of negative reviews is so much more than positives the general rating of a product is almost always downtrending you know ever so slightly in between those star ratings but it's going to it'll go down so if you look at a lot of products over the course of 12 or 24 months they're down downtrending for for two years you know so yeah I saw that happening actually yeah yeah so if I can revert that Trend by removing negative reviews and you the brand adding more positive reviews as much as possible if we can revert the trend so it's generally uptrending the evidence so far is pointing to that you will get an increased uh you know more sessions more conversions which can lower your PPC cost and then you have higher sales and so you have higher profit right um I'm still aggregating data on that but I'm pretty confident in in my assessment on that so let's say danan that's all well and good but I don't want to pay you right I don't want to pay you to do this well that's totally fine um does that happen well initially yes initially yes but people come back to me because they know the value of their time as compared to what I'm charging is there's there's no contest there typically speaking right if it's a brand new brand it makes sense for them to spend a lot of time do it but they still come back to me many many times so what you know is available is that you can click the report review button which I've oh I forgot to put the oops I forgot to put the quotations there okay but anyhow I told you this wasn't a completed spread uh yeah but you were the only one who saw that actually oh yeah oh I hate that stuff bothers me so okay so oh my gosh and I misspelled button geeez all right must I was working on this too late the other night no worries I mean just just stop pointing out the issues and errors Andor sorry it's my job to find the problems all right so what you know you can do is you can click the report review button which I have no evidence of that ever doing anything um and I think but I do think that Amazon Aggregates that data and then they'll do like these purges maybe I'm not really sure um you can send an email to support or community help community help maybe you get an answer probably you don't uh and if you send an email or a case to Seller Support they'll typically respond to you by saying yeah we don't do this uh and you need to tell community help this right uh and then maybe you uh email Jeff Bezos that was a tactic from uh yeah exactly you're everybody's friends good old Hefe um yeah and uh you know back in 2007 that uh that was a really good tactic so how do you get REM reviews removed and this is where my oh no I I've got a slide in here so th this is what I do um and technically you can do the same thing with with AI it's quite easy to train it on Amazon's Community guidelines and then get reviews back I have way more content and data from Amazon than just the community guidelines that I that I utilize to find this but basically what this is what I do is you give me an Asin I run an audit on your entire account and all the all the Asin that you sell and how many critical reviews you have for each and all that stuff and then uh you decide hey I want to go after these all of these asens I then download those reviews run them through an AI get a list of the ones that are uh against Amazon's Community guidelines and then I put together a strategy on the right hand side this is all me right once once we've decided the what we're going to do and what what asens we're going after you are done at that point you are completely hands off and it's just on me because it's just an administrative exercise so then I'll put a strategy together and then we'll start filing cases for each as and then we follow up followup followup and hopefully we get reviews removed nice so and tell me please um if you can give me just a little bit more context and for everybody listening what's the usual process like after this uh do sellers actually tell you hey go ahead and remove 10 reviews or five removes reviews or hundreds or how all of them like what what's what is it that people usually do what are the options um and how you guys operate are there any contracts how do payments work and something around those lines just so people can know what to expect yeah sure that all excellent questions I'm actually glad you asked them so um the strategy is most brands have us go after all their products unless they're going to uh stop selling a product uh part of the reason reason for that well the reason outside of getting reviews removed on those is because the slower that I can rotate through your asens the better the chances of getting reviews removed especially on the ones that are typically going to be the most critical for you because they'll have the most reviews right and the reason for that is that and and I I don't understand why this is the case but if I'm only working on one or two a which I've tested this Amazon eventually just kind of stops listening but and it's it's the same case if I'm only going after onear reviews so if I'm only going after one star reviews I will remove on average half the amount of onear reviews as I would if I were going after ones twos and threes so my best guess as to why that would B is that support or community help or brand registry or fraud detection units wherever we send this stuff I think that they're going okay they're not just trying to only get one star reviews remove their looking broad scope here yeah just to clean it up yeah yes um and so it's you might so you wanted to you also asked how many many reviews do I remove let's say someone wants to get five removed it unfortunately it does not work that way and the reason it doesn't work that way is because it's dependent entirely upon the person that sees the case for them to make the decision that they approve or disapprove the removal of that review or escalate it or transfer it most most of what we do gets transferred to somewhere I don't even know where and I have tried to find out um so it's not a targeted approach unfortunately it is more of a shotgun approach like we need to let's try these 10 right see what we get back good one of those REM got removed now all 10 of them were in violation but one of them got removed right good okay good let's leave those other nine alone and we'll escalate them in a week or five days or 10 days or two weeks or whatever it is whatever our Cadence is let's try these seven reviews right right right um so if you want one review removed or five or 10 reviews or only five reviews removed per month that's not exactly something I can offer but I can give you a decent estimate of what to expect so if that's within your scope of of uh expenses then that's totally fine and it typically is because at the end of the day removing reviews negative reviews translates into more money for you yeah it's and it's good RI yeah exactly exactly it's um it's more than more than good I would say yeah and um what how do you guys typically charge like per month or per removed review how that works so I I charge once a week for re removed reviews from the prior week oh nice yeah because we need to like there rarely but it has happened where a review drops off and then comes back on the next day and I think that the reason for that and I'm talking extremely rare out of thousands upon thousands I've only seen it like four or five times but based on that we put in a policy we need to double check 24 hours later to ensure that it's actually gone um and so that's that's why I charge Monday for the week prior that's cool that's cool yeah yeah uh yeah uh oh that's it uh yeah but actually I I I told um I told everyone that I'd give you some tips that are not in here um but I want to answer your questions first eigor if you have any more um well I don't actually the the biggest one were like uh the how do you guys usually charge and that was really important for me and for all the the sellers I'm working with um also I would would like to know like when I explain to Brand owners how these things work they're mostly surprised by how many of them are eligible to be removed so it's like uh when you mentioned the there was the one mentioning like workless crap so the square words uh just I I think I mentioned like five or six times uh the example on on on those lines and people were really surprised what's possible to do what's possible as a solution for them because they they couldn't even imagine then that can help us help them sorry so I think um yeah yeah pretty as I said at the beginning I really like what you do because it's it's so useful that I cannot stop explaining to people to contact or anybody else who does that I don't know don't know many companies but really um it's pure gold in my opinion to have yeah those those frustrated reviews without um Good Reason removed yeah I mean sh happens and and that's life but that shouldn't affect your business your really you worked hard to build something and then some I don't know uh somebody who's fr frustrated gives you a terrible review and then you're done that that shouldn't be like that I mean I know life not life is not fair and we get that but still whatever can be done should be done I think yeah I agree look you know the the vast majority of those of us that are selling on Amazon we just we're just doing a good business trying to do the best we can in business take care of our families right some of us don't have families so we take care of our expensive cars you know right I I have a family uh they're more expensive than my cars uh but but you said the garage is like second yes it and it is at at minimum anytime I have to like I'm a fully trained this is I didn't go into this but I'm actually a fully trained Master Jaguar technician um and and the engine and transmission that are in my Rover are actually uh from JAG that wow Jag at the time yeah so I know how to work on it but I don't have the time and all my tools are in storage now since I I I left my house um anyhow not important but basically every time I put it into the shop it's at least $1,000 do I don't think I've ever paid um maybe I did like 750 once but it's basically $1,000 every time yeah you know and I pre-diagnostic because I know it's wrong so right now my wheel bearing is no good and I and so I check it and I bring it in I'm like yeah replace the Hub and like who diagnosed him like I did I know what I'm talking about it's good just it seems like you're more off-road than onroad right yeah yeah that is a full-blown expedition vehicle it it sees its uh it sees hard miles for sure yeah and I know there are many many sellers doing similar stuff so yeah it's it's better to earn money selling on Amazon than than not then than burn money better to earn money on Amazon than burn money on Amazon because you can do that too yeah it's getting more easier and easier every every week I would say yeah let me uh wait wait let me go into sorry to cut you off I need to go into the tips for the people to get reviews removed there's super important yeah so I don't want to forget to do that so number one when you're filing the cases with Amazon forget about your opinions and your feelings Amazon doesn't care okay you need to put just the data you need the as you need the buyer you need and the link to I put the link to each but the as the buyer the title The Body what the violation is and then quote the violation on community guidelines that's it okay a lot of work it well I mean just that part yeah sure it is um but you know you get really good at the at the community guidelines and reading a review you go boom that part right there right um I go I would go ahead and click the report button I don't know I don't think it does anything but it's there so do it um and then I would say go ahead and try if you think it's fraudulent go through Seller Central through Seller Support and and give them as much as much evidence as possible as concisely as possible um it seems that less is a lot more with Amazon so don't go into a whole thing about why to say this is fraudulent they they're doing this here's an image that shows it kind of a thing um let's see community- help amazon.com is the email to send uh reviews that are in viation you may or may not get a response you may get a response that says we've investigated this and we found that it doesn't violate even though it clearly does send it back again follow up right and then in brand registry I can't remember off the top of my head precisely where it is but there is a form to submit uh reviews that are in violation so you'll never get a response from them at least I've not and every single case is trans transferred and I don't don't know where and trust me I have been in Seattle to the recycle be yeah exactly so the take that data into account start there if if you can't do it from there and I I say go ahead and try because if you don't have to pay me then hey that's more dollars in your pocket depending on how much time you spend right but um but otherwise I'm here you know I it's it's a free audit for me to get started anyone that's listening to this uh I I've got a $500 onboarding feed that I'm totally willing to wave just just mention eigor in this podcast and I'll wave that $500 fee and then uh I'll get started for you nice and what is the best contact option oh um uh just go to Ecom tri.com and then and then book uh a time with me nice uh it'll be 30 minutes if if you don't see a Time on available that works in your time Zone um then you can just email me danan ecom.com so it's D at Ecom tri.com and then we'll go from there nice nice Dan thank you very much for being my guest it was pleasure talking about this Hot Topic yeah yeah yeah and uh sorry if I got a little bit too heated there I hope I didn't but uh I do get yeah I do get rather passionate about this I think it is act actually total that we even have to go through this that I have to do this for sellers yes but I completely understand your position I would I would do the same because it affects so many things it affects so many lives at the end of the day so yeah completely understandable that your passion about it yeah thanks okay then have a nice day all right you too bye bye bye