Amazon Prime Day 2019 Strategies For Sellers

hi everyone this is Jelena from Amazonia PPC we have prepared the short video for you to share a couple of last minute tips and tricks that you might be able to use for your seller central and vendor central accounts for the prime de 2019 as you probably already know this this year is prime name is going to happen on 15th and 16th July and this is going to be next Monday Tuesday so you still have a couple of more days to react and just do background checks on your account and we're going to share a couple of things that we feel you should definitely check before Monday just a little bit of background on the prime day back in 2015 on 20th birthday Jeff announced that they will start an event that will be in the middle of the summer that will have deals that are even better than Black Friday Cyber Monday and this was announced as a celebration of their 20th birthday so year over year they have repeated this kind of success that they have shown in 2015 and it's become really really big and ending results such as 770 sold items per second which is really a lot of sales everyone is saving money before the prime day in order to spending spend it on the best deals and also sellers are getting more and more strategized about prime date so to make sure you're completely ready for this year's prime day here are a couple of tips that we prepared for you and make sure you follow them first of all you need to double-check your product listings recently Amazon announced that ASIS that violate their new title guidelines will be suppressed in otherwise you your you will receive all their being removed from Amazon without actually being removed you you just won't be able to achieve you won't be able to be found by customers if you don't abide by their new product title guidelines basically what we have tried we're trying to we're tried to kind of understand what they were actually meant by having your first 50 identical characters as product label which basically means that you need to change the labels this that isn't necessarily going to affect your performance of the prime day but the next big dates 22nd of July when this were to take effect is pretty close so you should make sure look into that before July 22nd so first of all there there are two things that you need to remember two main things if you want to stay afloat and I would even add a third one so there let's say three things first of all make sure that your product labels are identical as the first 50 characters on the product label are identical a cheap product titles second of all product titles should not be longer than 200 characters and they the third thing that I would add was that you should not have any kind of weird characters that are difficult to read information Mark's different points symbols no incentives to buy or any kind of meaning that like that look like it sound like you were shouting at customers so make sure that you have a nice little line of clean text of 200 characters that are identical with the first where the first fifty ones are identical to what you have on product label and you should be pretty safe there but they're surely specifically as a preparation for the prime day what you should do is some general listing optimization which means getting your product titles descriptions key part of features tightly tied it up and also making sure that it has branded content if you wanted and your storefront really look like the best features that your products have to offer and their benefits and just making sure that you have enough inventory that your back-end search term strengths are with like being what you are most relevant features of the products are and just overall make sure that your product images and videos if you have an option to add them are aligned according to the best practices and make sure to maximize the potential of conversion rates from your product page once you earn that click on the product that's that's the main point so if you have a lot of listings going on if you're running a lot of products and selling them on Amazon then I suggest that you first focus on the best sellers and what I've historically proven to be your best sellers and then sort of kind of prioritize which ones will update before the prime day and which ones to believe for later next thing is to make sure you have enough inventory that's really really one of the most important factors and there are two things that a nine algorithm cares about which is performance and relevance one of the relevance factors that are related to performance is the amount of items that you have in stock this is used as kind of metric is used to calculate your probability for sales velocity which means translated to a simple language it would be algorithm is calculating how much potential sales you might be getting month over month so if you have enough inventory if you have a lot of items you should not consider that as your business expense it's more like an investment because you have assets you have business assets the sell that will generate you cash flow especially before big dates like prime days so if there's anything you can do to ensure high ranking that's ensuring that you have a amount of inventory and this kind of metric is 100% under your control so make sure that you fulfill it with careful planning and high and long-term mindset leverage the finding traffic to generate brand awareness what we mean by this basically on prime day usually there are traffic doubles and users are not only coming to the website more frequently but they're also spending a lot more time than what they usually do on Amazon simply because they're looking for the best deals there is a great opportunity for your business through generate brand awareness with new users that are new to Bryant by grabbing their attention on the Pride Day and this is one of the specific strategies that we do for our clients that we'll share with you for free basically in order to do this strategy would have to be first of all in the brand realistic program and still and first be brand registered on Amazon in order to be able to plan sponsored Branstad's basically you would create one separate sponsored brand campaign that will target category keywords not just you're basically not your branded keywords but category keywords which means generic keywords that look like they're relevant to your type of product and specific to your type of the product but not actually generate not actually targeting your brand so with these types of keywords you will sort of generate cold traffic to your listings and bring them to your storefront and it should be combined this type of strategy and additional budget does specify just for the prime day just for the sponsor brands campaign for the prime day should be combined with some kind of discount for prime day you need to have a USB you need to have some kind of unique selling proposition that will invite your users to comment and purchase and make make that make that initial first purchase they usually cost the most it is the most expensive but you basically bought yourself a customer that day and equally important part of the strategy is that is each new to brand purchase should be followed by a call to action for them to leave you and purchase again so basically that's when you sort kind of close the circle and you should definitely follow up it said it said it automated email as well and packaging inserts as well but first an automated email that will invite them to leaver you and also that automated email should have its prime arable the generate brand loyalty and establish that first connection to the customer that will be more likely to purchase from you again so prime day as a great opportunity to generate brand awareness is one of the strategies we all supply for our clients stay competitive during peak by consistently increasing your base that's another tip that we've been tipped that we have for clients and usually what we do during prime day we stay sort of we monitor the campaigns on hourly basis and see how the suggested bids changed so we stay competitive during this whole day by consistently creasing beds to what the system wants and you will see all these suggested bids dropping in your campaigns doing second or third day after the point a so this is a tip that's only lot relevant for two days that the prime day is going to last this year so best recommended additional practice practice as well for Amazon that's that's recommended by Amazon directly is that you increase your daily campaign budgets by two hundred percent during the five-day so that you sort of have coverage both in the keyword level as well the campaign daily budget level and after the peak you can always go back remember to bring your budgets back to normal but it's very important to invest in that budget to stay competitive during its peak peak times such as pine Day Christmas Cyber Monday Black Friday and other big dates that are that are also present throughout the year another tip is to use the packaging inserts to nurture your new to brand customers like we previously mentioned you can use pine de traffic overall to increase your brand awareness and generate some new customers but packaging insert will definitely help you do this first of all what our packaging inserts packaging inserts are small snippets of pieces of let's say notes or messages that are complementary to your product and adds additional value to the product without it's very important to mention that they should not be diverting sales or traffic outside of Amazon that's that's not that's totally against Amazon's rules so you shouldn't be doing that but here in this image you can see how there's one discrete little message thank you message thank you for purchasing with additional like little icons that represent their social media so it's a very discreet way of letting your customers know that you are thankful for their purchase that you're kind of trying to connect with them make that first connection with your new YouTube and customers but at the same time letting them know that there's still a lot of a lot of additional content that they might be able to find under social media another idea for packaging insert would be to add a three short book like for example book of recipes for a spiralizer product or for example if you have any pillow that helps users get a better sleep then you like little three earplugs or something some kind of additional value that will provide additional value to your product and help you stand out from the competition as well also you can add added warranties that will generate first connection with your customers and they will interact with your brand more so you stay memorable packaging inserts should be followed by a very well thought through and worked on packaging it really is something that should differentiate your private label product from the competition so it requires much much more thoughts but if if you want to do one quick thing there are different couple of cheap ways where you can use packaging inserts and increase brand awareness of branding agent so if you follow these packaging inserts are these packaging inserts are followed by automated emails asking for your customers to leave you ask you the politely to leave an honest with you of course then you're much much more likely to actually generate that one review because you're present offline and online Danika persistently reminding them of the brand's presence which will usually effects in pretty pretty good results so that's easy to packaging inserts another way of standing out from the competition on prime day are Lightning Deals and a lot of sellers are just consistently year over year repeating this mistake that there are too late to sign up for a lightning deal and simply because this type of arrangement and application is done weeks before the prime day and usually sellers who have either learned this lesson last year they were late so they didn't want to be late this year and they were early on in the application process or just sellers who have that long term type of mindset that they planned things ahead they usually grab their seats went before prime date and in fear late too late for lighting deal there are alternative options that you can use the still stand out from the competition first of all that would be to apply coupons when applying coupons to your product you should make sure that they are interesting enough for users to divert from from a product that is a lightning deal your perceived value of your discount should be interesting enough for them to pay attention to your listing so if you didn't plan ahead if you didn't have this long-term plan for a prime day and didn't apply for lightning deal in time you can make it up through paying more or like giving up on your profit margin for two days to generate some sales some additional sales so that would definitely be something you we consider you should do adding coupons to it and additionally as a vendor you can use deal at the day option to make your products prominent on the search results page here you can see that view current deal and screenshot here it's 30% off it's definitely something that's interesting that I'll click on and regardless of other lightning bills so if you miss the lightning deal don't beat yourself up over it just try and use alternative options that you can use and still leverage some of that prime date traffic that is waiting for you so after the prime day for example Amazon's internal source sources that we read they say that users customers they stay engaged and ready to continue to shop even after the prom date so from their sources the the shoppers generated higher category search one in 14 days after the prime date verses prior finding what does this mean first 14 days of July basically first two weeks would have a lower search volume and then later on after the prime day it usually increases much much more than what it was during the first two weeks of July what does this mean you can sort of read and contemplate this information to your advantage to make sure that you increase your daily budgets throughout the whole July if we can afford it that would be that would be the best practice to increase your advertising daily budgets throughout the rest of the two weeks until the end of July if you can't do that then don't worry there are lessons to be learned that front of things that didn't exactly turn out exactly the way they planned just make sure you don't repeat that next year and of course there are other things that you need to prepare for which is Black Friday Cyber Monday and Christmas and you have plenty of time to do that so make sure to not miss the best strategies that we will share for those dates as well thank you for watching and if you feel like you need additional help or you would like to have some additional advice feel free to contact us we offer free consultations with our experts and are more than happy to help thank you for watching