Amazon DSP Ads Budget: From $35k to $2k Monthly Spend Requirements

Published on November 26, 2025

About this video

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In this video, I break down Amazon DSP advertising and how much budget you actually need to get started. Amazon DSP was previously hidden behind high spending requirements of around $35,000, but now you can access it through agencies with much smaller budgets. I share how I've personally managed Amazon DSP campaigns for as little as $2,000-$5,000 per month and achieved impressive results.

Amazon DSP isn't just for brand awareness campaigns. I've seen return on ad spend numbers of 8x and 11x, not just on remarketing but across general campaigns focused on profitability. The platform is evolving rapidly and now includes keyword targeting alongside traditional audience targeting, making it look more like a mix of Google Display Network and Amazon sponsored ads.

The key advantage of Amazon DSP over sponsored display ads is the advanced audience controls. You can exclude previous buyers, target competitor audiences, and create sophisticated targeting combinations. Through Amazon Marketing Cloud data, I've observed that brands running Amazon DSP ads on top of sponsored ads increase their purchase rates by 2x, 3x, or even 4x depending on the category.

This integration between Amazon DSP and sponsored ads signals major changes coming mid-next year. DSP will become essential for serious Amazon advertisers who want to maximize their advertising performance and stay competitive.

Contents: 00:00 Amazon DSP Budget Requirements 00:52 Amazon DSP Access Through Agencies 01:16 Real Campaign Performance Results 01:47 New Keyword Targeting Features 02:22 Advanced Audience Controls 03:17 Amazon Marketing Cloud Purchase Rate Data 03:34 Future DSP Integration Plans

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Transcript

Hi guys, welcome to another video. In this video, I will talk about Amazon DSP. How much money you need to invest in DSP to be able to use it properly. Is there any additional guardrail and a little bit additional information around how Amazon DSP is going to merge with sponsored ads? And what are some of the signals that we can see that that's coming up uh probably mid next year. So, um, Amazon DSP, as you know, uh, was under a veil of secrecy almost because you need needed to have around, I think, $35,000 of ad spend in order to use it. But that's not the the case anymore because you can use Amazon DSP through various agencies who have a seat available through Amazon DSP. Now, uh, personally, I've ran Amazon DSP campaigns for as little ad spend as $2,000 per month, $3,000, $5,000 per month. Brands who use it can use it for awareness, but DSP is not for awareness only, as I will show you in a minute. But also I've seen um pretty good return on ad spend while advertising like focused on return on ad spend. We've seen eight, we've seen 11, not only on remarketing but in general. What is Amazon DSP and how it's changing? You can see here that uh recently they've added keyword targeting to Amazon DSP. In the past it was only audiences but now you have keyword targeting. So when you click uh you can search for keywords, you can enter your own keywords and you know it it's it's changing. So it it kind of starting to look like like a mix of what we can see in Google display network for a decade now and a mix of what what's available in sponsor ads. Of course there are audiences. There's this additional contextual targeting where you can also target similar as sponsor display ads um on sponsor ads platform. You can add categories here. You can add products or related products and keyword. It used to be here but now they moved it uh to be separate. What's good here compared to sponsored display ads on um advertising console is that you can add you can add additional audiences and you can exclude some of the audience. So this is very important. You can exclude previous buyers. You can exclude whatever you like to exclude. Exclude all the people that already saw your ad, you know, but you or you can target only people who saw your competi competitor ads but haven't purchased. You know, everything is possible. So yeah, I I hope this video is uh has helped you understand what DSP is, you know, because I've seen as I as I covered in my previous videos, I've seen through Amazon Marketing Cloud that whoever runs Amazon DSP ads on top of sponsor ads is increasing their purchase rate significantly two times, three times, four times depending on the category. So it's something that will be a must in coming year. So consider it and let me know if you have any questions around it. Stay tuned for another video tomorrow.

Frequently asked questions

How much budget do you actually need to start Amazon DSP advertising?

Amazon's own managed-service DSP requires a minimum of around $50,000 per month, which puts it out of reach for most sellers. However, by accessing DSP through a qualified agency that holds a DSP seat, brands have been able to run campaigns for as little as $2,000 to $5,000 per month. The agency route removes the enterprise-level spend requirement while still giving access to the same inventory, audience data, and targeting capabilities.

Is Amazon DSP only useful for brand awareness, or can it drive direct sales?

DSP is commonly associated with upper-funnel awareness campaigns, but it can also be focused on return on ad spend. Real campaign data has shown ROAS of 8x and 11x, achieved not just through retargeting but through general campaigns optimized for profitability. The key is using the advanced audience controls available in DSP, such as excluding previous buyers, targeting shoppers who viewed competitor ads without purchasing, and layering audience and contextual signals that are not available in Sponsored Ads.

How does Amazon DSP differ from Sponsored Display ads, and what makes it more powerful?

Both formats serve display ads, but DSP offers significantly more audience control. Within DSP you can exclude specific audiences such as previous buyers or people who have already seen your ad, target competitor audiences, and combine keyword targeting with audience targeting in ways the Sponsored Ads console does not support. Amazon Marketing Cloud data has also shown that brands running DSP alongside Sponsored Ads increase their purchase rates by two to four times compared to running Sponsored Ads alone, depending on the category.