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Amazon Listing Optimization for Mobile 2024 - CVR Optimization

Published on May 11, 2024

About this video

Amazon Listing Optimization for Mobile 2024 - CVR Optimization - How to Maximize Your Conversion Rate on Mobile Traffic. *FREE Google Sheet template included!*

With a staggering amount of traffic coming from mobile devices, failing to optimize your Amazon listings for mobile users means you're leaving money on the table. I'll show you how to access detailed page sales and traffic reports on Amazon to discover the proportion of traffic you receive from mobile apps and browsers.

For more actionable advice tailored specifically to your business, visit: https://www.amazoniappc.com

šŸ“Š *Understanding Mobile Traffic:* For instance, if your total number of sessions reaches 1700, with over 1200 coming from mobile, it's clear where your focus should be. I'll walk you through how to simulate the mobile experience using developer tools and why this perspective is crucial for your listing's success.

šŸ–¼ļø *Optimizing Images for Mobile:* Learn why images are pivotal in mobile Amazon listings and how unclear or non-optimized images can drastically reduce your conversion rates. I'll guide you through optimizing images to ensure they are crystal clear and compelling in the mobile view.

šŸ“ˆ *Impact on Conversion Rates:* Watch as I demonstrate with a practical example how even slight changes in your mobile optimization can affect your overall Amazon conversion rate. Discover how optimized images for desktop differ in impact from mobile-optimized images and how this affects your sales.

šŸ’” *Actionable Tips:* I'll provide you with actionable tips to enhance your Amazon listing product visibility and conversion rate. Whether you choose to optimize in-house or hire a professional, the outcomes can significantly alter your business's bottom line.

00:00 - Intro 00:15 - Find your Mobile to Desktop Traffic ratio 00:57 - Live example of Poor optimization 01:09 - How to simulate Mobile View 02:10 - Image quality on Mobile 02:39 - CVR Improvements Differences 03:00 - Mobile CVR vs Desktop CVR

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Transcript

hi guys okay let's talk about importance of optimizing your listing for mobile traffic now if your listing has much bigger uh chunk of traffic coming from mobile then you're really really leaving money on the table how to to to know that well well you can go to your business reports sorry and then uh going to detail page sales and traffic uh report and then on the right you want to include the columns uh for sessions mobile app and sessions browser now then take a look at your stats so for example this is this is a great great example really so you can see that total number of sessions is 1,700 and 12200 uh more than 12200 of those are coming from mobile app now if you haven't optimized your listings from mobile that means that your conversion rate on mobile is going to be poor compared to desktop to illustrate that let's uh see the perfect example for this listing okay so how to to to illustrate that you you want to go ahead and change to the mobile view now go to the settings more tools and then click developer tools now uh once there you need to enable the this little button toggle device toolbar now what that does is it simulates the look of the page on your mobile device you can change a different device over here then let's uh refresh the page let it load a bit okay so then let's see the images the images are more most important because once on an app you can test that yourself by going to the Amazon uh shopping app uh most of the people are just browsing images in uh bullet points are way down below that so uh decision to buy something or not are is mostly driven by by the information of images now uh on the second image we already see that these Tech this text is really not that clear not to mention the the third image so nobody's going to read through that and if uh they're missing a important information they may uh not be aware how to use your product and you're going to get a big re refund uh return rate so really optimizing for mobile really really important uh look at this text so really unreadable now uh to illustrate even more I've created a little table here uh so different conversion rates for the same number of clicks you can easily see that for example uh even a slight change in conversion rate uh changes the number of orders now uh for example uh if your images are optimized for desktop you're going to get have better conversion rate and this is going to be on average and of if you're not optimized for mobile you obviously your lower conversion rate is going to be you're you're going to have lower conversion rate now uh all the average on that is going to look like like 6.77% so that will lead you actually to uh having completely uh wrong Assumption of your conversion rate now to illustrate it even more so 11% on desktop is actually is going to be after 3,000 clicks for example that's going to be 330 orders while on mobile that's going to be that's close to 4% so let's it's going to be 120 so nearly 200 orders less uh on mobile so clearly you're leaving money on the table uh yeah so so optimizing images on your listing is really uh easy you can have someone inh house or you can hire somebody to do that but the the outcome that you're going to see is going to be huge so I hope this helps you um and let me know if you need any further CL clarification on this subject okay bye guys

Frequently asked questions

How do I find out what proportion of my Amazon listing traffic comes from mobile devices?

In Seller Central, go to Reports, then Business Reports, and open the Detail Page Sales and Traffic report. From the column customization options, add the Sessions Mobile App and Sessions Browser columns to the report view. This breaks your total session count into traffic from the Amazon mobile app and traffic from mobile or desktop browsers, giving you a clear picture of how many shoppers are reaching your listing on a phone versus a desktop. For many listings, mobile app sessions alone represent the majority of total traffic.

Why does a listing that looks good on desktop often underperform on mobile?

Product images that are designed and reviewed on a large monitor can appear cluttered, text-heavy, or illegible when rendered at mobile screen size. Infographic images with small fonts, dense layouts, or low contrast that read clearly on a 27-inch screen can become unreadable thumbnails on a six-inch phone screen. Since mobile shoppers make most of their purchase decisions based on images before they scroll to bullet points or descriptions, an image that fails to communicate clearly at mobile size loses the shopper before they have absorbed the key information about the product.

How can I simulate what my Amazon listing looks like on a mobile device without owning every phone model?

Open your listing page in a desktop browser such as Chrome and access the browser's developer tools, typically by pressing F12 or right-clicking and selecting Inspect. Within the developer tools, enable the device toolbar toggle, which simulates how the page renders at various mobile screen sizes. You can select specific device models from a dropdown to see how your images, title, and layout appear at that exact resolution. This is a fast, free way to audit your listing's mobile appearance without needing to test on multiple physical devices.

How much does mobile conversion rate differ from desktop conversion rate, and why does it matter?

The gap can be significant. A listing that converts at eleven percent on desktop might convert at only three to four percent on mobile if the images are not optimized for smaller screens. When the majority of your traffic is coming from mobile, your blended conversion rate in the business reports reflects a weighted average of both, which can make the underlying mobile problem invisible unless you look at it separately. In a practical example, if a listing receives 3,000 clicks and converts at eleven percent on desktop that is 330 orders, but the same 3,000 clicks converting at four percent on mobile produces only 120 orders, a difference of more than 200 lost sales from the same traffic volume.

What specific image characteristics should I prioritize when optimizing for mobile shoppers?

Text overlays on images should be large enough to read without zooming on a small screen, which typically means fewer words per image with significantly larger font sizes than what looks balanced on desktop. The core message of each infographic image should be immediately visible as a thumbnail before the shopper taps to expand it. High contrast between text and background improves legibility on mobile displays in varying lighting conditions. The first image in your gallery is the most critical since it appears as the thumbnail in search results, but the second and third images also influence the buy decision before a mobile shopper scrolls further down the page.

Does improving mobile listing optimization affect my PPC performance as well as organic conversion?

Yes, directly. Your PPC campaigns send paid traffic to the same listing page that organic shoppers visit, and if a significant portion of that paid traffic is coming from mobile devices, a low mobile conversion rate means you are paying for clicks that are less likely to convert. Every percentage point of improvement in your mobile conversion rate increases the number of sales you generate from your existing PPC spend without changing your bids or budgets. Listing optimization and PPC are not separate problems; the listing is where PPC investment either pays off or is wasted.