Amazon Brand Store - Must Haves for a Successful Brand

hi guys okay today I'm going to talk about branding on Amazon so what that actually means it means uh I'll show you the importance the Practical importance of having a storefront having A+ content and regularly uh doing posts also I'm going to be talking about the importance of having a website okay so I did a basic search knife block on Amazon and obviously you can see some of the guys are paying sponsor brands of course sponsor products Etc many many different options um now I've clicked already a few just to have everything prepared so this one is really great so it has a 4.7 star rating a lot of reviews uh everything is is fabulous um so if somebody is interested in this uh magnetic knife holder and want want to see more about the brand obviously they can click on the on the link to visit their storefront so let's see now what happens is this uh this brand doesn't have a storefront maybe they don't they aren't even brand registered so they are not able to to to have storefront so what then happens when somebody clicks on their on their storefront it's actually just a search of their brand on Amazon and again downside to this is that again somebody's showing sponsor brand ads sponsor products just a classic search all those competitors uh are now bidding on their their brand name and their ads and products are showing up both sponsor products with Pro sponsored and organic now let's see another example again really 8,000 reviews 4.8 Stars let's see the brand boom same thing search so immediately somebody's drawn away to to buy more products from this brand um now I also prepared some of the better the better options so if you have if you if your brand registered and don't have an Amazon store because you don't have money to to to buy to employ somebody to create it for you or you don't have knowledge trust me next brand I'm going to show you they have just a basic storefront just their products listed over there so take a look at this when you click on the Hall of Folk Store you're going to be presented with just basic storefront so most important products are listed there so notice no ads no anything just clear store from best sellers that's it they even have a a small menu over there so it's much better to to create this and trust me it's so easy that you can create this in a in 10 minutes if you never done this so create just a four blocker or whatever you like and play with it make sure that you create a mobile version first then move on to desktop because you want to be optimizing mobile first because it's most important then desktop traffic um okay let's see now something even more better so let's move to the handles this is Big Brand big storefront really fancy one good images presenting um also uh each image is clickable so it has a call to action like shop now with for cutlery for cookware shop here for Ceramics etc etc so really this is how how it should look like obviously this is a big brand and that's expected from them uh now also important thing to notice uh is that how many of these guys are actually using a plus content so let's get back to all of them and see how that go so the first one without a storefront they obviously don't have any plus content most probably that they are not brand registered second one also nothing there so you're what what what's happening uh without the A+ so you have these frequently bought together then based on your recent views and some sponsored results again sponsored results videos from other brands for this product and then some basic description that's it you draw the the attention is drawn away from from the actual listing let's see the other one nothing absolutely nothing absolute disaster and I suppose Zing is having something shown down there yeah something very basic there are big Brands maybe they they're uh neglecting a certain listing of few so but still better so they have some um comparison some little little images explaining the brand uh let's see this one I think this one was having a good one yeah really really much better um there are many other examples of of amazing storefronts I'm I'm sure that you you them don't saw the the great example of soft front and A+ I want to bore you more with that um what's also important as I mentioned in my introductory is having uh frequent posts uh posts posts are great thing because somebody interested in your brand can push this follow button here and then immediately when when you post something your new product for when you're launching a new product or or you want to relaunch or want to have focus on the product that you want to push or liquidate so you can create a new post and it's really nice looking especially on mobile it's eye-catching you can even appear on the uh product display pages of your competitors if you do a good job in posts so it's really an eye catch it's like a social for for Amazon um so really good way of attention uh of grabbing additional traffic it's free so use it wisely um yeah this is a great example for you can you can use video so if this um post appear anywhere on your competitor listing immediately you're going to get attention and uh increase your chances on buying um yeah that's for Amazon now again if somebody just saw your brand on Amazon and you want to do as as much of the actions you can and to convince them that you are a real brand that you invest in your products in your customers and they're they can trust you regardless of the number of of ratings obviously if you're if you're this big then um You probably uh can get away without a website but if you're this big you probably already have a website so let's try to see which one of these guys have this one is called f whatever let's try search on Google yeah okay the the only Amazon is is appearing mifan no that's not it this is something regarding guitars and music so no website if I'm was the one just exploring these Brands uh I would probably be distracted way I don't want to be investing my money in these guys this one is even hard to pronounce yeah let's try h something like that yeah okay so they are uh they can be found on YouTube that's at least something but still no website um while obviously if you type one of these big eyes you're going to see a website immediately um what's what's the the main thing here now having a website you can even use the um AI tools now that literally create a website you can create a website for for you in in 20 to 30 seconds with the all along with a dummy content so you you would only have to replace images and you can even use um AI tools like CLA and jat GPT whatever you you like just to fill you some some keyword reach text and just have it over there insert some images that you already have on Amazon from Amazon and you'll input some basic um recom requirements that about your business add some food so as ADD some social icons over there and you're good to go literally in a day you can change your your branding completely um yeah so the point is it's it's really not that hard don't be a scared of it the worst thing that can happen if you go and try to create your own sront is going to look silly but with with few iterations you're going to get that sorted out completely so to recap if you're not brand registered do that uh be serious if you brand are brand registered don't skip to have a storefront uh have A+ content create uh regular posts you can even schedule them to be uh published and build a website all of those uh things increase your um increase the trust in your brand and you'll see an increase in sales obviously okay guys let me know what you think in the comments and more videos are coming bye-bye