Amazon Advertising: Organic vs Sponsored Results

For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com

What is Amazon advertising and why do sellers need it? In this first video of my Amazon advertising basics series, I explain the fundamentals of Amazon PPC and how pay per click advertising works on the platform.

When you search for any product on Amazon, most of what you see at the top are actually ads. You will notice sponsored brand ads as banners, sponsored products throughout the search results, and sponsored brand video placements as you scroll down. Anything marked with "Sponsored" is a paid advertisement.

Amazon PPC stands for pay per click, which means advertisers pay each time someone clicks on their product listing. The cost per click varies depending on competition and product price. Sometimes it can be just a few cents, other times 50 cents, and in competitive categories it can reach up to $15 per click.

The organic results are the natural, non-paid listings that would appear without advertising. Big brands like Bounty and Scott have accumulated hundreds of thousands of reviews over 10 years of selling. For newer sellers with better products or better prices, Amazon advertising provides the opportunity to appear alongside these established competitors.

This is why Amazon sellers need PPC. When you launch a product, you want it to appear next to the big players so you have the ability to make sales. Amazon is customer focused and wants to show shoppers products that offer value, even from newer sellers.

The complexity comes with keywords. There are hundreds, sometimes thousands of different words that people type to find your product. Understanding which keywords to target is essential for Amazon PPC success, and I will cover that topic in the next video of this series.

This Amazon advertising basics series will help you fill in knowledge gaps and serves as a training resource for team members who are just starting with Amazon PPC.

AmazoniaPPC is an Amazon advertising agency helping sellers grow their business through strategic Amazon ads management since 2016.

Contents: 0:00 Introduction to Amazon Advertising Basics Series 0:16 What is Amazon Advertising 1:28 Understanding Organic vs Sponsored Results 2:21 What is Amazon PPC Pay Per Click 3:09 Why Do Sellers Need Amazon Advertising 4:02 The Complexity of Keywords in Amazon PPC 4:29 What This Series Will Cover

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