About this video
Mike Zagare joined us to talk about 12 Days of Nuggets, where he explains the noble cause behind it, and how participating in it you can help stop child slavery and human trafficking. Each day Nuggets are released with actionable items you can use to make you FBA business thrive.
Free offer
Get a Free Account Audit
Let our Amazon PPC experts review your account and show you exactly where you're leaving money on the table — no strings attached.
Transcript
hey what's up everyone mike zagari here i'm here with igor and we have some really cool information for you today um igor was so nice to have me come on his channel to talk about a cause that we're both backing and getting behind this holiday season so it's our mission to share that information with you so what's up igor how you doing doing great and thank you for for joining on our on our channel so it's very great opportunities have you here because of the cause that you're spreading all over the world so if you can just tell us uh what the 12 days of nuggets are and what are the the ultimate cause for this and what all the the people watching the series can expect from it yeah um so this so all came into my mind a couple years back when i went to an event called capitalism conference which was put on by ryan daniel moran which a lot of you might follow him at the third day he had this keynote speaker come on who was talking all about this horrific global tragedy that is child
slavery so at the time my partner and i were like taken back by how big of a problem it actually is in fact if you go on google and you type in how many human slaves are there there's 40.3 million human slaves right now so this is not a problem that has been eradicated that exists right now one in four are children so basically you know this is a massive problem and those children are used to then fuel the sex slave industry and it's a global pandemic so what operation underground railroad does is they go into these countries they work with local law enforcement police officers cia agents and they go in there and they infiltrate these rings and they break them up they learn more about these networks and they set these kids free and then they have a rehab program afterwards so my partner and i were really taken back by what they do and the impact that they were having and that planted seeds in my mind then two years later you know the law of
the harvest these seeds uh then started to grow in my mind and i wanted a way to give back to the ppc entourage community by providing value to them in terms of like content or videos or whatever the case may be and i thought you know what what if what if instead of just me because i you know i know a lot about amazon but we have a lot of people in the community that know a lot of stuff too what if we all combined our experience our knowledge our wisdom and created this nugget event where we share our nuggets and also help to raise awareness for this cause so that was the beginning igor of the days of nuggets and that was last year and man i tell you it was amazing because people just united behind this cause we had one person join i think like the first person i might have reached out to was either danny or lebron and as soon as they joined it was like a ripple effect of everyone joined this network together to
to make a difference and to help everybody wanting to to be part of it has such a noble event yeah yeah yeah so um i remember yeah so i i remember uh a few of those uh golden nuggets from last year i know that uh people were talking about them the a few months later on like it was it was awesome yeah yeah that's great i know that even the mirror had had a great performance last year so uh i think it would be awesome this year too from from all of the uh people joining yeah and igor's first year joining us you've got um a great nugget to share we'll talk a little bit more about that in a second and then also i just want to share that there's three initiatives with the days of nuggets the first one is to raise massive awareness so these nuggets are short the definition of a nugget is a short actionable piece of content that you can use to improve your business so this is
something that could be something like based on someone's wisdom that has helped their business they're going to package that into a short piece of video content not like a 50-minute presentation or hour presentation we wanted something that was heavy hitting but short also we believe that because they're short they can become more shareable you know you can share it across the webs twitter facebook on youtube all that kind of stuff so that'll help spread the word of the cause and the mission which is operation underground railroad number two is we want to raise eventually want to raise one million dollars now i say eventually i would i think we could do it this year what do you think i think we raise it i i think uh the the he the the much more talk about it this year so i'm i'm expecting that it's gonna be over that to be honest yeah yeah yeah yeah so we want a reasonably noticeable spread yeah yeah spread the word that saves um every 2 500 saves one kid
but it also saves future kids from being you know taken into those rings and it also scares the living daylights out of the people that are doing this because there's more action and more people that are aware of this and the more we make people aware of this the less likely they are to to go ahead and do this kind of this kind of behavior and this kind of activity so that's number two is to raise a million dollars number three is to empower sellers to take these nuggets implement them on their business get some really quick wins under their belt grow a brand maybe one day sell that brand and when you can whether that be now or maybe even more in the future give back even more give back even more to help eradicate this problem i think this is the biggest pandemic that the world has ever seen i think it affects it brings us all down in ways we probably don't even know and it's it's it's unimaginable to consider that kids are in this condition with zero freedom and i don't know about
you regardless i i love freedom i think that's why i'm an entrepreneur is i love freedom is number one thing and it should be for all of us yeah right it's uh it's critical and these kids have lack are totally lacking any kind of freedom um so yeah i remember one one image that you that you shared last year about uh after the action of rescuing one child it was the the horrific image where there was some uh very bad conditions and the bed and there was like a painting of the of the kid on the wall so it was like really really heartbreaking to see that those kind of environments for the little kid and still the kid had that uh shine in in in its mind just to have some part of imagination still alive to draw something on the wall so it was it was heartbreaking honestly yeah it's hard to remember that image yeah yeah because the kid the the conditions are
appalling it's like there's like clothes everywhere and food and dirt and filth and there's actually there was a dog that went in and found our has dogs that can sniff out hard drives so like if if these traffickers have hard drives of what whatever they're doing with these kids stashed away the dogs come in and can actually find all that and i think they have like 50 dogs just in the u.s and by the way this is a global problem it is it is definitely the us it's as far as i understand it's every single country there are certain hot spots but it's a lot of people who live in the us think it's oh it's something else that goes on in another country no it happens here um if you go to polarisproject.org you can see that there's a like a heat map of all of the activity of people that have been um of traffickers that have been found and calls that have come in and it's almost like a bright red united states you know there's certain hot spots but it's a major problem
and you know our mission is to help sellers become more aware of this and then also empower sellers to do things on their own like you were i was thinking like what about packaging inserts you know like that's a whole way to distribute information when all of these sellers who sell millions of units can get that information out and bypass social media bypass everything get into the insert and now other people are aware of it you know we're kind of thinking of other ideas that's such a great idea yeah the interest would be an awesome impact i think yeah and i really like the the initiative that you have because those nuggets are really packed with knowledge i mean it's like the juice from all the years and accounts that all the ppc experts are managing and just you squeeze everything out of it and just that few drops shared in a five to ten minute video with the sellers i think it's an awesome uh format to to have uh nowadays because nobody
have enough time to to watch the videos even though they are also packed with knowledge so i really like the fact that you developed that that kind of format for yeah well i said and in an effort to keep this video short and sweet you are talking we talked about keeping this video short so it wasn't too overwhelming we're gonna wrap this video up really soon but what i wanted to do is just ask igor about his nugget because he contributed this year i'm not quite sure when it's being released but it will be released soon so tell us about your nugget and without giving it away by the way if you go to nuggets.com you can get access to these nuggets if you make a donation of 89 or more you get a 50 pick food credit and you get all the nuggets all of them you know not just the small bite size nuggets you get the full length nuggets and some other cool things so tell us about and tell us a little
bit about your nugget i will uh basically what i've seen for the last couple of years doing with a lot of sellers and doing a lot of audits for the accounts that we manage even for those that we we don't manage because we we do the audits for free is that regardless of how many times it's already said regardless if that information is out there but there's still so many sellers uh losing money on such a uh easy easy things to change in in their campaign manager so i've gathered three of those and just shared shared because those three are most common mistakes that i that i've seen and i'm over and over again puzzle how is it possible that there's still somebody out there not implementing this kind of stuff so i really try to try to make it as short as possible i mean i could go on for with the list of the uh usual things that missing from the accounts but i summed it up really shortly as we agree awesome and this is the beautiful thing about a
nugget he took the three things that he sees the most common that are really quick and easy some changes you can make to your accounts to save money put more money back in your pocket and uh and improve your business so it's a win-win across the board so to view this nugget go to days of nuggets.com watch that uh make a donation 89 dollars you get to see igor's nugget uh yours igor's nugget excuse me and also how many other nuggets about 60 other nuggets just like this across all different topics to help grow your business so thank you so much that was awesome and um any questions from me are of me uh no again thank you for for doing uh all of this for for all of that those kids uh and really i appreciate that because i'm a father too so i cannot even imagine that somebody's going through that thumbs up and hopefully we'll get to that
1 million this year and raise the bar for the next absolutely and thank you for contributing and thank you out there for uh contributing as well share this as far as you as you possibly can definitely i'll see you on daysnuggets.com yeah bye everyone
