Amazon Advertising Free and Secure PPC Audit tool

Published on January 9, 2026

About this video

For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com

In this video, I'm showing you a free Amazon Audit tool that helps you analyze your Amazon advertising campaigns. This tool is 100% secure because it runs directly in your browser, which means no server catches your bulk files or any of your campaign data.

The tool works by uploading your bulk file exported from your campaign manager. After you select and upload your bulk sheets for whatever date range you need, the tool takes 10 to 15 seconds to analyze your data. You get a comprehensive breakdown of your Amazon PPC performance across different campaign types including Sponsored Products, Sponsored Brands, and Display campaigns.

The audit provides account level insights where you can spot opportunities like better conversion rates or lower ad spend in specific campaign types. You'll see detailed analysis of match type performance, ad format breakdowns with metrics like orders, units, click-through rates, cost per click, conversion rates, ACOS and return on ad spend. The tool also shows placement data between top of search and Amazon business placements, bid strategy performance, and search terms analysis.

For those who want deeper insights, you can add your OpenAI API key directly in the browser (which isn't shared anywhere) to get AI powered analysis of your Amazon ads campaign data. This gives you additional insights about your account performance and optimization opportunities.

This free tool is intentionally built to be browser based for the security of your data, making it perfect for Amazon advertising optimization, Amazon PPC marketing, and overall Amazon campaign management. Whether you're running Amazon sponsored ads, Amazon display ads, or Amazon video ads, this audit tool helps you analyze your Amazon advertising performance and find opportunities for PPC optimization.

Contents: 00:00 Introduction to Free Amazon Audit Tool 00:18 How to Upload Your Bulk File to the Tool 00:44 Overview of Default Metrics and Account Performance 01:21 Campaign Type Breakdown and Match Type Analysis 02:22 Ad Format and Placement Performance Review 02:50 Bid Strategy Analysis 03:13 AI Powered Analysis with OpenAI Integration

------------------------------------------------------ Some product links are affiliate links, which means that if you make a purchase, we'll receive a small commission.

💡 If you need a *Helium 10* tool, which we strongly recommend as the industry standard, you can use this link to signup and get 20% OFF for 6 months: https://i.helium10.com/K05Qo9

💡 Market Share and Marketplace Intelligence At Your Fingertips - nothing better than SmartScout - *25% OFF* discount coupon *for 3 months* ! Link: https://smartscout.com?fpr=amazonia

💡Sell more with real shopper insights from *ProductPinion* with a *10% OFF for a lifetime* use the following link: https://www.productpinion.com?_from=igor46

💡 If you're still not using *PickFu* you should definitely start! For a 50% OFF on your first PICKFU poll use the coupon AMAZONIA or visit this link: https://www.pickfu.com/#_r_amazonia

💡 Get *2 months* of Free Trial for *SellerBoard* using this link: https://sellerboard.com/?p=01820

Free offer

Get a Free Account Audit

Let our Amazon PPC experts review your account and show you exactly where you're leaving money on the table — no strings attached.

Transcript

Hi guys, in today's video I'm sharing with you Amazon audit tool. It's not only free but it's 100% secure because it runs in your browser. So there's no server that catches your bulk files or anything else. Your data is 100% secure. So how it work is that you need to upload your bulk file. So do an export of your bulk sheets from your campaign manager for whatever date range that you have. Select that and upload to the tool. uh you will once it uploaded it will take um 10 seconds or 15 to analyze the data. Please note that sorry on the left you will have the possibility to input your own API key. Also this is not shared anywhere. It runs on your browser. If you refresh the page or get back to it later on you will have to copy your uh open AI key over here. If you do that you will have additional set of options for AI to analyze your data. But let's see what do you have by default. So by default you will have a breakdown of the date range that you selected. Here you'll see impressions, clicks, spend and sales and a cost. But now let's get into the audit here. What it gives you is that you will have a breakdown of sponsor product, sponsor brands, display or any other campaign type that you're using here and this is on the account level. So you will see for example here you can spot that on your sponsor brands you have much better conversion rate compared to the other two and your ad spend is much lower. So there's an opportunity for for that. No, and it since you uh have this high level overview, you will most probably spot a lot of uh good insights. Anyway, then you have a breakdown of match type performance and many other additional tabs. I will go one by one over here. So, match type performance will give you also information if you're slacking on some of the match types or if the certain match type is working well for you or not. Then you will have the ad format which gives you really comprehensive breakdown of different ad formats and how they work for your account. You will see a breakdown of orders, units, clickthrough rates, cost per click, conversion rates, a cost and return on ad spend if you like that one. Uh so here you will see how video ad is functioning and separately if leads to the storefront or the detail page. Furthermore, you have the placement where you can analyze different placement data uh between the the top three and the Amazon business and if there are any additional opportunities there. Then you have a option to click bid strategy and see uh different bid strategies in your account and how they function. In this specific example, you can see that only dynamic beta down only is used and how what's the performance and you have the breakdown of search terms and we get to the AI powered analysis. So you need to enter your open AI API key. Probably in the future I may add also cloud or all the others if if you like to use them. Um and there's short explanation how to do that. So once you added your open AI key over here you have additional button that will appear and once you click that you can upload sorry you can analyze the data with the open AI or JPT and and you know bring some more insights uh about your account. So yeah I hope you will like it and again it's completely free uh and we intentionally built it to be browser based for the sake of the security of your data. So comment below if you like to have it and I'll be glad to send it over. Bye-bye.

Frequently asked questions

How does the free Amazon PPC audit tool work and why is it considered secure?

The tool is browser-based, meaning all processing happens locally in your browser rather than on a remote server. You export your bulk file from Campaign Manager for whatever date range you need, upload it to the tool, and it analyzes the data in 10 to 15 seconds. Because no data is sent to or stored on any external server, your campaign information remains private.

What does the audit tool show once your bulk file is uploaded?

It produces a breakdown of performance across campaign types (Sponsored Products, Sponsored Brands, Display), match types, ad formats, placements (including top of search and Amazon Business), and bid strategies. For each segment you can see orders, units, click-through rate, cost per click, conversion rate, ACoS, and return on ad spend. The high-level account view is designed to surface obvious gaps quickly, such as a campaign type with a strong conversion rate but underallocated budget.

Can you get AI-powered insights from the audit tool, and how is that set up?

Yes. You can optionally enter your own OpenAI API key directly in the browser interface. The key is not shared with any server and is cleared if you refresh the page, so you would need to re-enter it each session. Once entered, an additional button appears that lets you run an AI analysis of your campaign data using ChatGPT, which can surface additional optimization observations beyond the default report breakdowns.