Product Listing optimization with Mac Schlessinger

hi everyone this is yena from Amazonia PPC and today in today's episode I have a very special guest with me uh ma schleser from bestsellers listers um Mac is here to talk to us about product listing optimization and um some of the tips and techniques that they have that are best practices when you want to get ranked on Amazon so Mac welcome and thank you for being with us today thank you junior thank thanks for having me it's a pleasure being here sharing some value for you for your audience it's great of course um can you tell us a little bit about yourself how you started and about the company and what do you do so about my S my company it's a it's a long journey basically everything went like you know step by step which happened uh so basically how it started let's see uh I think I started the whole journey like nine 10 years ago MH when was like the starting the whole room so basically me personally I I always I was always like the person that likes to be online like I think I I I worked on all the marketplaces like when I was a kid like U I had my phone and um I was always busy like finding stuff online buying stuff selling stuff like I had all all the junk from my house I like I always like to sell it online so let's say for example people in school in my school they when when they wanted something or they wanted to sell something they always came to me like uh can you can you list it for me can you sell it for me I mean was the business just uh like a hob mhm so you know as I grew up um started to get in business you know I had some jobs I worked in uh B photo in uh New York City whatever a few companies and after a while you know I started feeling like the The Edge like the the hunger of getting out myself and start doing something and start building something for myself so um but I didn't know how to start I mean I I don't have any business degree or something to know where to start and where to go right so until one day I decid um actually a good friend of mine he told me listen you have a lot of talent you have a lot of um knowledge you just have to have have to start using it so one thing that that I did that I remember that open a lot of doors which is I basically went out of my comfort zone one day I decided I'm gonna get up early morning five or six o00 and I went to a local like a shopping mall they had like all the big name um stores like brand names so I went there and from when they open when they open the doors I went like a full day I went from store to store and with a big shopping uh cart and I filled up everything with all the stuff that they have they usually have by the clearance section you know like everything on sale like brand new products for half the price some more so I thought I I had no idea what I'm going to do with it why I'm doing it I just knew I have to do something to get out so I did it and and after the day I went home and you know usually when you started doing something all the do started opening so that was like 10 years ago it was the first time I started finding out about um how do it call like um thrift shops you know they sell all this used stuff so I um I found out about that I did some research and I found some local ones so I went over and I did the same thing you know I found some good stuff brand new stuff and I brought it home and I filled up my whole dining room everything was full of boxes and bags and papers and stuff and I started listing them you know on Amazon um not Amazon on eBay and there other few sites like local craigsl stuff and I started getting the feel like for e-commerce like for how to sell how to list how to product more professionally just than just the hobby you know as time went on I did that for a while then I uh there was a lot of stuff that I couldn't sell obviously so I had to either sell it for cost price so I mean I lost some money but it it was a good experience so when this time went on I start get full full um more hunger of know getting something more something bigger so I then I I mean that's make a long story short I went I tried everything that related to e-commerce like say I did um Retail Arbitrage I did um Drop Shipping I did everything that was possible to um that is related to selling stuff online and until one day I decided you know what let me settle let me start like a regular business which most people did started at that time which which is like selling private labels so I decided you know what I'm going to stick to private label I'm going to get uh I took some courses like there be courses to get to know everything about importing from China listing on Amazon selling on Amazon FBA the whole thing and I did it like everyone else and you know since I I didn't have a lot of money or resources to do to Outsource stuff to hire people I did everything myself um you know from importing from creating the listings from doing the actual images I bought like a camera and the whole uh the white box and stuff I did everything as well and I um you know I listed like everyone else so after a while you know I started talking to people people asking what do you do what what see this so I told them you know sell on Amazon see people wanted to see like um how I'm doing um so I showed them like my listings and what I do and you know people started to realize uh well you know actually you're actually doing a great job with the creating the listing like uh like the they asking me who who who who did your listing how much did you PID I don't I don't know I did everything myself and I didn't know there's like um companies out there that you know charge money for it so people started to convince me that I I know how to do it that's my special deal I should start offering for other one for other people but I I was ignored it you know because I'm not really the type of person like to go out there and do services for people and uh talk to people I'm more like a quiet guy on the side do my thing right and the more time went on you know more people more friends actually some mentors I found a good local mentors they they all convinced me like to start doing it for others as a business at first I ignored it and then you know then it started happening but people uh I guess they told other people and they came to me they asked me for favors maybe should do it for them so I did it in the beginning you know I did some favors and I free and after a while since I still had a job and then it was hard to do with this so I decided you know what if you want um I can do it but I'm going to charge a little bit and by that time someone also one of the people that realized it told me that there's a big company out there m company out there that selling on Amazon and they need someone they need help um like a an an expert like you to revamp all the listings like uh optimize all the content and the pictures and everything so I wasn't sure first if I should take another job I mean after I was I was my owner for a while but then I decided you know what I'm still young and I still need to learn I need to I need to build up my this so I took the job and I did everything I went in and I redid All the listings long story short I mean obviously you saw a big big increase in sales organically because of the well optimiz listings and um you know I learned a lot there like I had a lot of experience and also you know at the time went on people started to ask me and and some workers in that company saw what what I do so they asked me to to do it for them for other people so I uh you know I started doing it and then I decided one day uh you know what I can do this myself this is this is what I'm supposed to do and this is what I like to do and you know so I quit my job one day and I started doing it uh started fulfilling the request from people and I did it for him did it for them and then spine went on you know I see okay this is what I do this is I'm here by myself and I I have to get business so I started to create a business a logo and uh started to to promote myself and uh the business then LinkedIn came up and I started promoting up there and you know things happen and am yeah that's the best way of learning actually just going through the process yourself and getting your hands a little dirty that's the best way of learning in my opinion um you could you can listen to a lot of courses and just read a lot but still until you get skin in the game that's best experience okay what can you tell us about product listing optimization before the before this call we had a little chat about what we're going to talk about and one of the topics was uh product titles like one of the first things that customers see on the search results page and U just generally tell us a little bit more what are the best practices for optimizing product titles and also to get that initial click from that customer and if there are any mistakes that people should should avoid when they're doing their product optimization right so so so product title product titles and and specifically is um I mean generally the whole listing the process that we do the listing is like a we always try to focus on to do it like 50% for the algorithm which is like Amazon Keers SEO and 50% for human um where I see a lot of a lot of times um people doing mistake is basically I mean in our company we do a lot like weo listing people come to us we did we have the listing for a few years it's not moving can you change it so one thing we do is we realize that people are too focused on keywords like SEO keywords you want to rank the P pay want so they like the whole are all listing with keywords and they forget that the algorithm is not going to buy your product people actually human being are going to buy your product so it has to appeal to them so obviously the 50% for the Qs is obviously for the when as you ask about the title so the title is usually like obviously the first phrase you want to make sure that that it's has like the main keyword phrase and fill up like have like a three at least the top three phrases in the title for the algorithm and then you know you have like a limit of 200 characters for most categories you want to fill it up with with a with like a um like also like the features in the benefit of the product and put like a small description in the title to convince people that this is um this is U the product they're looking for for example trying to think of an example um so for example we did like a listing for you know the the reflective bands you know the bands that you wear on your hand your wrist and fit for the when you go out at night so when we first got the listing U the listing was L for a while but I see I saw that that the seller basically put in all the keywords that relates to reflector but it was missing like the the human part of it so um trying to remember what we put so basically took out some wording and we replaced it with like some description like stay safe out there when you know it sounds more like a description but this is what what people want to see like how how how does it relate to me so it tells them like stay safe or be visible uh with our unique reflect something like that you know stuff like that so people see okay this is this is what I'm looking for and also regarding the the like the features what they have in on their specific reflector you want to make sure that to point out like at least one benefit of of of that in the title not only in the bull description but also in the title because this is like the first impression um yeah so that's basically your title so make make like a mix 50% for the algorithm 50 50 for the human being and should be a success what is your opinion of using brand names and product titles brand on me personally I mean I know Amazon suggested he should put the brand name on this but for me I think it's it's the way was of first it's a waste of character space especially if you have like a long brand name and second of all usually once people put it in the front end but problem is that when you search on when you search on Amazon especially on mobile side you you can only see like the first few words right so you don't want to take away the tension from the as I mentioned before like the keyword and the benefit and waste it with your brand name because as you know most people have no idea what your brand name and they don't they don't they don't really care what your brand name is unless it's a big brand so usually I don't like to put um the brand name especially not on the first part of the title I rather fill up with a good keyword PR and then right away like a a benefit so when someone goes in they can see right away okay this is what I'm looking for so let me go in there yeah for some reason they have recommended the usage of brand name as the first word in the title but then again if you don't have a lot of search volume in your brand name then it makes sense to use it especially now that they have narrowed down the number of characters that you're allowed to use so especially some you can only put like 80 characters which is much uh yes more important so limiting so limiting how do you how do you get around that how do you approach when you have like 80 characters what do you do yeah you can't you can't really do much you can can basically do the same like put like a phrase and then like a one one main one main feature of the product which is doing the real uh sale you know right okay um and about bullet points do you have any advice for us how do we make the most out of bullet points like for example we know for sure that in consumer psychology also um the most effective way to present some information to customers is to group it in five or four uh four or five chunks that's something that Amazon probably already knows which is why they introduce bullet points but when it comes to copyrighting around bullet points that's maybe um one of the best areas for improvement that a lot of people don't really use or don't aren't even aware of so what can you tell us uh tell us a little bit more about bullet point bullet points of stage yeah so so bullet points is the same thing which is also suppos should be more uh I mean obviously it's also a great space to put in like keywords for SEO but mostly it's for for for the human aspect which um gives you like five bullet points and that five bullet points you give them like right away like five Main benefits so so usually we try to focus on the on the benefit of the of the product versus the features you know like usually start bullet points with the few cap cap capital war and then then you continue the small so those caps War shouldn't be like um your featur like 100% cotton or or uh you know stuff like that it should be rather like a a benefit for example the the reflector that I mentioned before it has like um let me see I'm trying to remember this uh so basically for example it has like a a feature like a velcro instead of a belt you know usually H has like a belt but this one has like a velcro which is much easier so instead of writing velcro design which most people do you write like um conveniently put I don't know exctly the word but basically take it off put it on like conveniently um in a hurry so usually people that run they they don't have time to to take a break and and do all this Bel stuff they want to take all the vcro on and off so I read a point in the big the big voice like U um conveniently quickly um put it on and off and something like that then in the small description in that bullet points we write about the V car design so he basically switched the the the feature the benefit same thing is with um like a it has a very strong um reflector don't write like a very strong reflector you know better write like stay safe during the dark kns out there with our um super strong reflector whatever technology do you adjust the copy according to the audience like if there's you know there there are certain products that never have a niche like you know spatulas and plastic cups and stuff like that but also there are products that are very much designed for a specific audience so um how do you approach um audience targeting through copyrighting are the audience like specific uh yeah so basically when you know when you mentioned emphasizing the benefits so do you um use some specifics ofio of the audience maybe some of the people will prefer mentioning Welker design if if uh you know that material is important to them if they know really what what it means you know what I mean yeah I mean usually we try not not to focus too much on the Target because because people that that are not really the target for their product are not really looking for the listing so once they're in the list it means that it's it's for them they're looking for it for example the reflect event is more it's made for athletes or people that do exercise at night or they stuff like that so once they're in the listing they're looking for their product you know they're already there so you don't have to tell them that it's for them like for as a as a Target I mean obviously we make sure to mention that it's it's it's great for athletes great for runners and bikers and stuff like that but try not to focus too much on that I'm trying to mainly to focus on the Ben the benefits in general because you know um if they are there in the listing they're looking for their product they most part are probably the target Oni anyway I see um do you use any emojis in bullet points I forgot to ask but some I I've seen some people do that yeah so we have that option I mean we have a a big uh database of a lot all kind of emojis so usually we try to match the emoji with the so with the product so let's say they're listing for cups we add a cup or I mean so we have the option I mean but it's flexible some people some clients don't like some want it I mean it's optional you can leave it you can put it it's up to them is that within to so officially um they say you shouldn't they should that but it's basically the same idea as putting brand name in the front of the title you know MH they recommend you to do it but it's not really uh you can get get away with it so I personally feel that it's it's U um it's beneficial to put the the the Emoji because the way Amazon has the bullet points on the page it looks like very squee like one bullet point next to each other so it's like a looks like one whole description it's very hard to hear so when when you put the Emojis it get them like okay this is one this is two this is three so there some people don't like it because it looks too colorful to but whatever it's up to them flexible yeah it depends if you have a very serious product then it might be better to avoid it like and if you're selling to women or maybe your target group is kids it might make sense to be more C games and toys it's usually yes yes interesting point um about uh bullet about the product descriptions can you tell us a little bit more how you do it um what are the best practices and uh do you have like a structure in place that you always use like a recipe for good product description what would it be yeah so description obviously there's two times one is the the basic one which is the just text and the other one is like the A+ which is e e EBC so let's talk about the the basic one the HTML description so usually when it comes to description you know there's a few things that uh it's important to point out so first of the first thing is you know on Amazon the description is usually like very wide from page to page one side if you have like B computer it's very hard to read like all the scripture from one side to the other so with the HTML codes you can break it up so usually we try to when we do the listing we do like we try to keep it like on one side like the full description one side we break up the line so it shouldn't be like too long and basically in generally you try to make it like a very easy to read and people should understand like it should be fun to read so usually we start the description with like two or three paino questions about the product like to convince that you know so people should say yeah that's exactly me that's and then we answer that this this product is their solution and then we continue with like a few paragraphs what a product does and and maybe about the brand and two three main features about the product and and then we we always make sure to have have like a section of a list of let's say five or 10 bullet points like short to the point which is like the like all the specs the dimensional the colors and the features like a list so if someone wants to see okay I want to see all the features give me a list so they go there you can see like right away like a list of all this and obviously then at the end we finish it with a good um with a good call to action you know to make sure that they they don't leave the F without buying and you know they shouldn't waste any time long to go search for in Amazon this is what you need this is what you on and um I read uh somewhere that uh you know when you choose different fonts which which can happen when you use HTML uh you can actually slow down reading do you use like any different fonts or just the regular no the fonts we don't we don't change the fonts we only do like um um bold like basically when we do uh uh we it's like a combination of a few paragraphs so before each paragraph put like a title on each on top of each paragraph the title is usually involved then there's it looks like the the bullet points you know like a small title and then the description explaining that title and then it makes it very easy to read like to know that this is description is about this product so if you don't care about this feature you don't have to bother reading it so it's uh makes it very uh appealing and how do you find the inspiration for writing prod descriptions ideas what well basically how do you find ideas what to write in the product description to make it interesting aside from you know mentioning product features yeah I mean obviously it's part of of doing research to see what um what um people are doing like U writing mentioning about the product and the and the main point is which I also train my uh my employees and the writers always think like a customer you know like a get out of of the emotional part of the product just just think about a customer uh if if you go on Amazon and you're looking for their product what exactly you want to see so uh you know we always try to write it as this and also like a you know when I hire like a writers for the my agency I don't just hire like good copyright hire people that are actually sales people you know when you walk into a store they can sell you anything so the same thing with the description when they write description even though it's a plain basic product that doesn't really you can't really tell anything they find ways to make it really sell um with a good sales copy propy writing is practically one of the refin find ways for sales one of the you know basically um okay um I also wanted to ask you about A+ content you mentioned that there are two ways and um the other one is A+ content what can you tell us a little bit more about that you mentioned IP accelerator that you use and that would be a great thing to mention to our listeners too uh so the I so first A+ you know as you know it's it's which which is very important it gives like a very good brand recognition and in general it has like a lot of benefits you can explain um the product in much more detail visually and and with text and the whole thing explaining that the the whole product in one a one section like a one box you can see everything so obviously most some people that can uh they they don't have brand registry or they can't take advantage of that uh which I told you before it's I think it's called um it's IP accelerator I have to find the link you put it in the description U there's a link where you can do the the trademark although usually a tradar takes like a year so you you don't want to wait a year to you know to be able to Havey so if you do it through them I think it's like a group of lawyers attorneys that work with Amazon it's like official Amazon thing and if you do it to through them even though you're not yet approved for the with the trademark you can still um they approve you for brand registering so it takes like two weeks you can you can have racing enjoy all the benefits that comes along with it a so basically you don't have to wait like a whole year to get trademarked and then enjoy the benefits of f plus content and in your experience what are the best practices to do to create A+ content so A+ content I mean obviously Amazon has their own uh usually have their own like a few options of um so we usually try to not to follow any of those we usually do like the custom you know they have like the custom option so we usually create a custom option according to the product like which uh we figure out which uh layout will be the best for that product so usually we start obviously the ti the logo on top over on the top that gives you like first thing and then we start like with the first big banner U you know usually when you go on to a website or any website the first thing on the website is like a big banner that tells you exactly right way um in general like what the what the company is doing so the same thing is with a with a product you know you put like a big banner either a lifestyle photo of the product and someone is using it and on the side you put like a the title of the product and then like a slogan you know but instead of putting like the name of the product we put like also like a a benefit for example I'm trying to think of something for example we did recently like a cream you know like a face cream like that mhm so instead of writing a big this this is a whatever the name is face cream right like you know we write it like in big like the number one solution for beautiful purified skin then write the small um the name of the product is so this is the first impression this is the first thing and then we go further down like we make another Banner which is mentions all the features like zoomed in features and then at the bottom you have like um small images put like a small image of each feature and then on the bottom is like text explain exping that feature you know and then on the bottom all the way on the bottom that put like a big um footer um like a call to action or a just about the brand like it's more like a branding um aspect of the product listing and how important is the copy inside of the A+ content so the copy is not really I mean uh you know what nobody really knows about the the indexing if it's really this but usually we try not to focus much on the keywords in the A+ I mean we always add something but we try more to focus on the graphics on the on the visual part of it um I don't know if you saw my sample but and you see like you can see like it's like a full it looks like a full web page like the homepage you can see everything in on the graphics and and we try not to put a lot of um text and people people don't have the patience to to read all this huge I see sometimes A+ content like a small image and then a lot of text on the side and another small image a lot of text it's it's not really rather use the space for like nice visual graphics and put some wording here and there but not don't fill it up with a lot of uh so many words and do you use maybe alt text inside of those images the graphics that you mentioned yeah so so we we we we put in wording on the on the on the images so because when when you put it on the images you have more much more flexibility with the fonts and the size of the text and the and the style of of the text so you can play around with it and you don't have to follow Amazon's um because if you if you just copy paste it into Amazon sections where you can put a text just a basic text so also you can make like a nice graphic like a nice infographic with forms or or charts you know and it's essentially one image which you upload on A+ but in that one image there's a lot of uh looks like a a child it's supposed to be there yeah and there's this another tip that I heard somewhere uh which is putting out text inside of the in the back end of the images which uh practically means putting keywords like a descriptive words uh what the image is which helps uh ranking from that part you know keyword optimization so that's like another thing that a lot of sellers don't realize they can do and it actually helps same way like you optimize for SEO on Google by adding all text your images you can you can actually use that part for your uh ranking on Amazon as well that's like something that a lot of people don't know so when it comes to images in general um do you have any advice for people that are doing it themselves for example that don't don't use a product photographer um having your own experience in place what what is the thing that they can do do with a regular camera and just the product yeah so when it comes to like the main images on the listing obviously the first thing is the main image which is uh officially through Amazon it has to be like the Dr the product with a white background which is nice but um you know everyone is doing it so when you go on Amazon search for a product if everyone has the same product same white background you know it doesn't really tell anything if you want to be ahead of everyone you got to be a little bit step a little bit out of the and do a little bit more even though it's not um this so usually uh you can do it by adding like you know all those icons icons about uh a benefit like BPA free or you have yeah if you have any specific feature that you put in a lot of work you know during the during the manufacturing of the product make sure to have it on the main image so people can see it right away because this is like the first impression so don't be afraid to like add something I mean it should be white background definitely but you can add a like a few two or three um small things that will actually uh convert into sale I also heard that using faces faces um in your product images really helps capture the attention of the audience like people associate with faces because of the facial recognition they like the product more right so so so basically the image is very important I mean people I see many times people they focus a lot of on on good photography which is like very clear very sharp but that doesn't really make the sale the M main thing is that um on Amazon you know it's not like you go into a store you can see see or feel the product um basically have to be convinced on the photos and a lot of people don't fish to read like title bullet points they look at the images whatever they see there and make a decision so it's very important to take advantage of the secondary images MH like this and um um to make a combination you know of a few um uh lifestyle images obviously to to show how the product is being used to feel like all angles and how it's being used to so when you instead of walking to the store and like actually using the product you can you can imagine like you're holding it or you're using it it's very important and also the infographics which to make sure that everything that you mention in the bullet point in the description for those people that don't read it make sure that it's all in the images so they don't miss it and you can also describe the product so well like zoom in the feature put in the right words putting like a nice title on top of the image to like a sales pitch something like that and basically to convince people only through the images and um yeah so you know I I heard from many people I don't I don't have patience to read all those bullet points even though it's short to the point bullet point it's too much wor you know when go to Amazon page you see so many images all those um recommended listings there's so much going on on the Lis thing and so they only look at the images so it's very important like to describe every feature every benefit and all the lifestyle everything the uh in the images so usually general rule we try to do like at U at least seven images like one main image and six um graphic images yeah trying to tell a story through imagery like you know like um average attention span right now on the Internet is about between eight and 12 seconds actually and you know there's always going to be people who like to read who like to get more details about something and then you have to have a copy that's really like killing cof but at the same time you have to have wonderful creative visual assets that'll help you you know transcend a message to your customers about the product so some of them won't even have patience for imagery they will want to have a look at the video perhaps if you have video multiple videos instead and I've seen a lot of sellers also create uh gifts out of these videos um because it's more interactive it keeps their attention on the listing and not not let them go away from the listing which is also good things video is also good I mean uh lately I've seen it I mean it cost a lot of money to make like a professional video lifestyle video so I mean so we have a one option which which is we can which can do it's it's a semi video it's considered a photo it's like a a 360 image mhm uh it's like a video we can see the whole product um from angle to angle so which is instead if you don't if you don't want to spend for a video and spend like a little bit less money and have like a nice 360 image it's like a video but you can see the whole product from all angles I I haven't seen that a lot on Amazon but it's actually brilliant like you know it's also um endorsing that interactivity with the brand with the with the product listing but I haven't seen a lot of uh sellers do it is it because it's difficult to set up or it's no it's not really difficult I mean obviously um not everyone can have video in general I mean you have to Brand register and also this and um most people don't even know about it I mean lately I I offered it to a few clients and they would like surpris oh wow you can do this you know people don't don't know about it so we have to uh I mean uh it's very beneficial you know you don't have to spend hundreds of dollars for thousands of dollars for a nice video you can have like for a couple like $20000 you can have like a nice um 360 image it's like a video and the customer can see exactly the product from top to bottom from side to side it's just uh very good and until you have enough money to invest in those visual assets like videos um would you would you advise people to just go ahead and make like an amateur video by themselves just to put something that has that kind of interactive moment to it in the Lis thing I mean it depends some some people like some people it depends on the person some people want to be professional everything has to be perfect so if it's not they're not going to put it up but at the other point um customers like to see like more generic stuff versus professional stuff because they want to see like a I've seen it sometimes people they get like video reviews you know like a video someone just got a product they put like a video of the product put it on the top of the images but it's it gives it like a very very um natural um um point of view which you can actually see once you get the product at home this is how it's going to look this is how it's going to feel so yeah it doesn't have to be like with the whole production and stuff I mean it's good but if you don't want to spend the money you can uh you can get away with it I think so too yeah and if you still want to be professional and and do this right and then wait out for the right moment to invest in a in a product video you can maybe you know ask for a friend or family which is against the OS but ask for someone to leave a review like a social proof with the video because I know for sure that a lot of customers appreciate that just make sure you do it in a careful manner because of the roles that Amazon us um also so about the backend Search terms this is one of the topics I haven't covered yet um what do you do uh when you optimize backend Search terms so backend Search terms is um which I've SE seen a lot of people do a mistake is basically they uh they also try I mean it's very known like the search didn't have have a big impact on the keyword search so they put in all the keywords again over again like phrases and stuff I mean since Amazon limited the the character space to 249 it's a waste of space if if if you redo um the same thing so usually what we do is you know we have like the whole process on how we create the listing um basically we Tred to put all the main all all the keyword that is relevant to the really relevant to the product we try to fill it up in the front end tile and the bullet points mainly and all of the rest like the back end search ter is only like 249 KS we try to put like keywords that are not really your product but it's related to your product for for example I'm trying um there's like a many categories which have like a product that that is related to each other for example if you're selling swiming project right swimming you sell like swiming goggles usually when someone needs swiming goggles they also need like a nose clip they also need like a swim cap and all stuff so basically what we do is so let's say you're selling swimmer goggles I'm not GNA put again swiming goggles in the back end search terms rather put like swim cab or nose clip or swimming gear stuff like that that when someone is searching for a nose clip they should also see I mean like a bundle with your goggles because it's the same thing like like the retail stores you know retail stores usually they put like the whole category they put like one product next to each other to convince you that if you're looking for that product you should also buy that product which is related and you also need it down the road so the same thing is with that I mean you you you want to make sure not to put like a totally irrelevant because um then the the search results will be not so relevant which is not good but only if it's really related like um which you you can buy it as a bundle I could buy a swim goggles you buy it together with a swim cat with a with a nose clip all together and you have it all in the back hand and also um which is kind of important I mean it's it's it's known but uh most people don't do it which is like putting like misspelled words in the in the back hand I mean although I'm I'm a very professional spell I know how to spell every word mostly but still you know when I type on my phone I want to buy a product on Amazon I'm not really like looking at the spelling I I just type it usually on the phone it happens a lot you you miss type a word like a you put one letter then it's it's always good to uh it happens a lot and it happens to everyone so that that's why it's always good to have like misspelled warwards of the at least for the main one or main uh two main key word phrases so if someone is is accidentally um um hitting the wrong spelling your proba should come up instead of others so basically you know um back in sear terms would be like an alternative strategy to get ranked for all those additional placements when someone's misspelling a word you will show up when um you are on the when your products are on the product detail pages of competitors maybe you will show up in the frequently bought section because because you added all those additional op sell products similar to like you said offline retail stores just very smart um do you use any synonyms in Back In Search terms yeah that's also what I want to say so so um most words like most product have like many different names how you can call the product um I don't have anything on top of my head but it's very obvious so so when he when he there's a lot of words how you can call like a certain product so usually um the obvious words like the the general words you put in the front end this is how most people call it then there's some words that people call it in in let's say in England you know which is also English but it's not the Lang so you want to make sure that uh for those people that use different words for that product it should also come up so you put all those cinnamons and then in the back end interesting um Mac do you have anything else that you wanted to share with us today in this in today's episode something to uh have sellers keep in mind when they're optimizing their product listings and or or about selling in general yeah I mean optimizing listing we we just spoke about which is this but uh regarding selling on Amazon I don't know I I don't want to be the one that discourages people or sell us stuff like that but I want to be honest at the same time so for me my advice especially for new sellers you know people just siging out no people have to know that it's it's 2020 now and it's no no longer at the Amazon of I don't know 2015 2014 whatever when when when it used to be easy when you just SL in a product you put it on which a basic uh listing which basic photos and they used to sell right away uh and used to be able to get reviews quickly so it it's totally different and people are people are used to the fact that Amazon is like uh make make quick uh make money quickly which is on this and and that's why people get into it that people they don't want to have a job or they don't have a job they start they think they will get rich quick but the problem is it's it's it's it's no longer like that it's these days selling an Amazon it's like a real business you know the same thing if you want if you want open like a um any other business like a painting business or whatever any like a local story you don't want to open it because you don't want to invest money you don't want to wait till you start making money Amazon is the same thing you say it's like a real business if you're not really ready for the consequences of owning a business running a business then I don't know if you're ready to sell on Amazon these days be honest because it's like a it requires a lot of patience you have to be very patient and waiting because it takes a few months to start seeing like the results like start making profit so you have to be ready like mentally like knowing what to expect and and be ready to have the consequences that comes along with selling on Amazon you know all those rules changes and all the negative stuff and also be ready financially you know because you will have to be ready to spend a lot of money you know this is this this is the game which is a it's a pay to pay to play if you pay you can play if not ready to pay you can't play the game so it's you have to be ready to spend the money that requires you know and compete with all the sellers that are there for years already people with big budgets if you're not ready for that I mean I don't want to tell you to stop or give up but um I just want want to make be aware that you have to be ready and you have to be willing to accept the challenges that comes along the way okay um thank you for being our guest today and U thank you for sharing all these valuable advice um if anyone should uh be interested in contacting you they can reach out to you on LinkedIn and I will also leave a link below our in in our video description to Max website so you can see learn more about their services yeah and definitely and thank you thank you it's my pleasure being here and sharing my value and my my time but and also um if you have your audience like they they I'm sure they're Amazon sellers and they're always looking for more advice more help they obviously you can always reach out to me and also um if they have WhatsApp you know I have like the you know the WhatsApp uh program where they have like the status and stuff so usually I try to be active over there provide my value every day which uh people are connecting with me and we um I usually share like the the latest news from Amazon on my statuses the latest updates if there's any changes any rule changes or anything I usually post it there so people it's like sellers can stay connected and get updated um you know to be on top of the game every day so uh I don't know maybe if you want to share it and this um can connect and also I send out like every month every week actually like a weekly it's not like a generic a newsletter a boring newsletter it's more like I send out like the a recap of the of the of everything that went on in Amazon like any rule changes any news related to Amazon and there any new shows like everything anything um valuable for sellers you send it out like every week whatever so people can connect and you know stay on top of the game we'll make sure to share all the relevant links in our video description so that people can stay in touch and follow thank you for being our guest on the show today thank you a pleasure