Amazon Advertising Troubleshooting: Why Your Sales Are Down

Hi guys. So, whenever you sell on Amazon, it's inevitable that one day you're going to see your sales drop. And I'm going to share some of the tips what you can do to prevent total freakout. So, one of the first things that I like to use, and it's really simple um tip, but it helps tremendously. So, let's say you typed you went to your Amazon, this is Amazon US, I typed engagement ring, then I clicked on the helium 10 uh Chrome extension, then selected X-ray. Now uh that takes a bit to load and then you will see the following screen. I added the filter to remove the the paid one simply because of the the ease of explanation here. So what I usually do is either sort by as in sales or patent level um sales depending on your context and how I mean how your category works. For this specific I just uh sorted by by as in sales. So what I typically look at here, so let's see that this is your listing and you will see that for the last few days it uh your sales went way down and then just a little bit up and what I like to use is like um I try to to draw a straight line down for the last couple of days and typically you will see an outlier. So there can be a few examples. So either your sessions are flat or your sessions dropped or your conversion is flat or conversion they dropped. So, but this is the first thing that I like to check because very often you will see that it can simply be that your offer became, you know, not so good compared to what competition is doing. For example, if somebody's pushing hard with the price reduction, like 30% off or whatever, they're most likely it's going to take a lot of traffic. If it's a price sensitive market, so and this really helped me a few times and everybody who I'm helping to just, you know, calm down. It's not about you or your listing. It's about the category. something happen and that that's that's the first art. So let's cover a few of the examples. It can be that that your sessions are down and your conversion is flat. Um you can check that in business reports. You know typically you will see your sessions in pink color and then you can see if the sessions are going down uh or not followed by the orders or or whatnot. So that's the the first point where you can see it's it's a typically uh the issue is visibility. So it can be that you know something happened with your listing or something happened with your ads. know for the ads it's really easy to check. So maybe if it's only ads it's easy to know um go to your campaign manager see if everything is still flat or you can you see some big uh drop in tails over there. If it's a dropped then it must it's usually that you or your team did something with the budgets or bid for the most important campaigns. Uh subject that it can be that sessions are flat and your conversion rate dropped as uh as in the first example that I shared. Typically that happens when your competition is pushing um hard with their offers. So your conversion rate is now dropping. Therefore you're losing momentum. It can be that only organic uh sales also uh organ organic sales sorry dropped but the ad sales remained normal. So also you can check that in campaign manager. So if you see that there are no issues in campaign manager, it can be maybe an indexing issue or visibility issue, maybe some suppression, but you know those are some of the typical things that you can check instantly. And all of these can take maybe 3 to four minutes and can help you ease off the stress, you know, what's happening. But I typically start with with Helium 10 extension or any other extension that you use. Um, and check that. You know, it really helps save the day sometimes. Um, let me know if you have any additional questions and see you tomorrow in the next video. Bye-bye, guys.