Amazon Brand Store Analytics - Hidden Data for PPC Optimization

Hi, because this AWS issue now all the reports in Amazon console are still down and the data that I'm seeing is not that logic. This is a good time that you spend a little bit more time to analyze what's been happening in your brand stores. At least that's what I did. So navigate to your brand stores and then you will see the overview and you will see the brand insights like traffic, engagement, sales and many others like also there's like this is one of the newest but it's been a few months but it's still considered new like brand store quality. So also something worth checking. The reason why I recommend occasionally going to different stores is that you can see some interesting data that's not available elsewhere because this is only yours data and you can see some of the really important metrics such as average 12 times. So believe it or not, people are spending time on your storefronts. It's not just something out there that people can click. people are actually doing that and depending on your products and your category they can spend 20 seconds there or a few minutes. The more the better, you know, because that's considered like really like when somebody enters your brick and mortar store and how much time they actually spend inside would they just poke in and see okay this this is this is bad or they will be interested. So for this store I think 52 cents is quite good taking into the account and that's an average taking into the account the shopping behavior today and how we are kind of used to get everything so quickly and you can then analyze as a little bit. So hover over any information tool tip that you can see and you will see like what are the top engagement totals top click product uh visitors new to store visitors also pretty interesting so this gives you an information like that 50% are actually new at least for this brand and how many views this is the unique visitors but views are higher because you know people can go back to your store and see uh what's been happening. And then down there, I encourage you to go and check which of your I blurred it, but which of your pages are driving the most sales and you can sort that by different metrics that you like and you can see then further what's what kind of type of products on your or your pages on your storefront drive the most sales. Um, so it's self-explanatory. You have a breakdown of day by day. The point of this video just to encourage you, give you some additional idea where to look for if this is something that you managing or if you have a team you can forward to them um like what's what can what can be visible here. So what's also interesting when you click here on top click product you can see um the views of the top click product and for example here it was quite a surprise on which product was top clicked in from uh store insights because it's a product that we normally do not push with the ads but for some reason it's highly clicked. So it g gave us um like a hint okay what is it that we may consider maybe pushing more with the advertising. So there are more options on the left. I will just quickly go through them. On the engagement page, you can see some of the breakdowns and top click products. But here's very interesting like product engagement. Here you can see the actual views. They they show renders but it doesn't matter. And how many of those views were actually happened have actually happened while the product was in stock. If that's important to you, you know, if you have those frequent out of stocks or not. It's also worth noting for example to make sure that you don't go out of stock if that is a popular product from within the store. Then usual metrics like clickthrough rate but you also have here at baskets you have purchases units sold and conversion ratio which is also important to note this is the attribution is 14 days you can see that over here. So it's 14 days since their last visit to your store and the average average sales. So the other ones are self-explanatory sales pages and sources. But I want to cover brand store quality shortly because it's a relatively new report, new new tool and you can see like um your brand store dwell time and peer group dwell time. So how what's your average compared to your peers and know it gives you information how you can increase and you can click and see what some of the recommen recommendation that you can do. The good thing here is that report was generated a few days ago. So before this AWS issue, so the the data is fresh here that you're seeing. And then some recommended actions. So what you can do like in terms of now nothing is completed here but they say like okay you can add a textile tile to your store or add a shoppable image. This is quite nice. You can see even an example when you click here what can be done. So this is from their example store uh nutrition co and this is the so this is their shop image and it's quite nice you know so make sure to go through all of these because it's it's a free advice directly from Amazon I don't trust that it can increase 12 times or they like to exaggerate but still I think it's pretty good information especially for the design team the what can be increased so spend some time shuffle through your marketplaces if you have multiple and see. I'm sure that you will find a lot of things to improve because not many people actually pay too much time on storefront. But you can see from this video that actually it has a it has an impact. So yeah, stay tuned for more videos and bye-bye.